Tata Safari Storme's social media campaign review

Social Media Campaign Review What’s In Your Mirrors

Facebook Page Analysis

the page has a healthy following of more than 1,000,000 likes.

multiple apps on the page thataims to increase the user Engagement.

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the showroom application has a virtual showroom where the users can locate a dealer or find more about buying the car.

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the launch event tab has a live stream of the event where the Safari was launched.

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the tales and trails tab consists of users that share their experience with the car. Featured on YouTube, this tab is link to further YouTube videos as well.

what’s in your mirror contest

the contest

users are to go to http://www.tatasafari.com/whatsiny

ourmirrors/ to sign up for the contest.

users then upload their picture either from their Facebook profiles

or from their computer.

the selected ones get to be the cover page of the Tata Safari’s

Facebook page and the winners stand a chance to win a ‘Tata Safari Strome Extreme Kit.’

the best photo gets featured in the Tata Safari’s TVC.

scope for improvement

images such as these are misleading to the

fans – its not possible to have an image like this on

the rear view mirror of a car

scope for improvement

the website itself gives the option to upload pictures from their gallery which is not meaningful.

the social media company1st Floor Innovation Center

Manipal University Technology and Business Incubator (MUTBI)Manipal University Manipal – 576104

Karnatakawww.thesocimediacompany.in