www.tatacommunications.com Tata Communications Live Darshan Challenges Rights from the religious sites are not easily available, due to security reasons Upfront infrastructure costs A survey conducted by Centre for the Study of Developing Societies has established that: 93% Indians, irrespective of education believe in God 64% visit Temple, Mosque or Gurudwara regularly 53% offer prayers daily As the daily grind becomes more hectic & competitive, 'quick connects' with God are fast gaining momentum. With proliferation of innovative telecom VAS, devotional services are fast gaining momentum and are in high demand with customers. Live Darshan from Tata Communications is a service that provides the customers with live streaming video and audio feeds from remote and the most revered religious sites across India, every single day. Live Darshan is available not only on internet, but also on satellite TV (DTH) and mobile platforms. A closer look With over 5 years of building relationships with temples and government agencies, Tata Communications has secured content rights for: Internet global rights Broadcasting exclusive DTH rights Mobile Live Darshan covers famous religious sites across India with multi-platform, multi-format support for high quality content. Tata Communications provides end-to-end services encompassing camera equipment, encoders, last mile connectivity, etc. at all temples along with a backup setup. Experienced and dedicated teams manage the services around the clock ensuring continuous availability. Live Darshan leverages our network presence on ground and state-of-the-art delivery platforms Service at a glance Key differentiators Strong technical knowhow and support to handle end- to-end Live Darshan service availability 24x7x365 customer support by a dedicated team of engineers to monitor and maintain temple sites Automated systems and processes to provide real- time monitoring of facilities Advanced On-net/off-net failure detection and correction Best of breed broadcast and content distribution infrastructure Streaming video and audio content from religious sites across India with Live Darshan Temple IP network Video switcher Encoder Audio emplied Mike Cameras CDN Network Media servers Encoder Dedicated network
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Tata Communications Live · PDF fileTata Communications Live Darshan ... Tata Sky - DTH platform Tata Sky offers Active Darshan which is very critical VAS for Tata Sky. Tata Communications
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www.tatacommunications.com
Tata Communications Live Darshan
Challenges Rights from the religious
sites are not easily available, due to security reasons
Upfront infrastructure costs
A survey conducted by Centre for the Study of Developing Societies has established that:
93% Indians, irrespective of education believe in God 64% visit Temple, Mosque or Gurudwara regularly 53% offer prayers daily
As the daily grind becomes more hectic & competitive, 'quick connects' with God are fast gaining momentum. With proliferation of innovative telecom VAS, devotional services are fast gaining momentum and are in high demand with customers.
Live Darshan from Tata Communications is a service that provides the customers with live streaming video and audio feeds from remote and the most revered religious sites across India, every single day. Live Darshan is available not only on internet, but also on satellite TV (DTH) and mobile platforms.
A closer lookWith over 5 years of building relationships with temples and government agencies, Tata Communications has secured content rights for:
Internet global rights Broadcasting exclusive DTH rights Mobile
Live Darshan covers famous religious sites across India with multi-platform, multi-format support for high quality content. Tata Communications provides end-to-end services encompassing camera equipment, encoders, last mile connectivity, etc. at all temples along with a backup setup. Experienced and dedicated teams manage the services around the clock ensuring continuous availability. Live Darshan leverages our network presence on ground and state-of-the-art delivery platforms
Service at a glance
Key differentiators Strong technical knowhow
and support to handle end-to-end Live Darshan service availability
24x7x365 customer support by a dedicated team of engineers to monitor and maintain temple sites
Automated systems and processes to provide real-time monitoring of facilities
Advanced On-net/off-net failure detection and correction
Best of breed broadcast and content distribution infrastructure
Streaming video and audio content from religioussites across India with Live Darshan
For more information about Tata Communications Live Darshan,visit us at: or email www.tatacommunications.com/contact [email protected]
About Tata Communications Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers. The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space
worldwide. Tata Communications' depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited)and Nepal (United Telecom Limited).Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.
Tata Sky offers Active Darshan which is very critical VAS for Tata Sky. Tata Communications has secured 3 years exclusive DTH rights from the main four temples in India. Over 41% penetration for "Active Darshan" on a subscriber base of 4.8 million. SKU (Active Bouquet) is USD 1 per user per month. Tata Sky spends over 2 million USD to promote the service Active Darshan, which has built a high emotional cost to switch and the key differentiator is the already present crowded DTH market.
Recognition and awards� Mobile Content Award 2008, London - Best progress in emerging markets� World Communication Awards 2008 - Best change maker