This document is the property of Strix Ltd and the information contained is CONFIDENTIAL The drawings and information may not be reproduced or used without the prior written consent of Strix Ltd The designs and concepts herein are patent and copyright protected Presented by Anand Patel 2012-08-28
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Tap Filter Investigation Anand Patel 28 August 2012 (2)
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This document is the property of Strix Ltd and the information contained is CONFIDENTIAL
The drawings and information may not be reproduced or used without the prior written consent of Strix Ltd
The designs and concepts herein are patent and copyright protected
Presented by
Anand Patel
2012-08-28
Contents
1. Purpose/Inspirations
2. Project: Tap filter market• Research question
• Definition
• Raw Data
• Scope of market• Price
• Countries and competitors
• Realisations
3. Testing of Brita product
4. Results
5. Potential of Aqua Optima• Market position
• Strategy
• My Idea
6. Summary of work experience
Project – faucet tap filter
Research Question
Is this a product that Aqua Optima should spend
money and resources onto develop in 2013?
Essentially:
• Investigate the market through Internet research
• Test a leading brand (BRITA 2289)
• Report
• My view if Aqua Optima should invest
Firstly, what is a faucet filter?
• Domestic, day to day filter
• Uses a carbon filtration process and fit directly on your faucet (tap).
• More detail, refer to ‘Brief Evaluation Handout’
Realisations• Products tend to be misleading
Example Enviro, claiming ‘10 Stage Filtration’:
Stage 1: 30 micron filter pad Stage 2: 8 oz of KDF-55 filter agent Stage 3: 10 micron filter pad Stage 4: .5 Sub micron fine mesh coconut shell carbon Stage 5: 10 micron filter pad Stage 6: 1.3 oz of cation exchange resin Stage 7: 30 micron filter pad Stage 8: 3.5 oz of ultra fine GAC filter agent Stage 9: 2 oz of calcite Stage 10: 30 micron polishing filter