Tapal Tezdum and its ad making

Business Communication

• Group name:

Trend Setters• Group members:

Sheikh Muhammad Awais

Muhammad Junaid Farooq

Mujtaba Hassan

Hafiz M.Haris Hashmi

Muzammil Sarwar

Ali Alvi

Introduction of the product

Name

Tepal tezdam

Introduction

• Tapal is pakistan largest tea manufacturer.

• State of the art equipment and a team of highly dynamic professionals headed by Aftab Tapal.

• It was located in korangi industrial area.

• They were 501-1000 people work there.

• It was established in 1975.

History

• Origin in china.• SHEN NONG “Father of tea”.• Tea as medicinal treatment.• Cha Ching (the Holy Scripture of Tea).• Have number of brands both in black and

green tea.

Owner and ceo of tapal

Company Vision

Achieve leadership in all categories of our core business and deversify in areas which compliment the core business.

Slogan

Tezdam lagy tah kar k…!

Different flavours

• Tapal danedar

• Tapal family mixture

• Tapal green tea

Culture

• It is a common trend or tradition we can say culture in every family that they drink tea and gave tea when any guest came.

• The taste of tepal inspire guest and gave a unique taste to them.

Why choose this product

• It is a most selling brand now a days.• Drinking by various age groups. • Every one use to drink tea in breakfast

even in evening.• High consumption• The target market share of tepal is 45% of

the total market.

Idea

• Famous and useful• Drink in every house• Not used before• Strong and gave attractiveness• Previous ads not used tea product.

Genre

• Humor• Funny

Humor

• Makes ad memorable

• Gaves every one smile on their faces.

• Half of ads globally use humor

Location • Dhabba • Ground

Location

• The location which we used to make our add is ground and dhabba because the real add of tepal is also made on that place.

• We are choosing these places because in our add two fighters were fighting so this can not possible on open place.

• Tepal s basically a tea so we use dhaba because dhaba is most effective place for our add.

Color Scheme

• Colors used are red,white and yellow.

Red

• Color of blood and fire.• Attracts people.• Associated with meaning of

love,passion,strength and action.• Eye catching.

White

• Color of perfection.• Associated with light, innocence and purity.• Has positive connotation.

Yellow

• Color of sunshine.• Associated with joy,happiness,intellect

and energy.• Yellow color arouses cheerfulness.

Music • Rani Taj DHOOL sound is used in ad• Used these beats during Punjabi wrestling• DJ Killa Naz - Take It 2 Da Floor Instrumental

is used in bloopers

Who did what

• Script writing• Editing• Costumes/makeup• props/location• Camera work• Directions• Acting• Making of the ad/bloopers

Script WritingSheikh Mohammad Awais

• Choose this product because of its high consumption

• Make the ad funny by putting Punjabi fight• It is easy for us because we have two

healthy members • I also use Dhaba to show the cultural

tradition

Script Writing

Problems

• Limited characters• Limited resources• Too much involvement of other members• Changing script• No idea of successiveness

Costumes/makeupMuzammil Sarwar

• Arrange costumes according to the script• No special makeup required• Choose mostly cultural dresses to show culture• For wrestlers I arrange white shalwar and

white sleeveless shirts• For umpire I choose red shirt & trouser • Other members were wearing shalwar kameez

Costumes/makeup

Problems

• Dressing of Punjabi wrestlers • Shyness of wearing wrestling clothes• Finding (parna)that wear on shoulder• Lack of experience

Props/locationMujtaba Hassan

• Find right place for shooting according to script

• How and know of the area• Location requirements were dhaba and

muddy ground• Finding of muddy ground• Safety of members

Props/location

Problems

• Limited places• Restricted areas• Time consuming

DirectionsHafiz M Haris Hashmi

• Practically apply the script• Too much preparation• Manage all the characters• Guide actors• Gave script separately to actors

Directions

• Coordination with camera man• Finding errors in shooting • Control emotions• Extra shooting

Directions

Problems

• Inexperience of directions• Smiles during acting• Actors don’t remember their role• Some scene are difficult to shot • Sometimes Camera work is not proper

Camera WorkJunaid Farooq

• Use Nikon DSLR(60D) • Also use tripod to avoid shaking• Choose proper location to set the camera• Coordination with director • Coordination with actors

Camera Work

Problems

• Camera shyness• Hot weather• Outsiders were coming

Acting

• Everyone is acting in the ad.• To support director• Teach other actors to act according to the

directions

Acting

• Specially guide wrestlers because their role is difficult

• Also guide tea boy for his role• To remove camera shyness is also a difficult

task

EditingHafiz M Haris Hashmi

• Using Adobe Premier• Adobe Photoshop• A challenging task• Selection of right data• Keeping in mind the original script

Slides MakingHaris and Awais

• Use PowerPoint 2010 • Try to follow the format• Use different pictures according to situation• Taking help with other members• Do not copy any writings

Experience

• It was overall a very good experience for us.• We are making first time our own add.• We all come to know how to make a

professional add.• It was good effort and hard work by all

members.