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PROGRAMA ACADMICO DE EDUCACIN A DISTANCIA
PROED
LIMA-VIRTUAL
ASIGNATURA: PERIODISMO INSTITUCIONAL
TEMA: PLAN DE COMUNICACIN DE LAMUNICIPALIDAD DISTRITAL DE TAMBURCO
DOCENTE: GABRIELA CORIMANYA JIMNEZ.
ALUMNO: LIC. GREGORIO O. LOAYZA TVEZ.
CDIGO: 2011220002
ABANCAY 2014
www.baua!"."#u.$"
MUNICIPALIDAD DISTRITAL DE TAMBURCO
I. INFORMACIN INSTITUCIONAL:
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MUNICIPALIDAD DISTRITAL DE TAMBURCO
PLAN ESTRATGICO DE COMUNICACIN
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#"a))+((+ &%!",)a(- '+%'")!a#+ +!"%&b(" #" u /*b&!+- $a)a "( (+,)+ #" u%a *"+)
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OB6ETIVO PRINCIPAL:
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OB6ETIVOS SECUNDARIOS:
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'u(!u)a #" !)a%$a)"%'&a )"$"!+ *u!u+ "%!)" $")+%a " &%!&!u'&+%".
PLAN DE COMUNICACIN MUNICIPALIDAD DISTRITAL TAMBURCO Pgina 11
7/23/2019 TAREA4-LOAYZA
13/17
:a'&(&!a) (a !)a*&&% #" (+ *"%a" 5u" )"&")!a "( '(&*a #" &+("%'&a 5u"
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PBLICO OB6ETIVO:
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$)"%a "')&!a $)"%a +%(&%". T)abaa#+)" #" (a I%!&!u'&% E#&(.
PLAN DE COMUNICACIN MUNICIPALIDAD DISTRITAL TAMBURCO Pgina 12
7/23/2019 TAREA4-LOAYZA
14/17
MENSA6ES:
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#"b"*+ "*$("a) *"%a" '+% u% !+%+ )a'&+%a(- '+% u% +$+)!" #" "("*"%!+"*+'&+%a("- (+ 'ua(" #"b"% *+!&a) u%a +$&%&% 4a+)ab(" "% (a $+b(a'&%-'+%")a%#+ %u"!)+ +b"!&+ '+%'&"%!&6a#+)- (+,)a%#+ 5u" "( $9b(&'+ a+'&" (a&*a,"% #" (a ,"!&% #"( *u%&'&$&+ '+% '+%'"$!+ #" 'a$a'a#- 7+%"!a#-!)a%$a)"%'&a &&% #" 4u!u)+.
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PLAN DE COMUNICACIN MUNICIPALIDAD DISTRITAL TAMBURCO Pgina 13
7/23/2019 TAREA4-LOAYZA
15/17
I%4+)*a) a (a +$&%&% $9b(&'a #" (a '+*u%a# )"$"'!+ a( !)aba+ 5u" )"a(&6a "(
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&%4+)*a!&a. La $/,&%a "("'!)%&'a #" (a Mu%&'&$a(a#- ")&)/ $a)a &%'+)$+)a) #&a)&a*"%!" (a
&%4+)*a'&% )"("a%!" #" (a a'!&a#" #" (a ,"!&%- (+ )"u(!a#+ #" (a +b)a
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4&%a(a# $)+*+") (a ,"!&+%" a'!&a#" &%!")%a "3!")%a. E!ab("'") u% $)+,)a*a $)""%'&a( "% 'u)+ "*&%a)&+- '+% "3$+&'&+%"5u"
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+4)"'"%- '+*+ +% (a T"'%+(+,>a #" I%4+)*a'&% C+*u%&'a'&%- 5u" "!8 a%u"!)+ a('a%'" $a)a (a#&4u&% *a&a #" (a a'!&a#" &%!&!u'&+%a(".
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E!)"'7a) (a )"(a'&+%" #" (a au!+)a#" '+% "( $u"b(+- a!"%#&"%#+ (+ 'a+
+'&a(" "% (a u)&''&%.
PLAN DE COMUNICACIN MUNICIPALIDAD DISTRITAL TAMBURCO Pgina 14
7/23/2019 TAREA4-LOAYZA
16/17
Da) a '+%+'") a (+ uua)&+ +b)" (a "%!a# *"#&a%!" (a #&4u&% #" "+
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"% +)%a#a "3!)a(ab+)a)"- $a)a *"+)a) (a '+%&"%'&a '+*u%&'a'&% "%!)"!+#+ (+ *&"*b)+ #" (a &%!&!u'&% "#&(.
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!)aba+ $ub(&'&!a)&+ '+% (+ #&4")"%!" #&)"'!+)" #" $)+,)a*a $")&+#>!&'+ $)+$&"!a)&+ #" *"#&+ #" '+*u%&'a'&%- '+*+ 'a%a(" #" #&4u&% #"( !)aba+&%!&!u'&+%a(.
ACCIONES:
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$ub(&'&!a)&+- ba%%") $a)a !.
PLAN DE COMUNICACIN MUNICIPALIDAD DISTRITAL TAMBURCO Pgina 18
7/23/2019 TAREA4-LOAYZA
17/17
PLAN DE COMUNICACIN MUNICIPALIDAD DISTRITAL TAMBURCO Pgina 1