Company logo in the familiar top left hand corner of the page. Also doubles as a link back to the home page. Nav with links to other pages. The user is alerted of which page they are currently on via the text highlight. Is intuitively positioned in the top right corner. Friendly, young and welcoming home page image. Reflects the targetted demographic. Large jumbotron to convey the warm and welcoming feel of the website immediately. Company values and a call to action to accompany the image. A standalone heading section to introduce the eMagazine content thumbnails. Prompts the user to explore the articles. All the thumbnail images of the articles reflect a young and outgoing lifestyle which will resonate with the target demographic. Articles are written in casual language to help further identify with the young target demographic while also conveying relevant information. Buttons, links and key words are all highlighted with the colour scheme accent colour to draw extra attention to these important elements. Young culture references made via article media such as this shares article headed by an image from a movie popular with (and targetted to) young lifestyle. #FAFAFA #12293E #FFBF00 Body background colour. Is used to effectively and subtly contrast with whitespace. Makes seperation of different sections throughout the webpage identifiable yet does not do so in a harsh or abrubt manner. Assists with the overall flow of the webpage. Highlight/accent colour. Chosen for a variety of reasons. It aims to associate with the sun, warmth and the outdoors. All of which are relatable for a younger audience who are always out and enjoying life in their young age. It’s also used heavily on call to action elements like links, buttons and key words. The colour contrasts with the opposite dark blue and provides an efffective highlight and seperation of important content. Navigation and footer background colours, header font colours. This dark blue was chosen to emphasise security, safeness and stability. The aim of the website design was to mix the security of superannuation with the youthfulness of the younger generation. This blue is used to resonate the secure and stable nature of superannuation. Target audience Further use of casual language to identify with the target audience’s relaxed online nature. The target audience for this website design was targeted at the 29 years or younger age bracket. To design a website for this audience, having an understanding of their habits, activities and ambitions is required. This audience are usually busy settling into their careers and spending a lot of time doing leisure activities i.e travelling and enjoying their youth. They have given little thought into their superannuation as it’s something that they deem as not affecting them for decades to come. The aim of this website design therefore becomes exposing the target audience to the benefits that superannuation exist for them right now at their current age in an attempt to get them engaged and thinking of their super fund. The website design accomplishes through its article content and connects with the target audience through certain design choices. The colour scheme for example outlined at the bottom of this rationale outlines that the dark/navy blue is meant to represent the superannuation side of the website conveying the feeling of security, safety and stability. Contrasting this with the vibrant, warm and exciting yellow thereby symbolises the youth group that the website aims to target. Other website elements/content also connect with the younger target demographic by appealing to their use of popular social media outlets like Facebook and Twitter, encouraging them to share the eMagazine articles on their favourite platform. Finally, the casual language used by the website is an attempt to easily convey information to the relaxed nature of the younger generation’s online behaviour.
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Company logo in the familiar topleft hand corner of the page. Alsodoubles as a link back to the home page.
Nav with links to other pages. The user is alerted of which page they are currently on via the text highlight. Is intuitively positioned in the top right corner.
Friendly, young and welcominghome page image. Reflects thetargetted demographic.
Large jumbotron to convey the warm and welcoming feel of the website immediately. Company values and a call to action to accompany the image.
A standalone heading sectionto introduce the eMagazinecontent thumbnails. Prompts the user to explore the articles.
All the thumbnail images of thearticles reflect a young and outgoing lifestyle which will resonate with the target demographic.
Articles are written in casual language to help further identify with the young target demographic while also conveying relevant information.
Buttons, links and key words areall highlighted with the colourscheme accent colour to draw extra attention to these importantelements.
Young culture references made via article media such as this shares article headed by an imagefrom a movie popular with (and targetted to) young lifestyle.
#FAFAFA #12293E#FFBF00
Body background colour. Is used to effectively and subtly contrast with whitespace. Makes seperation of different sections throughout the webpage identifiable yet does not doso in a harsh or abrubt manner.Assists with the overall flow of the webpage.
Highlight/accent colour. Chosen for a variety ofreasons. It aims to associate with the sun, warmth and the outdoors. All of which are relatable for a younger audience who are always out and enjoying life in their youngage. It’s also used heavily on call to action elementslike links, buttons and key words. The colour contrasts with the opposite dark blue and providesan efffective highlight and seperation of importantcontent.
Navigation and footer background colours, header font colours. This dark blue was chosen to emphasise security, safeness and stability. The aim of the website design was to mix the security of superannuation with the youthfulnessof the younger generation. This blue is used to resonate the secure and stable nature of superannuation.
Target audience
Further use of casual languageto identify with the target audience’s relaxed onlinenature.
The target audience for this website design was targeted at the 29 years or younger age bracket. To design a website for this audience, having an understanding of their habits, activities and ambitions is required. This audience are usually busy settling into their careers and spending a lot of time doing leisure activities i.e travelling and enjoying their youth. They have given little thought into their superannuation as it’s something that they deem as not affecting them for decades to come. The aim of this website design therefore becomes exposing the target audience to the benefits that superannuation exist for them right now at their current age in an attempt to get them engaged and thinking of their super fund. The website design accomplishes through its article content and connects with the target audience through certain design choices. The colour scheme for example outlined at the bottom of this rationale outlines that the dark/navy blue is meant to represent the superannuation side of the website conveying the feeling of security, safety and stability. Contrasting this with the vibrant, warm and exciting yellow thereby symbolises the youth group that the website aims to target. Other website elements/content also connect with the younger target demographic by appealing to their use of popular social media outlets like Facebook and Twitter, encouraging them to share the eMagazine articles on their favourite platform. Finally, the casual language used by the website is an attempt to easily convey information to the relaxed nature of the younger generation’s online behaviour.
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