Tarek Fahmy 2009
Jan 17, 2016
Tarek Fahmy 2009
Definition and History
History of the word:• 1725 - printing plate - 1820’s - evolved into metaphor for monotony - 1922 - Walter Lipton’s use in psychology
Stereotypes: a form of cultural reduction,created to simplify understand, and communicate
‣ Personal stereotypes: inside-outside process
‣ Cultural stereotypes: Outside-inside process
‣ Positioning stereotypes: Identity and image creation targeted at a group.
The two share a symbiotic relationship
Psychology
Recent Examples“Hollywood and Washington spring from the same DNA.”
Jack Valenti
Private Sector: the press Oklahoma bombing coverage
Recent Examples
“Hollywood and Washington spring from the same DNA.”Jack Valenti
Public Sector: state propaganda
Stereotypes Can Kill!
‣ WW-I: the Ottoman Genocide (1915-1923) 2 million+ casualties‣ WW-II: the Nazi Genocide (1933-1945) 6 million+ casualties
Possible Remedies
‣ Contact hypothesis: through direct contact, people humanize the Other instead of relying on stereotypes
‣ Counter-Stereotypes: the antithesis of stereotypes
Digital Stereotypes
‣ Data mining: ‣ 1950s: Statistics + A.I. + Machine Learning‣ 1980s-1990s: Moved to digital‣ 1990s-Present: Database warehousing + web mining
‣ Dataveillance: ‣ Biometrics‣ DNA‣ Data consolidation
Anthropotypes (1:1)
“We are more then the bits of data as we go about our lives.”Daniel Solove
‣ Anthrop: (Greek: man, human being)
+‣ Type: (Greek: a figure, an image, a kind)
=Human Kind
New Mass Communication FrameworkAnthropotype Model (1:Many)
Stereotypes and anthropotypes attempting to reach a more nuanced understanding of citizens, consumers, and users.
Pandora.comA New Kind of Radio
Pandora.comThumbs-up & Thumbs-down
Pandora.comSong Menu
Pandora.comAdd Variety
The Evolution of Stereotypes?
‣End-user nuanced digital input
+‣Private sector data mining
+‣Public sector dataveillance
= More accurate understanding - less
stereotyping.
The Proliferation of Anthropotypes?