Why is the audience important? • The audience is extremely important to the magazine this is because these are the consumers who keep the magazine up and running and bring money to the company. • They also buy products advertised in the magazine. • The audience are also important to creating the material for the magazine. Magazine companies research on what the audience like and want to read and import it into the magazine thus increasing more sales • Magazine company's can tell if it is successful due to the selling rates.
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Why is the audience important?• The audience is extremely important to the magazine this is because these are
the consumers who keep the magazine up and running and bring money to the company.
• They also buy products advertised in the magazine.• The audience are also important to creating the material for the magazine.
Magazine companies research on what the audience like and want to read and import it into the magazine thus increasing more sales
• Magazine company's can tell if it is successful due to the selling rates.
How much would you pay for a music magazine?
Would you prefer it weekly or monthly?
why?
Sarah £2.99-£3.99 Monthly cant afford to buy it every week.
Rachael £5 Monthly Get bored buying it every week.
Laura £3.99-£4.99 Monthly Cant afford to buy it every week.
David £3.99-£4.99 Monthly Get more content.
Vibe Magazine
How much why monthy? Weekly? Audience afford? How many pages?
Cost:$4.99Duration of release: 1 ever 2 monthsAudience: 18-34Therefore this means it can be quite expensive because most people this age would have either full time or part time jobs so they can afford it weekly.
http://www.vibe.com/style
More on ‘Vibe’
• Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers.
• Quincy Jones launched Vibe in 1993.• Some famous cover subjects are, Trey Songz, Brandy,
Snoop Dogg, Mariah Carey, Beyoncé, Amerie, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil wayne,The Fugees, Eminem, T.I., R. Kelly, Michael Jackson, Ciara, Tupac.
http://en.wikipedia.org/wiki/Vibe_(magazine)
Source MagazineCost: $4.99Duration of release: Every 2 monthsAudience: ‘The Source has the most diverse audience in Hip-Hop. Regardlessof sex and race, The Source captures the attention of Hip-Hop fansPeriod.’ 18-30 years
http://www.thesource.com/source_mediakit_6_13_11.pdf
More on ‘source’
• The Source is a United States-based, monthly full-color magazine covering hip-hop music, politics, and culture, founded in 1988.
• The Source was started originally by David Mays and Jon Shecter while they both attended Harvard University in Cambridge, Massachusetts.
• The magazine's offices were moved from Massachusetts to New York City in 1990, a move that was made with the intention to expand the magazine into a mainstream market publication.
XXL magazineCost: $3.95Duration of release: AnnualAudience: Male Readers: 78%Median Age: 27
http://www.americasmedia.com/mediakits/XXL%20MediaKit.pdfhttp://www.xxlmag.com/
More on ‘XXL’
• ‘The readers are the purveyors of hip-hop culture and consume music, fashion and lifestyle on a level that defies logic. They are in the clubs, online, on stage and at retail shops—anywhere they can gain access to or create the music. They are the producers, the artists and the DJs. From the kid on the street to the record executive in his suite, XXL readers are part of a movement and helped build XXL to become the No.1 most influential brand in rap media.’
http://www.americasmedia.com/mediakits/XXL%20MediaKit.pdf
Magazine price
• In conclusion I will charge my magazine at £3.99, the reason for this being it is the same price like other magazines of its kind. Also it is more aimed at younger people who might be still in full time education and hasn’t reached their career goal so they may not be able to afford it if its priced higher. It will be produced monthly also for this reason. I came up with this conclusion mainly after carrying out my survey.
Planning for my magazine cover features
The colour scheme for my magazine will be reds, white and black. The reasons for this is because the 3 magazines I looked at for this genre all follow this colour scheme therefore shows it is a conventional element. The red connotes danger and could symbolise the devil. This is relevant as hip hop is seen to be deviant and explicit. The lyrics used in hip hop is also seen as scary and ‘in your face’. The black and white could have been put in to show contrast and to make certain words stand out. The font should also be bold for emphasis. The font style should have a variety to make the page more interesting, the fonts I were considering to use were:
My magazine will be published monthly so that it becomes more popular and people can buy it throughout the month. This has been done as the main target audience (uni students, 18-27 year olds) may not have time to go buy this every week or may not be able to afford it every week. It shall be priced at £3.99
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