Silly Fun Games Silly Fun Games “Tangramatic” “Tangramatic” June 13, 2007 June 13, 2007 Autumn Guillory Autumn Guillory Robert Cavanaugh Robert Cavanaugh Brian Tuley Brian Tuley Jacqueline Nash Jacqueline Nash
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Silly Fun GamesSilly Fun Games“Tangramatic”“Tangramatic”
June 13, 2007June 13, 2007Autumn GuilloryAutumn Guillory
Robert CavanaughRobert CavanaughBrian TuleyBrian Tuley
Jacqueline NashJacqueline Nash
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OverviewOverview
Silly Fun GamesSilly Fun GamesHasbro’s Hasbro’s opportunities opportunities Ancient Chinese Ancient Chinese puzzle gamepuzzle gameTangramatic Tangramatic MarketingMarketingFinancingFinancingConclusionConclusionQuestionsQuestions
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Silly Fun GamesSilly Fun Games
Custom game developmentCustom game development
Small studioSmall studio
Focus on innovative simple & fun designsFocus on innovative simple & fun designs
Educational focusedEducational focused
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Hasbro’s Opportunities Hasbro’s Opportunities
The needThe need
Untapped educational marketUntapped educational market
Competitive against Mattel’s early educational Competitive against Mattel’s early educational productsproducts
Established knowledge about tangramsEstablished knowledge about tangrams
55 http://www.creativeimaginations.net/PAGE4.html, http://en.wikipedia.org/wiki/Tangram, http://www.archimedes-lab.org/page6b.html, www.brightminds.co.uk/default.asp?part=B5856
Ancient Chinese Puzzle Game
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TangramaticTangramatic
Board gameBoard game Tangrams – familiar game mechanicsTangrams – familiar game mechanics Clear and logical rules Clear and logical rules Complexity dictated by the playersComplexity dictated by the players
Competitive team playCompetitive team play Healthy competition – competitive model Healthy competition – competitive model
similar to Pictionarysimilar to Pictionary Players participate simultaneously Players participate simultaneously
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TangramaticTangramatic“What's in the box?”“What's in the box?”
Supplies for 4 players/teams to playSupplies for 4 players/teams to play 4 basic sets of 16 tangram pieces4 basic sets of 16 tangram pieces 4 golf pencils4 golf pencils 4 100 page sketch pads4 100 page sketch pads 4 stand up tri-fold dividers with Tangramatic 4 stand up tri-fold dividers with Tangramatic
graphics and rules printed on insidegraphics and rules printed on inside Custom tangram piece maker starter kitCustom tangram piece maker starter kit
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MarketingMarketing
LicensingLicensing Direct to HasbroDirect to Hasbro
Board game marketBoard game market
Education marketEducation market Learning centersLearning centers Tutoring centersTutoring centers Public & private schoolsPublic & private schools Educational gift marketEducational gift market
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FinancingFinancing
License product and designLicense product and design
20% licensing fee of gross profits20% licensing fee of gross profits
Manufacture and market gameManufacture and market game
Cost $5 per unitCost $5 per unit
Sale $15 per unitSale $15 per unit
200% markup200% markup
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Financing (cont.)Financing (cont.)
Limited labor hours Limited labor hours
Allocate manufacture overhead Allocate manufacture overhead
Projected 5,040 unitsProjected 5,040 units
Sales $75,600Sales $75,600
Cost $25,200Cost $25,200
ROI 200%ROI 200%
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Financing (cont.)Financing (cont.)
50,000 units over 5 years50,000 units over 5 years
Net present value $750,000Net present value $750,000
Net profit $500,000Net profit $500,000
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ConclusionConclusion
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QuestionsQuestions