Task 4b

Task 4bI have chosen the sub genre of R&B. I listen to this genre of music regularly and so this is where my

knowledge lies. It is one of the most popular genres and therefore has a wide audience base.

Example MagazineMagazine Example: BillboardPublisher: Prometheus Global Media

Categories Music magazine

Frequency Weekly

Circulation 16,327

Founder •William H. Donaldson•James Hennegan

First issue November 1, 1894 (1894-11-01)

Company Prometheus Global Media

Country United States

Based in New York City, New York, U.S.

Billboard is an American music magazine, headquartered in New York City, New York and owned by Prometheus Global Media. It was first published on November 1, 1894, and is distinguished as being among the oldest trade magazines in the world. The magazine originally focused on bill posting and outdoor amusements before specializing in the music industry in the 1960s.

Billboard was founded in Cincinnati on November 1, 1894, by William H. Donaldson and James Hennegan. Originally titled Billboard Advertising it was a trade paper for the bill posting industry, hence the magazine's name. Within a few years of its founding, it began to carry news of outdoor amusements, a major consumer of billboard space. Eventually, Billboard became the paper of record for circuses, carnivals, amusement parks, fairs, vaudeville, minstrels, whale shows and other live entertainment. The magazine began coverage of motion pictures in 1909 and of radio in the 1920s. Though the first music connection was the Billboard sheet music best sellers charts & top songs in vaudeville theatres published in 1913 but it was not a regular chart yet.

Prometheus Global Media Prometheus Global Media is New York City-based business-to-business media company. The company was formed in December 2009 by the sale of the entertainment and media division of Nielsen Company to a private equity-backed group led by Pluribus Capital Management and Guggenheim Partners. Guggenheim would acquire Pluribus's stake in the company in January 2013, giving it full ownership.

The company owns and operates a number of major entertainment industry trade publications, including Adweek, Back Stage, Billboard, Film Journal International, and The Hollywood Reporter.

They are a good publisher to launch my magazine because they are a well established company publishing very successful magazines. Billboard is one of the biggest music magazines in the world and most recognised. However, they do not just focus on music magazines and publishers who only publish music magazines may have better expertise.