Task 7

Task 7

Evaluation

What are the technical qualities of your work? I think throughout this project I have developed many qualities when designing and creating the products. I think that

my work has technical qualities which have been improved and developed throughout the project. Firstly I think that the layout of my products is a strong point. When making my products it was important that I focused on where each feature was going to go on the design. For most of my products including the posters and can designs I had the name of the can at the top of the product this is so that it is noticed. I also made sure that the main focus to the product was the image of the can. For example on the right is one of my posters. I have the main title at the top and I also have the image of the can in the middle of the poster. This is because this is where the audience are going to look first. I have also made sure that the slogan on my products is in a suitable space and is the suitable size so that can also be seen straight away. I have also included a stroke and a drop shadow on some of my fonts on my products. I think this is a strong technical quality to my products because it allows the font to stand out more and I think that it emphasises the words and will catch attention from the audience. When applying the stroke to my copy I have used a colour which contrasts with the background. This is so that it stands out more against the background. For my designs I decided to use different tools in Photoshop to give different effects for my images. For example for my website banner I wanted to include a coloured image however the image which I choose was in black and white. To make my design coloured I firstly used the magic tool to select a section from the image I then clicked layer via copy and created a new layer from the original image after creating all my sections I then decided to add colours which will be suitable for my design. After all my layers were complete and coloured I then merged the layers so that they became all one layer. After this I then decided to add a drop shadow on the image. By adding a drop shadow it gives a 3d look to the design and it makes the design seem much more real. Another tool which I used when making an image for the website banner was the rotascoping tool. I decided to use this took because I think that it made my image more clearer and I also decided to use it so that I could change some of the colours of the image so that it fitted in with my theme. I firstly started of by rotascoping the outline of the image. I then created it into a new layer and I then changed the colour of the section. By doing this I think that it gave my overall final image a much more stronger look. I also think that it made it more suitable for my theme of Irn-Bru. As I changed the colour of the top, shorts and shoes to represent Irn-Bru I think that this gave my final product a consistent theme. To make my can designs I firstly found a template of a can which I used I then found an image of a plain can. After I finished my design I selected different sections from the template I then pasted these sections on the can. After this I selected multiply on Photoshop. This then gave a metallic affect on the can and looked like my design had been printed out on the can. I completed my can sets by doing this for the font, side and back of the cans.

What are the aesthetic qualities of your work?

On all of my products I have used different techniques to develop the aesthetic qualities of my work. One of the aesthetic qualities which I have considered throughout my work is my use of colours. As I decided when I was planning my products that I wanted to keep the original Irn-Bru colours I decided to keep with the consistent theme of orange, blue and white. This is so that the audience for the drink will recognise the colours and recognise the drink. An example of when I have kept the theme running throughout is on my can design. I have decided to an orange and blue background and white text as this will contrast each other and straight away the audience will be able to recognise the drink brand. Another technical aspect to my design which is I think is quite strong is the fonts which I have chosen. On all of my products I have used the same font which I have used on the can this is called Press Feeling. I have decided to use this font because I think it is bold and I think it fits in well with my theme. On some of my developments the font is slightly different because I wanted to experiment with the different fonts to see which was the most successful, however they are all similar as I wanted a consistent theme running throughout my product. Another aesthetic quality which I have included in my design is the images chosen. Within my developments I have decided to use a range of different images ranging from sport vectors and to athletes. Using these different images I have tried to give out an impression to the audience that people who play sport and athletes drink the drink as it provides them with energy. For example I think that my image used for the website banner is quite a strong image. It is interesting to look at and I think its brings a meaningful message across to the audience. I also think that this image is aesthetically pleasing as the colours which are on the image are also the main colours of the theme which are orange, blue and white. By linking the image with a slogan it tells the story of the image. As there is an image of trainers getting ready to run a race I have decided to use the slogan ‘a more powerful you’. This is clear to the audience that it is an energy drink as I think it only needs the image and the slogan to explain the message. I have decided to have a consistent theme running throughout my products I have decided to do this so that it is clear that they are all part of a set.

Are there opportunities for further development of your work?

Throughout the project I have developed and improved my ideas of my designs I firstly started off with a basic idea however I then developed it using my own suggestions. After each design I came up with a new idea and tips on how I could improve the next design. I came up with different ideas and new themes which I experimented and tested out until I came to a conclusion of my favorite design and the design which I think is most suitable. Overall I think that I could take on further development in some areas of my work. For example for my can I think that I could try a new theme. I think this would benefit me into trying out new things and also benefit me into exploring and learning new skills within Photoshop. I would like to try and develop my cans to try something different because I think I have stuck to ideas which are quite basic. I think it would be a good idea to create a range of special edition cans. Where they are different colours and they have celebrities on the front of the can. Each colour is a different celebrity. I think this would be a good idea if I used athletes as the celebrity as I think the audience would feel influenced by the athlete when they see the drink. I also think I could further develop my work by coming up with different colours such as adding a yellow colour. I also think I could experiment with a range of different fonts such as a different sans serif font. Another aspect which I think I could improve on my designs is the web banner. I think that I could create more web banners of different sizes by doing this I think that it would give me a range of different options to choose from. I also think that I could include my web banners by include a moving graphic as this would make the design look much more interesting and attention grabbing to look at. To improve my web banners I think I could have a changing background which changed from orange to blue and which flashed with the can. By having this idea it would bring a lot of notice to the web banner as it will stand out. I also think that I could improve my magazine advertisement by including a range of different sports and include a range of different athletes. I think that I could also include my products by basing the theme more on Scotland. As the drink is very popular in Scotland I think that using athletes that are Scottish on my designs would increase the popularity of the drink. On some of my web banners and magazine advertisements I have not included an image of the can which think should be added to show an example of what the can looks like.

Are my final pieces fit for purpose?

Overall I think that my final chosen products are fit for purpose. This is because I have started off with a basic idea however I have then improved and made it more suitable for the audience and made it more appealing for the purpose of the products. The main purpose for my final products is to advertise to the audience a new energy drink called Irn-Bru 32 through a magazine advert, website banner and the can by using sophisticated techniques to successfully advertise to audience. I have used a range of features which make my product fit for purpose these include using appropriate colours, fonts, copy, images and slogans. By researching and developing my ideas I think that my final pieces are appropriate for the purpose. To the right side I have decided to compare my final designs with current advertising products on the market. By doing this I am able to see the similarities and differences to my product and other advertising examples for current products. Firstly I am comparing my magazine advertisement poster with a red bull advert. There are a few similarities within these posters first of all both of the posters include some sort of activity which involves energy. By showing this to the audience they will get the impression that drinking the energy drink gives you the energy to take on these activities. Another similarity is that they both have the images of the energy drink cans however the difference between my advertisement and the red bulls advertisement is that I have included a slogan and the name of the energy drink. I have decided to include this so it is clear to the audience what it is. Below my advertisements I have decided to include a comparison image of my Irn-Bru can and also a monster energy can to compare the features. The similarities on the cans is that they include contrasting colours as this will draw attention to the can. Another similarity is that the name of the cans are in a large font so that they can be seen straight away. A difference between the cans is that I haven't include a logo but instead I have enlarged the title so that is in the middle of the can. However monster energy can has the logo which is recognized by the audience. Underneath is also my example a website banner and the monster energy website banner. The main similarities to these banner is that the name of the energy can is in the center of the banner which shows that the layout is very similar. The main difference is that I have also included more features such as a slogan and the sport images.

My products Current energy drink products

What areas of your development worked well?

I think that each part of my development helped me to improve my knowledge and skill of my designs. I think that one of the most successful areas of development was in my can designs. I firstly had an idea which I wanted to do a variation of however I then took it as far as I could and I decided to redesign my can by changing the font, layout, and copy. By gradually developing and changing aspects to my can design I managed to create a brand new design which suited my target audience and also looked more interesting and attention grabbing. By changing the font and taking away the features I think that it created a more professional and sophisticated look of my energy drink can. I also think that it is much more clearer and bolder compared to my original design. By looking at my original design and my final chosen development I can see the stages of develop and how it has been improved. I think I have improved by improving the use of the colour on my design, I also think that I have improved by choosing a different font which is much more clearer to see from a distance. I have also created a much more stronger layout as each feature can be seen and read clearly. Another area of my development which I think worked well was my magazine advertisement design. I firstly came up with a basic idea for my can design which was very boring, and didn't have much features, my first design also had quite a lot of negative space. I then decided to stick with the sport theme however just develop and improve it by adding other features such as a more powerful image. Through developing my magazine advertisement my knowledge and my skills have expanded as I improved on my creative skills and also improved my technical skills within using Photoshop. As my original design was quite basic I then moved onto something more technical and creative by using a image however then Rota scoping the athlete as this made them stand out. I also decided to cut the amount of text that was on my design because it wasn’t needed and instead of having encouraging words I decided to add a slogan which said ‘Athletes drink it so should you’. By having this slogan I think that my audience will remember it as it is very catchy and it rhymes with the title which is a good method to use so that my audience remember the energy drink and will be more interested to buy it.

Original design

Further development Original design

Chosen development

What areas of planning and development could be improved?

Overall I think that the planning and development stages of this project helped me improve my work however I think that there could be some areas of the planning and development which I could improve upon to improve my final product. For example when I was developing my can. I think that my ideas was all very similar. I decided to pick a theme and create different variations of this theme. Although that this method allowed me to develop my ideas it didn’t allow me to explore new themes as I had a similar theme throughout my can. I think that if I created new designs for the cans and then selected the best I think that this would allow me to experiment with different techniques. Another area of development which I think I could improve would be the colours which I used. Throughout my design I chose to stick with the colours blue, orange and white however on my last can design I decided to add a different colour which was red. I feel that throughout my designs I could’ve experimented with a different colour such as a yellow, silver, gold or a green to see what this would look like on the design. I also think that on my can, magazine and banner products I could’ve created a new development with a different font. As I used a similar font throughout my products I think that I could’ve tested out a more interesting font such as ‘pulse’. Another point which I think I could’ve improved throughout making my products was keeping a consistent theme throughout my products. Although that I made sure the magazine advertisement and my website banner had the same theme I think that I could’ve developed my can so that it was clear that they was all part of a set. I think that I could do this by adding an athlete on the front of the can as this would be clear and would allow the audience to recognize it. When I first started planning my design I had a basic idea of what copy which I wanted to use. I decided to come up with a range of different slogans which I could pick from. From my copy experiment I also decided to think about what other copy I would like to include on my designs. I decided to also include a description of what the energy drink was. By creating this description I was able to use it on my products however when I applied the description of the drink onto my products I found that it was too long. I think that I could’ve improved this by making more examples of the description as this would allow me to test which one was appropriate for the product.

What effect do you think your development stages had on the final product?

I think that using the developing stages during production has had a positive effect on the final outcome on all of my products. By developing and improving each step of my production I think it has helped me by increasing my knowledge of features and has also allowed me to experiment with new techniques and different ideas. An example of when the development has had a positive outcome on my work is the production of the magazine advertisement. I firstly started off with a basic design including 3 silhouettes of a man I also included the large title and examples of the energy can. I think that my first development was very basic and quite boring to look at. I decided that I wanted to develop the sport theme and create a new design. Through my developments I gradually improved on small things and experimented with different techniques till I decided on my final development of my magazine advertisement. On my final development I have included a background, a slogan, I have also included rotascoping and I have developed from a portrait layout to a landscape layout. By using different stages it is clear that the quality of my work has improved as I can see the development has improved. Another product which the development stages have had a good effect on the design is my website banner. I firstly started off with a very small website banner which carried the same theme as my 1st development the website banner is very simple and only includes slogan, name of the can, and some images of men doing sport. Throughout my development I decided to try something different. I decided that I should increase the size of my website banner so I was able to include more features. I decided to change it to portrait and I also decided to use the techniques which I learnt from my final development of my poster such as rotascoping. I also developed an idea of creating a GIF file however I would need to do this as a further development. Although that my development did allow me to experiment with different things a negative aspect to my development is that I used the same idea however just did a variation of the theme. This limited me into trying new things however..

1ST Development Final Development

1ST Development Final Development