Task 10-Album research

TASK 10NEW ALBUM RELEASE

Alexandra Burke“Overcome”

The new album from debutant and X-Factor winner Alexandra Burke. The Album, “Overcome” has sold many copies already following her

Christmas number one- “Hallelujah”. Overcome features her smash hit debut single, “Bad Boys”, which almost

looks like a dead-cert for the UK Number one spot in the next few weeks. Alexandra’s promotional and marketing campaign has seen her perform on

ITV’s the “X-Factor”, where she once was a contestant. This was during the prime-time hours.

Alexandra has also appeared on the BBC breakfast show. This slideshow will explore the ways in which a new album is launched and

promoted to reach maximum sales. This would be the route I would take if I were to launch an up-coming album.

To promote her new album, Alexandra performed live in the X-Factor. Her debut single, “Bad Boys”.

X-Factor is viewed by millions of people each week. This was an effective way to give people a taster of what her new album has to offer

and what sort of music she has chosen to embrace. This taster spurs her fans to buy her album which then transform into bigger profit margins.

The appearance of Flo-Rida also increased the singers popularity. This shows the audience that she is good enough to be “up-there” with well established artists already.

Alexandra also appeared on the BBC breakfast show. She was interviewed by bill Turnbull and Sian Williams.

This gave her the opportunity to claim why people should buy her album and gave her the ability to reach to an audience that might not possibly watch shows such as the X-Factor.

The videos of these examples will follow this slide.

Alexandra’s website: www.alexandraburkeofficial.com On this site, she showcase’s her new album, using blogs from

www.twitter.com and www.facebook.com The website also displays feeds from other websites, including heat

magazine and boys. This allows her followers to catch up with what else she is doing and also allows her to plug her album even more.

The screen grabs below show her website.

The website also allows her previous material to be displayed, which in turn creates more sales.

Various other features are inlcuded like her music genre and her style, which ties in with her sub-culture. For example, clothing.