Jan 18, 2015
Using Talent Brand to Differentiate, Target and Win with Top Talent
Tim Grogan Head of Solutions - APAC, LinkedIn @tgrogan
Danielle Bond Head of Marketing & Communications, Aurecon @DanielleBond16
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StrategicStrategic
Social Recruiting is Enabling Organizations
Emerging
Foundational
Traditional
People Talent
ReactiveTransactional RecruitmentHigh Cost
Quantity = Active
ProactiveSourcing & BrandingEfficient & EffectiveQuality = Passive
Emerging
Foundational
Traditional
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-Harris Interactive UK 225 human resource managers and 2,035 employed adults
“47% of workers say that a company's online reputation matters as much as the job offer.”
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Talent Brand
Employer Brand
EVP
The Building Blocks of Your Journey
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1 The highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work
2 A significant asset for both hiring/retaining great talent and promoting your corporate image to the market
noun
Talent Brand
“What HR Must Learn from Marketing”
By Kevin Martin from i4cp | February 27, 2013, Issue 567
The power of marketing
Influencing Your Talent Brand on LinkedIn
Danielle Bond Head of Marketing & Communications, Aurecon @DanielleBond16
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Employer Brand Touchpoints
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Five Steps to Crafting a Highly Strong Talent Brand
lnkd.in/gettheplaybook
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Five Steps to Crafting a Highly Strong Talent Brand
Be real
Be personal
Be brave
Be consistent
Set your goals
Start at the top
Share compelling data
Bring partners to the table
STEP 1Get Buy-in
Audit existing materials
Do your research: who, what, when, where & how
STEP 2Listen and Learn
STEP 3Craft your Approach
Use Talent Brand Index to prioritize
STEP 5Measure and Adjust
STEP 4Promote and Engage
Upgrade profiles (yours/team’s)
Leverage your employees’ presence via Work with Us
Brand via Jobs
Build out your hub – Company and Career Pages
Use targeted status updates and APIs to engage