Target audience

Target AudienceTarget AudienceBy

BenDomHarry

ByBenDomHarry

PsychographicsThis is the study of a personality, values, attitudes, interests and lifestyles.

Advertising agency ‘Young and Rubican’ came up with the concept ‘psychographics’.

Producers and directors have to take into consideration, the type of people there film would be aimed at. This is something we had to think about when deciding on our idea. This gives you a good idea on the different props and costumes we would use.

With our film opening being a thriller the type of person that we are aiming it at is an Explorer. This is because the unknown interests them.

Psychographics continued- Social

People in the UK are targeted based on their social class.

The categories are A, B, C1, C2, D, and E.The things they are based on are things like, Occupations,

Education, Economic status and Background. The 6 social classes are:

A – Upper Middle ClassB - Middle ClassC1 – Lower Middle ClassC2 – Skilled Working ClassD – Working ClassE - Students/Unemployed

Target audience for TakenThis film is directed at the 15-24 year category and is also still widely viewed by the over 45s. This not only shows that this is rated a 15 certificate but also that a certain element of maturity would be needed by the viewer to enjoy this film.

The targeted class is very varied. However it is not mainly targeted at the upper class hinting that the film may be informal and mainstream.

Furthermore the gender is fairly even showing that both types of genders could find the film enjoyable. Although there is an 8% advantage in favour of the males showing that a male may slightly enjoy it more than a female.

Target audience for Harry PotterThe broad range of people of all different ages (other than 4-6) shows that this film was targeted to all age groups meaning that this could have been a family film.

Gender is particularly even which also shows that this film wasn’t really targeted towards a specific group of people. However, as Harry Potter is a family film the gender would not come in to consideration which may describe why there is such an even split.

The social class would also prove that there was no specific audience in mind as people from all different social classes viewed the film.

Target audience for The Dark Knight Rises

The target age for this film is quite broad which shows that it could be for the family. Also by it being mostly targeted to the 15-24 it could be seen as a new,trendy film

The gender split is a big difference: 62% Male 38% Female, favouring the males. This shows us that this film is quite a male orientated as a substantial amount of men have viewed the film in comparison to the women.

The social classes of the audiences are quite broad although it tends to favour the C1 Class, who are people likely to be working in offices. This may be because the film has a small sense of realism to it even though it is very exciting.

DemographicsBased on the three films we have analysed we realise that the genre of the film is influential into how an audience is targeted. Therefore as our film opening is a thriller these are the demographics we hope to go by: Age - 15-35, Gender - Male 55% Women 45%, Class- Broad but mainly C1 to C2.

Our ideal customerOur film shall be targeting the explorer. Someone of who earns a relatively basic wage and ideally works to live, not lives to work. With this in mind we hope for our film opening to get a viewers mind wondering and feeling excited as anything can happen as the film progresses.

How we will address the audience

We shall address our audience with psychographics and demographic in mind by including the following element to our film opening:

Excitement

Tension

Narrative Enigmas