“Best Prac+ces” in development of Applica+ons for Mobile, Tablets and Connected TV
Tapptic dmf 2012 stefan costeur
Jan 19, 2015
Presentation DMF 2012
Best Practices in Development of applications for Mobile, Tablets and Connected TV
Brussels
Tapptic
Stefan Costeur
Best Practices in Development of applications for Mobile, Tablets and Connected TV
Brussels
Tapptic
Stefan Costeur
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
“Best Prac+ces”
in development of Applica+ons for
Mobile, Tablets and Connected TV
Apps for All Screens
Tapptic in a Nutshell 100 % Applications Development Brussels, Liège Sales Paris, Amsterdam, Zaventem
my goal for today
1
you us together
2 the briefing
the briefing
“I need an app, Something like , with some and . I also like and ....”
Don’t
the briefing
“The app should be like the website, ....”
Don’t
the briefing
Bad briefing =
bad budget
Don’t
the briefing
make it clear complete draw it mindmap
DO
DO
3 wireframe
Don’t
draw
DO
DO
4
kickoff
kickoff mee+ng
Result = to do list
5 development
agile
6 tes+ng
test test test
again and again
7 delivery
info, screenshots, ...
8 launch
welcome !
9 marke+ng
Idea
Briefing
Wireframe
Kickoff
Development Tes+ng
Delivery
Launch
Marke+ng
Where the money goes? Concep+on
10%
Design 10%
Development 30% Project
Management 20%
Tes+ng 20%
Maintenance 10%
launch ≠
the end
Tip 1
the icon
Good Bad Ugly
Tip 2
a video
Tip 2
a video
Tip 3
microsite
Tip 4
shout and listen
Tip 5
free vs paid
39 % are free
= >85 % of all downloads
Freemium
Tip 6
tags
use correct keywords category indexing
Tip 7
op+miza+on
Tip 8
communica+on
Tip 9
design
Tip 10
use an expert
Tip 11
localisa+on
Tip 12
keep it relevant
Tip 13
empower app managers
Tip 14
use analy+cs
and adjust ...
W
do we need an app
40%
facts
What about Belgium ?
Source
research by TNS for Vmmtv Flanders (06-‐07/2012)
Fact 1: 2/3 has 3 screens
Basis: all *Source: Cim Audimetrie, Q2 2012
Penetra+on 96% 76%* 75% 67% 19% 16% 36%
Screen
More 10% 33% 20% 55% 28% 46%
Equal 74% 53% 54% 27% 45% 38%
Fact 2: growth usage vs 2011
75
Fact 3 : connected TV
15%
Fact 4 : +8% usage mobile screens
More -‐ Less -‐3% +6% -‐5% +8% +10% Equal 82% 61% 53% 20% 30%
No device 14% 23% 51% 42% 77
Future use of screens
Future for marketeer
78
• Mul+screen contact
• Real interac+vity via second screen • Interac+on to conversion
79
37% uses 2nd screen to do something or talk about a
TV show
18% has interest to interact with brands when they have seen
the commercial
30 % of the second screeners shops online
82
Which screen will play the starring role in the consumer’s life?
83
Which screen will play the starring role in the consumer’s life?
§ It’s not about the screen, it’s about the user § The user watches when he wants § The user watches where he wants
Reality Check
Reality Check 85% almost never downloaded 25% used only once 95% uninstalled aper 3 months 90% use the TOP25 to find their apps
Best Practices
Best Prac+ces Tapp+c 5Cs Rule
Concept Content Compe++ve advantage Consumer Centric
Best Prac+ces Be Device Neutral Listen to the users (ra+ng / comments) Keep your eyes wide open: R&D One User, many Screens & Interfaces Springboard is a very expensive Real Estate At the end, the Web technologies will rule
So, do we need apps?
Thanks
Stefan Costeur
Visit our booth
Related Documents
