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Software Engineering in Startups @dusano Startup Müsli – Spletne Urice Maribor, 2012-11-20
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Talk at Startup Müsli – Spletne Urice Maribor

Jul 01, 2015

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The slides of the talk I gave at Startup Müsli in Kibla, Maribor in November 2012. In the talk I presented how software development in startups differs from programming as done at school, in personal projects, or at more classical software development companies. Namely, the primary role of a programmer in a startup is not to play with the latest and greatest (unreliable) technology, but being an integral part of a product discovery team.
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Page 1: Talk at Startup Müsli – Spletne Urice Maribor

Software Engineering in Startups

@dusanoStartup Müsli – Spletne Urice

Maribor, 2012-11-20

Page 2: Talk at Startup Müsli – Spletne Urice Maribor

mag. Dušan Omerčević, UDI RIVP of Engineering @zemanta

@[email protected]/in/dusanomercevic

Page 3: Talk at Startup Müsli – Spletne Urice Maribor

VC warning!The core business of startups is

searching for a repeatable and scalable business model and not playing with

(unreliable) technology!

Page 4: Talk at Startup Müsli – Spletne Urice Maribor

Build the right productvs.

build the product right?

Page 5: Talk at Startup Müsli – Spletne Urice Maribor

Product Discovery

Page 6: Talk at Startup Müsli – Spletne Urice Maribor

Google's Way

Page 7: Talk at Startup Müsli – Spletne Urice Maribor

Zemanta's Way

Page 8: Talk at Startup Müsli – Spletne Urice Maribor

Measure Anything, Measure Everything

http://codeascraft.etsy.com/2011/02/15/measure-anything-measure-everything/

Page 9: Talk at Startup Müsli – Spletne Urice Maribor

Take Home Message

• The core business of startups is searching for a repeatable and scalable business model, not technology.

• Engineers should be integral part of the product discovery team.

• Measuring is the essence of Management.