CASE STUDY INTRODUCING MOMENT MARKETING A major FMCG brand picked TV moments to engage with the relevant TV audience through an innovative mobile ad campaign
CASE STUDYINTRODUCING MOMENT MARKETINGA major FMCG brand picked TV moments to engage with the relevant TV audience through an innovative mobile ad campaign
A leading FMCG foods brand wanted to market a new premium product to food loving audiences in the top 8
metropolitan cities, in a context where they connect with gourmet and premium food.
We helped the brand engage with a geo-targeted TV audience by launching a mobile ad campaign activated
only at the time when popular cooking TV show MasterChef Australia, was airing on TV.
Goal
To identify and engage with a premium TV audience interested in gourmet foods in a relevant context
Creative: Banner, InterstitialGeography: Top 8 metropolitan cities
IDENTIFYING & TARGETINGThe ZAPR audience platform identified millions of individuals on the basis of their geographical location in the top 8 metropolitan cities in India.
This audience was then targeted with the brand’s mobile ad creatives at the same time that the MasterChef Australia season 8 aired on TV between 9 PM - 10 PM on Star World.
What we delivered:
1 mn+UNIQUE URBAN REACH
1.8xCTR* TO THE
LANDING PAGE
* compared to average programmatic CTR for these formats in India
Like to know more about our audience targeting platform?
Come visit us:www.zapr.in
Thank you!