AUDIENCE PROFILE
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AUDIENCE PROFILE
Icons
Amy MacdonaldKate Nash
Florence and the Machine
Paolo Nutini
Kate Moss KT Tunstall
media
Characteristics
Similar to Rahs they are extremely aspirational from an early age, they show their aspirations through extra curricular activities such as playing an instrument
Also similar to Rahs they like to feel their music taste is unique, they follow unknown bands but if recognised for chart success they are no longer quite so interested but still listen to mainstream stations (Radio1) for influences and trends
Like indie kids, they are particularly fond of bands/artists with teenage/young members where there is a small gap between the band/artist and audience
Like indie kids and the more mainstream variety of rahs gigs and festivals are extremely popular
Like townies they tend to follow mainstream high street fashion trends, especially retailers such as Topshop for their ‘originality’ – or so they think. Follow celebs including Kate Moss, Miquita Oliver and Alexa Chung
Mainly a female audience aspiring to their strong, independent and stylish female icons
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