TGIF 2008-2009 Grant Project by UC Berkeley Office of Sustainability University of California, Berkeley The G een Initiative Fund Talking Louder About Campus Sustainability A BOISTEROUS COMMUNICATIONS CAMPAIGN A one-year comprehensive markeng and outreach campaign by the UC Berkeley Office of Sustainability Raise awareness and engage the students, staff, and faculty in reducing campus environmental impacts, expanding the culture of sustainability and helping the campus meet its greenhouse gas emissions reducon goals Students Nicole Campbell Communicaons Associate Vickie Ly Communicaons Associate Joanna Young Communicaons Associate Oscar Zisman Sustainability Webmaster Karen Salvini MBA Graduate Staff Lisa McNeilly Director of Sustainability Kira Stoll Sustainability Specialist Produced Marketing-Communications Plan • Outlines projects, acvies, and meline • Provides a toolkit to capture and track metrics, consistently brand the campaign effort, & evaluate the level of impacts Expanded Bright Green News Certified Green Departments and Events Created Facebook Page Hosted Student Sustainability Forums Participated & Tabled at Events Provided Sustainability Walking Tours Redesigned 3 Sustainability Websites • General: sustainability.berkeley.edu • CACS: sustainability.berkeley.edu/cacs • Office: sustainability.berkeley.edu/os •Increased website traffic, metrics, and usability • Created and updated campus sustainability walking tour and now online tours • Guided internaonal and incoming students on tours • Made face to face contact by aending large and small events (Caltopia; Eat, Learn, Live; PLAYgreen, Calapalooza) • Tabled at residence halls • Presented to staff groups • Offered two forums each semester • Aendance grew over 400% from 20 to 100 aendees • # of student groups presenng doubled from 10 last year to 20 •Interacvey engaged the campus on sustainability •Fans of the page grew from 1 to 186 in a maer of months • Currently 25 green events and 9 green departments cerfied • Bright Green News - the campus sustainability newsleer • Coverage: # of arcles per issue more than doubled from 5 to over 10 • Frequency: bi-monthly to monthly publicaon • Readership: subscripon base of 400 to 1,400 as a result of the campaign, represenng a 250% increase Student Groups Berkeley Green Campus, Residenal Sustainability Program Departments Facilies Services, Parking & Transportaon, RSSP hp://sustainability.berkeley.edu [email protected] hp://www.facebook.com/pages/ Berkeley-CA/UC-Berkeley-Office- of-Sustainability/62295986103
Talking Louder About Sustainability- 2009 TGIF Project
Mar 15, 2016
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TGIF 2008-2009 Grant Project by UC Berkeley Office of Sustainability
University of California, Berkeley
The G een Initiative Fund
Talking Louder About Campus SustainabilityA BOISTEROUS COMMUNICATIONS CAMPAIGN
A one-year comprehensive marketing and outreach campaign by the UC Berkeley Office of Sustainability
Raise awareness and engage the students, staff, and faculty in reducing campus environmental impacts, expanding the culture of sustainability and helping the campus meet its greenhouse gas emissions reduction goals
StudentsNicole CampbellCommunications AssociateVickie LyCommunications AssociateJoanna YoungCommunications AssociateOscar ZismanSustainability WebmasterKaren SalviniMBA GraduateStaffLisa McNeillyDirector of SustainabilityKira StollSustainability Specialist
Produced Marketing-Communications Plan• Outlines projects, activities, and timeline• Provides a toolkit to capture and track metrics, consistently brand the campaign effort, & evaluate the level of impacts
Expanded Bright Green News
Certified Green Departments and Events
Created Facebook Page
Hosted Student Sustainability Forums
Participated & Tabled at Events
Provided Sustainability Walking Tours
Redesigned 3 Sustainability Websites• General: sustainability.berkeley.edu• CACS: sustainability.berkeley.edu/cacs• Office: sustainability.berkeley.edu/os•Increased website traffic, metrics, and usability
• Created and updated campus sustainability walking tour and now online tours• Guided international and incoming students on tours
• Made face to face contact by attending large and small events (Caltopia; Eat, Learn, Live; PLAYgreen, Calapalooza)• Tabled at residence halls• Presented to staff groups
• Offered two forums each semester
• Attendance grew over 400% from 20 to 100 attendees• # of student groups presenting doubled from 10 last year to 20
•Interactivey engaged the campus on sustainability•Fans of the page grew from 1
to 186 in a matter of months
• Currently 25 green events and 9 green departments certified
• Bright Green News - the campus sustainability newsletter
• Coverage: # of articles per issue more than doubled from 5 to over 10• Frequency: bi-monthly to monthly publication
• Readership: subscription base of 400 to 1,400 as a result of the campaign, representing a 250% increase
Student GroupsBerkeley Green Campus,Residential Sustainability ProgramDepartmentsFacilities Services, Parking & Transportation, RSSP
http://[email protected]
http://www.facebook.com/pages/Berkeley-CA/UC-Berkeley-Office-of-Sustainability/62295986103
CONTACT
TEAM
GOAL
DESCRIPTION ACTIONS & RESULTS
PARTNERS
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