Top Banner
Mobile User Acquisition Ad Network
12
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Taptica for partners

Mobile User AcquisitionAd Network

Page 2: Taptica for partners

About us

Taptica Ltd. was founded Jan 2011. Working with the leading advertisers and

publishers in the mobile industry, Taptica performs as a technology driven ad network for app

developers and content owners

Page 3: Taptica for partners

Partnering with Taptica

Four parameters make

Taptica the perfect partner

Services to advertisers

Services to publishers

Advanced technology

Personal service

Page 4: Taptica for partners

Taptica’s Advertisers Solution

Burst Campaigns

Pay PerDownload

Appear Exchange

Reach top 10 rankings in either the App Store or Google Play in 24-72

hours

Decide the price for a download and pay

only for verifiedinstalls

Exchange available ad space with other developers for free

promotion

$50K+$10K+

Free!

A one stop shop for user acquisition• Small “test the water” campaigns• Focused, capped, targeted campaigns • Blasts: providing both quality and quantity in one deal • Media mixture – direct to publisher + RTB • Proprietary tracking and optimization technology • Working with 50% of the top grossing apps, generating over 500k installs per month.• 65% iOS, 35% Android

Page 5: Taptica for partners

Extending your reach – our media!

Services to

advertisers

Media assets• 0.5 b impressions per day• Exclusive management of tier 1 media assets• 1000 + direct publishers 65% US 35% ROW• 100 small networks • API connectivity to all main CPC networks

Media buying abilities• RTB- real time bidding expertise • Dedicated buyers that experts in twitter, Google ad words and

facebook

We can get our partners to• 5-10 in all major stores with blast, non incent campaigns • Top grossing charts with quality Maintenance campaigns

Page 6: Taptica for partners

Downloads/Day to achieve top ranking

Country

50k United States

32K France

25K Italy

20K United Kingdom

15K Germany

15K Brazil

12K Australia

6K Canada

5K Spain

5K Russia

Make Your Way to the Top

ONLY NON INCENTIVIZED HIGH QUALITY

TRAFFIC

Page 7: Taptica for partners

Premium partners Partner Companies

Page 8: Taptica for partners

Taptica’s Publishers Solution

• Best payouts in town based

on our direct advertiser deals

• Market’s most advanced optimization solution analyzing offer, creative. payout, OS, handset, etc.

• Fill rate solution ad networks aggregation

Available tools: Tag, SDK, S2S API

Services to publishers

Page 9: Taptica for partners

Our technology allows: • Tracking of every action (impression,

click, install, usage) performed on any OS (iOS, Android, mobile web)

• Learning optimization algorithm• Utilization of RTB tools

High user valueGoogleRTB

Direct media

Targeting

Learning

Optimization

Our winning ticket – Technology!

Advanced technology

Media Buying Our technology The results

Page 10: Taptica for partners

Tracking and reporting • Our system can track all types of activities form impression to

click to conversion to recurrent use• The system support all know tracking conventions: UDID, ad-x,

MAT, MAC address est.• Our partners can access our on-line reporting system for full

transparency

Page 11: Taptica for partners

The Personal Touch

Personal service

Each account/campaign has a

dedicated team leader who will

manage the account with the

assistance of:

• Optimization experts (analytics)

• Real time buyer experts

• Content experts

Page 12: Taptica for partners

Thank You!