Target market of the brand

TARGET MARKET OF THE BRAND

INTRODUCTION OF THE BRAND

• Turtle’s journey began in Kolkata, in 1993• A leading brand in menswear fashion• 96 exclusive stores and 1200 multi-brand

outlets across the country• Its two iconic brands – Turtle and London

Bridge

Target Market-Men’s Fashion

Market SegmentationGeographic Demographic Psychographic Behavioural

Country-India States-East and

North basically Area-Urban

Age-18-40 years Sex-Male Family-Nuclear

as well as Joint Education-

College student ,Youngers

Income-20,000-35,000 pm

Social Class Personality Life Style

Attitude Loyalty Occasion Users Stats Usage Rate

Target Market

FLORA

COLOR STORYI chose Tribal print colour for my collection that would complement the garment

and also make it a statement piece with my wardrobe .

Thank You