tamra- c2.com Feb 2014 Online Targeting
tamra-c2.com
Feb 2014
Online Targeting
tamra-c2.com
Targeting
Online ing
GenderAgeEthnicityLanguageEducational level
InterestsBehaviorPlans for purchaseCuisines
Searches made in googleLikes PassionsCategory of websites visitedyesterdayPolitics..etc
QuickRecap
tamra-c2.com
Behavioral Targeting
Behavioral Targeting
Based on interests/”Likes”/websites visited
Help brands reach consumers who have expressed an interest in similar products
tamra-c2.com
Ad networks
They build up ‘likely’ picture of demographic
Create personas
Selling audience rather than sites
tamra-c2.com
Retargeting
Retargeting
Retargeting is a tool which helps in showing an ad to the visitors in other website, who earlier had
viewed/visited the website
Geo Targeting | Contextual Targeting
Planned for Al Naboodah and Ali & Sons
tamra-c2.com
Retargeting
I go to the site
I view products/infoand leave without purchasing
The retargeting ad is displayedon the websites I visit
A Code is placed in the website
A Cookie is deposited in the browser
The Cookie stalks you and will let the advertiser know when and where
to serve ads
Customer Advertiser
tamra-c2.com
Case study
Objective: To increase web based enquiries
• Messages customized based on drop off page• Geo/brand specific offers
•Clicks were 3X higher than average banner ads• >5000 leads generated
tamra-c2.com
Case Study
1st stage 2nd stage 3rd stage
opened
Not opened
Connecting Email and
CRM
Connecting Email and
CRM
tamra-c2.com
Retargeting
http://www.youtube.com/watch?v=IO0Lc0fxRN4http://www.youtube.com/watch?v=dG_JzecjjiYhttp://www.youtube.com/watch?v=TTxBAVxesyM
tamra-c2.com
Retargeting
• Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy.
• Every time your customer sees your retargeting ads, your brand gains traction and more recognition
• In Facebook, the precise reach is almost 100%
• Eve n if premium websites charge higher per CPM than broad websites, the click rate is much better
Summary