TAMING The EMV MONSTER C OMING FOR YOUR RESTAURANT Fear v. Reality So what’s all this fear of EMV about? Fear of the unknown. Just like the monster under the bed, you’re not sure what’s coming and how it will impact you. NOT a one-time investment or cost EMV does not protect or encrypt cards EMV secures data EMV is mandatory, I must adapt EMV prevents all fraud If I don’t comply, I’m going to go broke EMV is NOT mandatory EMV is a shift in liability that may not impact you Fear v. Reality EMV is barreling into the doors of your restaurant, whether it has a reservation or not, and demanding VIP treatment. But does it deserve it? Don’t Panic October 2015 is not the finish line for EMV. In fact, it is only the beginning of the marathon. Debit cards will be issued as EMV cards by the end of 2015 Yes No 60% 40% U.S. credit cards will be issued as EMV cards by the end of 2015 Yes No 70% 30% Retail locations will be EMV-compliant by the end of 2015 Yes No 59% 41% By the end of 2015, only 29% of EMV credit cards and 17% of EMV debit cards will be sent out 17% 29% 70% Credit Other Debit EMV: The Restaurant Industry’s Challenge Your challenge: Misinformation & Distraction Your fears: Cost (Time & Money) EMV = Your challenges and fears come to life. But let’s take a look at those fears and bust those challenges before they make it in the door. EMV: To Adopt Or Not to Adopt Adopt Now Middle of the road challenges Business As Usual 2 Liability: What am I liable for? EMV is a liability shift. In instances of fraud, the technology that is the least compliant is liable. EMV cards and traditional terminals. EMV cards will still have a magnetic stripe. This means they will still work on your current terminal. Online ordering. Phone call ordering. EMV is only useful in a card-present scenario. EMV Terminal: EMV terminal installation: EMV transaction fee: Server Training: Total Cost at Finish Line: Total Cost at Finish Line: Terminal: Insert your average chargebacks here. COSTS: COSTS: WHAT’S THIS GOING TO COST TO ME ? Dollars and “sense”. What is your vulnerability to fraud and how much does that cost you? Bottom Line www.swipely.com SHARE ME Looking to learn more about EMV in a practical way? DOWNLOAD OUR EMV GUIDE