Talent Acquisition at MOL Group Attracting talents through LinkedIn & Gamification and build up the branding case Vivien Orosz Head of Capability Development & Strategic HR
Talent Acquisition at MOL Group Attracting talents through LinkedIn & Gamification
and build up the branding case
Vivien Orosz
Head of Capability Development &
Strategic HR
MOL GROUP IS A LEADING INTERNATIONAL, INTEGRATED OIL AND
GAS COMPANY WITH OVER 75 YEARS’ EXPERIENCE
MOL GROUP IS A LEADING INTERNATIONAL, INTEGRATED OIL AND
GAS COMPANY WITH OVER 75 YEARS’ EXPERIENCE
AS AN INDEPENDENT O&G PLAYER, MOL GROUP HAS TO RESPOND TO THE
SHORTAGE OF O&G TALENTS ON THE GLOBAL MARKET IN ORDER TO SAFEGUARD
ITS STRATEGIC TARGETS
Veterans (or Silents)
Generation X
Generation Y Baby boomers
1940 1960 1980 2000
Generation Z
Wyers, Connectors # of students graduationg in O&G
industry related studies
STRAIGHT FROM BABY BOOMERS TO WHYERS – SHORTAGE OF TALENT
THE RENEWED EMPLOYER BRANDING STRATEGY USES THE ‚REAL FACES’
APPROACH AND AIMS TO SHOW MOL GROUP EMPLOYEE SUCCESS STORIES
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HOW MOL GROUP ENGAGES EMPLOYEES TO BE OUR BRAND AMBASSADORS ON LI
EXTENSIVE INTERNAL AND EXTERNAL CAMPAIGN WITH THE SUPPORT OF GROUP COMMUNICATIONS TO:
ENGAGE MOL GROUP EMPLOYEES TO BE BRAND AMBASSADORS OF THE
COMPANY, AND
GAIN MORE FOLLOWERS AND ENGAGE POTENTIAL FUTURE EMPLOYEES
EXTERNALLY
MOL GROUP FOLLOWER
NUMBER INCREASE:
May, 2014 14,500
January, 2015 24,000
October, 2015 48,500
May, 2016 65,500
MOL GROUP TARGETS SECONDARY SCHOOLS TO PROMOTE
NATURAL SCIENCES HENCE ENGAGE STUDENTS AT AN EARLY STAGE
ACCORDINGLY,
MOL GROUP’S SECONDARY
SCHOOL CONCEPT IS
CONSTANTLY REFRESHED
AND CUSTOMIZED FOR
ALL COUNTRIES
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OUTSIDE-IN APPROACH IN HR IS BUILT ON CLEAR COMMUNICATION
TOWARDS EXTERNAL TALENT POOL
WE ACTIVELY PROMOTE OUR VALUE PROPOSITION THROUGHOUT WHOLE RANGE OF OUR TALENT PLATFORMS
Secondary school
programs for supporting
teachers and
motivating students
Programs for
talented students &
partnership with
key universities
Recruitment program
for graduates
in targeted countries
internationally
Talent development
& retention aligned
with the business
need
FRESHHH IS MOL GROUP’S INTERNATIONAL STUDENT COMPETITION SINCE 2007
SINCE THE COMPETITION START IN
2007, MORE THAN 25,000
STUDENTS FROM MORE THAN 70
COUNTRIES PARTICIPATED
EVOLUTION OF THE GAME FOLLOWS THE NEWEST TECHNOLOGICAL ADVANCES
GROWWW IS MOL GROUP’S WIDELY RECOGNIZED RECRUITMENT
PLATFORM THAT BROUGHT 1.770 YOUNG TALENTS SINCE 2007
GROWWW2016 PROGRAM RUNS IN 11
COUNTRIES:
BOSNIA AND HERZEGOVINA, CROATIA, THE
CZECH REPUBLIC, HUNGARY, ITALY,
PAKISTAN, POLAND, ROMANIA, SERBIA,
SLOVAKIA AND SLOVENIA
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GROWWW 2016
UPPP IS OUR NEW EXPLORATION & PRODUCTION DEDICATED
TALENT ACQUISITION PROGRAM
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UPPP 2015
KEY TAKEAWAYS
TO BE SUCCESSFUL IN TALENT ATTRACTION, COMPANIES NEED:
PROACTIVE RESPONSE TO THE GLOBAL MARKET TRENDS & CHALLENGES
(I.E. EARLY ENGAGEMENT OF TALENTS)
ACTIVE PROMOTION OF THE EMPLOYEE VALUE PROPOSITION THROUGHOUT THE WHOLE RANGE OF
THE TALENT PROGRAMS AND CONTINUOUS UPGRADE TO ENSURE THE BRAND ALIGNMENT
(RESPOND TO THE EXPECTATION OF THE TARGETED GENERATION/POPULATION)
STRONG INTERNAL COMMUNICATION
(ENGAGING BRAND AMBASSADORS WITHIN THE COMPANY, ENSURING BRAND ALIGNMENT)
Q&A
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BACK-UP - UPPP 2014