Target market

RESULT OF TARGET MARKET RESEARCH

Target Market

Conclusion

As a conclusion, the result of this survey is what I expected which I passed it to women mostly aged around 25-35, and some of them are anonymous because this survey is open to public. My target market have to be aged around 27-35, their income should be around RM4000 to above RM5000 and disposable income have to more than RM2500 so that they able to afford the price of my collection which is around RM300-500. They don’t have to be a shopaholic, but a lady who attend a lot of events, because my collection is more to evening wear. So, shop around 2-3 times in a month will do. When they shop, they aimed for high street fashion brands such as Dorothy Perkins, Eclipse and more because those brands are selling more mature apparels which suitable for their age. Their fashion style is more to feminine, classic and elegant and like to wear skirts to show their feminine side.