Target Audience: A Level Media

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

MY MAIN TARGET AUDIENCE

• MY MAIN TARGET AUDIENCE WAS BOTH MALE AND FEMALE IN THE TEENS TO YOUNG ADULT AGE RANGE. (13 – 24) THE QUESTIONNAIRE WHICH I CREATED, I POSTED IT ON THE LONDON MCM EXPO FACEBOOK GROUP PAGE WHERE THERE IS A WIDE RANGE OF PEOPLE WHO FLICK THROUGH. I HAVE CURRENTLY RECEIVED 28 RESPONSES FROM MAINLY MY TARGET AUDIENCE BUT ALSO SOME ANSWERS FROM A MORE MATURE AUDIENCE.

• BY USING POLL DADDY I WAS ABLE TO CONSTRUCT A QUESTIONNAIRE TO ASK MY TARGET AUDIENCE, I MAINLY AIMED THE QUESTIONNAIRE TOWARDS MY MAGAZINE AND POSTERS, I DID PROVIDE A LINK TO MY TRAILER HOWEVER IT WAS UP TO THE USER.

POSITIVES : POSTER

NEGATIVES : POSTER

POSTER CONCLUSION

• THE MAJORITY OF PEOPLE SAID MY POSTER SHOWS A DIVERSE RANGE OF COSPLAYERS WHICH IS WHAT I INTENDED, IN ADDITION TO THIS THEY SAY MY MAIN FONT WORKS WELL BUT THE COLOURS COULD POSSIBLY BE CHANGED. ALSO THAT ON MY MAIN POSTER I COULD USE A SMALLER SELECTION OF FONTS AS IT IS TOO BUSY. IT HAS ALSO BEEN MENTIONED THAT I HAVE MADE GOOD USE OF SPACE ON THE POSTERS. MY MAIN CRITICISM IS THAT THE BACKGROUNDS OF MY POSTERS ARE SLIGHTLY BORING AND COULD USE SOME COLOUR OR A PATTERN. ALSO THAT THEIR COULD BE A BORDER AROUND EACH CHARACTER, I DID TRY THIS WITH PREVIOUS VERSIONS OF MY POSTER HOWEVER IT LOOKED TACKY AND DIDN’T WORK VERY WELL. I COULD POTENTIALLY CHANGE THE BACKGROUND OF THE POSTERS TO MAKE THEM MORE APPEALING TO MY TARGET AUDIENCE, THIS WOULD HOWEVER NOT ADHERE TO THE POSTERS I HAVE RESEARCHED IN MY RESEARCH AND PLANNING PHASE.

POSITIVES: FILM MAGAZINE

NEGATIVES: FILM MAGAZINE

FILM MAGAZINE CONCLUSION

Many people feel that my movie magazine looks very professional and realistic however it could do with a few improvements, for example my models look a bit 2D. This could be helped by editing the hair with more care, by decreasing the hardness on the eraser tool I could have possibly helped prevent this by giving it a more even and finer finish. In addition to this like my posters people express they would prefer a more exciting background than a black background. This would defiantly be an area I would consider more carefully if I had the chance to do another photo-shoot for the cover, people said that a backdrop of the convention could add a nice touch. A few people also noted that my logo looks a bit tacky on the cover, this could possibly be because of the bright colours contrasting with the black background. Many people liked the cover image describing it as being ‘eye-catching’ and ‘vibrant’. It was also said that the colour scheme of the text worked well, however one person said that they thought it was too bright. There was a comment saying it would appeal to Cosplayers, this is good!

CONCLUSION

• IN CONCLUSION MY TARGET AUDIENCE LIKED MY POSTER & FILM MAGAZINE BUT THEY OFFERED A FEW SUGGESTIONS TO HELP MAKE IMPROVEMENTS ON THEM, MANY PEOPLE SAID THAT THE MAGAZINE LOOKS PROFESSIONAL BUT CAN DO WITH A BIT MORE SPARKLE IN RELATION TO THE BACKGROUND AND MODELS. MOST PEOPLE PREFERRED MY SINGULAR CHARACTER POSTER IN COMPARISON TO MY MAIN POSTER, IN ADDITION IT WAS NOTED THAT I SHOULD CHANGE THE BACKGROUND TO MAKE IT LOOK LESS PLAIN.