TATA Motors

ABHISHEK SINGHIIIrd Semester

IPM, Meerut

ABHISHEK SINGHIIIrd Semester

IPM, Meerut

Serving an ‘Ace’ for Success

1

TATA Motors

• Anticipation of the demand

• Identify the gap

INNOVATION

2

• Bring uniqueness-

o Safety (Semi- monologue frame)

o Versatility

o Comfort

o Environment friendly

o Fuel efficiency

o Low maintenance

INNOVATION

3

MORE SPACESMALL IS BIG

CAR LIKE FEATURE BETTER LOOK

4

• Reduces Costly Expenditure

• Create less Competitors

• Avoid Legal Constraints

• Safety by Lose Position In The Market

AVOIDING LICENSING TECHNOLOGY

5

• Financial-o Provide loan into urban & Rural marketo Toolingo Outsourcing

• Operational-o Indigenous product development o E-Sourcingo Value engineering

• Marketing-o Last mile distribution vehicle o Dealership & service o Pricing o Positioning o CRM

KEY STRATEGIES

6

• Increase sales by 13.1%

• Market share increased by 13.6% points

• Contributed 15 % companies volume in 1st year

• Effect the market of LCV

IMPACT ON TATA MOTORS & OTHER LCV

7

Mahindra & Mahindra o Maxx Maxi Truck, (payload of 900 kg)o Alfa and Champion

Force Motors Ltdo M4o Kargo King

Piaggio Vehicles India Pvt. Ltd o Piaggio Quargoo Ape Truck

Hyundai motor Indiao Porter

COMPETITOR’S STRATEGY

8

Launch Magic and the Winger, (Penguin)

CHANGES

o Introduce ‘stop-start’ technology

o Fuel efficiency increased by 6-10%

o Sold at a premium of Rs 10,000

o Extended as passenger vehicles and trucks.

o Equipped with 5-speed transmission

o Larger (13-inch) tyre to acquire higher speeds

Sales reaches to 10,000 units per month

COMMENSURATE CHANGES

9

10

Thank you !

Conclusion