Brian Hipkin University of East London ‘Texting-Doing More for Less’
Brian HipkinUniversity of East London
‘Texting-Doing More for Less’
1.Prefered means of networking2. 98% mobile ownership3. 2.3 trillion sent in 2010
4.Future growth in ‘Smartphones’5. The text as a portal
6. Convert to TinyURL!™ and use landing pages
•
More than 500 million active users More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week. Just 6 years old.
Living together on your phone
“It is not technology it is a way of life”
140,000 Apps (Jan 2010), 500 (July 2008).Uploads to Youtube up 400% in 6 days from launch of iphone3GS
150 million viewers (Aug 10), Started Sept 2005
World record stands at 367,025,875 viewers have watched 1 music video (Nov 10)
,
Capturing data from a self defining group
Embedded links in the auto reply
Pushing short codes at the right time
The Right of Reply – short codes and ‘red hot data’
Provide -The right information
Delivered at -The right time- pro active
To be most effective – in many formsusing the right language
Effective use of Texting as a link in the Web 2.0 world
Working with external organisations
-The web 2.0 world is free-It’s cheaper than you think
-Bring together systems-Don’t surprise your IT department-Use a text to bind web 2.0 together
+ +
+ +
+
+
+
A glimpse into the new customer experience
A glimpse into the new customer experience – your own website
delivered by a text.
Text ‘learnfromtxt’ to 88020
Any Questions?