Tarek Fahmy

Tarek Fahmy 2009

Definition and History

History of the word:• 1725 - printing plate - 1820’s - evolved into metaphor for monotony - 1922 - Walter Lipton’s use in psychology

Stereotypes: a form of cultural reduction,created to simplify understand, and communicate

‣ Personal stereotypes: inside-outside process

‣ Cultural stereotypes: Outside-inside process

‣ Positioning stereotypes: Identity and image creation targeted at a group.

The two share a symbiotic relationship

Psychology

Recent Examples“Hollywood and Washington spring from the same DNA.”

Jack Valenti

Private Sector: the press Oklahoma bombing coverage

Recent Examples

“Hollywood and Washington spring from the same DNA.”Jack Valenti

Public Sector: state propaganda

Stereotypes Can Kill!

‣ WW-I: the Ottoman Genocide (1915-1923) 2 million+ casualties‣ WW-II: the Nazi Genocide (1933-1945) 6 million+ casualties

Possible Remedies

‣ Contact hypothesis: through direct contact, people humanize the Other instead of relying on stereotypes

‣ Counter-Stereotypes: the antithesis of stereotypes

Digital Stereotypes

‣ Data mining: ‣ 1950s: Statistics + A.I. + Machine Learning‣ 1980s-1990s: Moved to digital‣ 1990s-Present: Database warehousing + web mining

‣ Dataveillance: ‣ Biometrics‣ DNA‣ Data consolidation

Anthropotypes (1:1)

“We are more then the bits of data as we go about our lives.”Daniel Solove

‣ Anthrop: (Greek: man, human being)

+‣ Type: (Greek: a figure, an image, a kind)

=Human Kind

New Mass Communication FrameworkAnthropotype Model (1:Many)

Stereotypes and anthropotypes attempting to reach a more nuanced understanding of citizens, consumers, and users.

Pandora.comA New Kind of Radio

Pandora.comThumbs-up & Thumbs-down

Pandora.comSong Menu

Pandora.comAdd Variety

The Evolution of Stereotypes?

‣End-user nuanced digital input

+‣Private sector data mining

+‣Public sector dataveillance

= More accurate understanding - less

stereotyping.

The Proliferation of Anthropotypes?