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MACROWIKINOMICS:

Rebooting Business and the World

MACROWIKINOMICS:

Rebooting Business and the World

Don Tapscott, Chairman

[email protected]

twitter.com/dtapscott

www.dontapscott.com

November 23, 2010

2 | © 2010 nGenera Insight. All Rights Reserved.

Current Crisis



A Turning Point in History:

Rebooting Our Institutions


The Rise of the Age of Networked Intelligence

Agrarian Agrarian

AgeAge

Industrial Industrial

AgeAge

Age of Age of

NetworkedNetworked

IntelligenceIntelligence

Printing PressPrinting Press InternetInternet


WEB 2.0WEB 2.0

Four Drivers for ChangeFour Drivers for Change


Web 2.0 Taxonomy

Web 2.0Web 2.0


The Thing:

No need to keep a light on when the house knows…


“The internet is already the dominant medium for

communications, entertainment and the information

society. Not the TV, not the telephone, not the

newspaper or magazine. Not the radio, or the CD

player. The TV news is a highlight reel for the Web.”

–Jonathan Miller, CEO, Fox Interactive


Web 2.0 Taxonomy

BROADBAND MOBILITYBROADBAND MOBILITYWeb 2.0Web 2.0


Mobility: Google to Test Ultra-Fast Broadband


Web 2.0 Taxonomy



Geospatiality: Augmented Reality


Geospatiality: Augmented Reality


Web 2.0 Taxonomy



True Multimedia: Digital Humans


True Multimedia: 3D TV


Web 2.0 Taxonomy



WEB SERVICESWEB SERVICES

Web Services:

From Websites to Global Platform


Web Services: Viewzi - 3D Cloud Photos


Web 2.0 Taxonomy




Web 2.0: Integration


• Proprietary

• Monolithic

• Silos

• Enterprise

• Dumb networks

Integration: Migrating IT Onto the Web

• Standards-based

• Service oriented

• Interoperable

• + Inter-enterprise

• Intelligent networks

Sa le s Support Sy s te m s Fa m ilyI nt egr at ion Hub

Pr oduct

I nf or m at ion Syst em _T

Solut ion Pr oposal

G ener at ion Syst em _T

I nt er act ive Dem o

G am ing

Syst em _T

I nt er act ive Dem o Audio

Visual

Syst em _T

I nt er act ive

Dem o Com put er

Syst em _T

Local Pr oduct

I nf or m at ion

DS

Cust om er

Needs & Solut ions DS

Cust om er Feedback ETL

G am es

Libr ar y

Com put er Dem o Libr ar y

AV Libr ar y

Solut ion Availabilit y

Syst em _T

Solut ion Pr oposal

Pr icing

Syst em _T

Solut ion

Pr oposal Pr icing DS

Sales Associat e

Por t al

Cust om er

Por t al

I nt egr at ion Hub

Relevant Pr oduct Updat es

Relevant Pr icing & Rat es

Pr ior O r der I nf o Request

I nvent or y Availabilit y

Request

Cust om er I nf or m at ion Request

Cust om er I nf or m at ion Request

Cust Rqm t s, Expect at ions & Env Feedback

Sales Tax Request

Cust O r der & Raincheck Hold Request

G uest Loyalt y Account s

M ar ket ing Event s

Pr oduct Suppor t M at er ials

Pr oduct Pr icing Const r aint s

Pr oduct / Solut ion Financing Plans

Pr oduct / Solut ion Rebat es

Target Architecture


Web 2.0 Taxonomy




WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION





Nu mb er o f U.S . B irth s(In Millions )

2.0

2.5

3.0

3.5

4.0

4.5

5.0

19

45

19

47

19

49

19

51

19

53

19

55

19

57

19

59

19

61

19

63

19

65

19

67

19

69

19

71

19

73

19

75

19

77

19

79

19

81

19

83

19

85

19

87

19

89

19

91

19

93

19

95

19

97

19

99

Source: US Census Bureau

Boomers

(1946-1964)Gen X

(1965-1976)

Echo

(1977-1997)

But, It Is Not Really Just an Echo


School Enrollment


The Louder Echo


Their Parents

Net Geners

The Generation Lap


The Net Generation


Freedom

Customization

Scrutiny

Integrity

Collaboration

Entertainment

Speed

Innovation

The Net Generation Norms


WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION




The Social Revolution: From You to US

vs.

Source: Compete.com


The Rise of Collaborative Communities

vs.

Source: Compete.com



vs.

Source: Compete.com



vs.

Source: Compete.com



vs.


Source: Compete.com


vs.

Source: Compete.com



vs.

Source: Alexa.com



Alex Tapscott’s Wikinomicists Community


New Models of Citizen Engagement:

Wikinomics and Obama


Post Election Riots

Iran, June 2009


WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION

THE

ECONOMIC

REVOLUTION

THE

ECONOMIC

REVOLUTION



New Competitive Space

Extended

Enterprise

Industrial Age

Corporation

ValueCreation

Critical ResourcesPhysicalFinancial

Knowledge

Self-Organization

TraditionalHierarchy

MassCollaboration

BusinessWebs


The Economics of Collaboration

Harnessing Mass Collaboration

A 50 year old mining

company peers, opens, shares its

proprietary data and acts globally in a

bid to transform itself and explore the extent

of a rich new find.



WEB 2.0WEB 2.0

THE

NET

GENERATION

THE

NET

GENERATION

THE

SOCIAL

REVOLUTION

THE

SOCIAL

REVOLUTION

THE

ECONOMIC

REVOLUTION

THE

ECONOMIC

REVOLUTION


A Burning Platform for Change



5 Principles for the Age of Networked Intelligence


A Turning Point in History:

Rebooting Our Institutions


Crisis of Leadership

Paradigm shifts involve dislocation, conflict, confusion,

uncertainty. New paradigms are nearly always received with

coolness, even mockery or hostility. Those with vested

interests fight the change. The shift demands such a different

view of things that established leaders are often last to be

won over, if at all.


A True Leader for Institutional Model Innovation


















The Age of Networked Intelligence


Don [email protected]

Twitter: @dtapscott

(416) 863-8801

www.dontapscott.com


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