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TALKING FASH&TECH PR Bottom Line Consulting Fash&Tech Meetup, Google Campus, 17.12.2013
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Talking Fash&Tech pR

Feb 24, 2016

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Talking Fash&Tech pR. Bottom Line Consulting Fash&Tech Meetup, Google Campus, 17.12.2013. Industry stats. 68 Million related tweets during FW month. Nearly $124 Million investment in Fash&Tech startups in November. 14% shop online . $1,3 Trillion industry. - PowerPoint PPT Presentation
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Page 1: Talking Fash&Tech pR

TALKING FASH&TECH PR

Bottom Line ConsultingFash&Tech Meetup, Google Campus, 17.12.2013

Page 2: Talking Fash&Tech pR

INDUSTRY STATS

14% shop online $1,3 Trillion industry

70% don’t buy online due to size uncertainties

68 Million related tweets during FW month

Nearly $124 Million investment in Fash&Tech startups in November

Source: Jpost, Third Wave Fashion

Page 3: Talking Fash&Tech pR

SEEKING OUT JOURNALISTS IS LIKE DATING

Page 4: Talking Fash&Tech pR

ARE YOU MORE FASH?

ARE YOU MORE TECH?WHO IS YOUR TARGET MEDIA?

Page 5: Talking Fash&Tech pR
Page 6: Talking Fash&Tech pR
Page 8: Talking Fash&Tech pR

QUANTITY WILL BACKFIRE

QUALITY WILL PAY OFF

CREATIVITY IS KEY

Page 9: Talking Fash&Tech pR

SURPRISE AND BE PHYSICAL

Page 11: Talking Fash&Tech pR
Page 12: Talking Fash&Tech pR

CONTACT US Bottom Line Consulting www.bottoml.com [email protected]