Taking Your Facebook Page to the Next Level, Advanced Facebook Workshop held at KOSBE Office in Kingsport, TN

Engagement Marketing

M. Valentina Escobar-Gonzalez, MBABeyond EngagementBeyond-Engagement.com

@EquineValentina http://beyond-engagement.com


Must See! Social Media Revolution 2015 #Socialnomicshttps://youtu.be/jottDMuLesU


What I do?Beginners: Set up Social Media Platforms

Consultation for Businesses

Do their Social Media

Shh…Confidential Classes (for job security)

Lessons for Individuals forced to do it (i.e. Clubs, Associations, Religious Committees)

Diligent on Following up with Clients



Engagement Marketing Quick Response

Consistent

Extensive Research = Content

Open convo with customers


Facebook 101Have a plan (Who, What, When)

Set up a Business Page, “Like”

Fill in About Section completely

Add pictures or albums

Use Visuals (http://www.picmonkey.com/)

Start adding “likes” of businesses: media, sponsors, HQ, corps to ENGAGE

http://www.picmonkey.com/


Facebook TacticsGraphic Search Results

Add visuals based on results

Tagging others

“Liking” & Commenting Quickly

Reach paid Ads through Power Editor







What is Facebook PowerEditor?Google Chrome only

Facebook.com/PowerEditor

Targeted posts, From Email (Opt in Only) Audiences

“Dark” Posts aka Unpublished Posts – to reach a select few

Budgets start at $5 US



Power Editor


Love Email Marketing – Again!Email List Targetting (opt-in only)

Reminders:

1. Open your Emails

2. Complete an action

1. Empty Cart

2. Answer a Survey

3. Complete an Entry to Contest


Email Marketing – Part TWOUse Excel, Mail Chimp, Even Phone Numbers

Exclude Audiences

Use Look-A-Like Audience


Engagement GoalsLikes

Engagement

Call-to-Action (CTA) Book Now Learn More Contact Us Shop Now Sign Up Download


Get more “Likes”


Mobile – Engagement Example


CTA Example


Power Editor – Location & Employers


Power Editor – Adv. Targeting


Power Editor – Existing vs Dark


PowerEditor – Ad Placement


Facebook Bluetooth® Beacons"Facebook Bluetooth® beacons are free for you

to use and help people see more information about your business whenever they use Facebook during their visit. Sign up to receive more info and request a beacon for your business." - See Link below:

https://www.facebook.com/business/a/facebook-bluetooth-beacons

Photo Credit: WSJ


Surprise & Delight!



More ReadingHow I Manage a Social-Media Platform of More

Than 11 Million Followers Every Day - http://www.entrepreneur.com/article/247191

WHAT ARE FACEBOOK DARK POSTS? - http://www.katielance.com/facebookdarkposts/

The Best Fonts & Colors in the Most Shareable Social Media Images - https://blog.bufferapp.com/how-to-create-shareable-social-media-images

http://www.entrepreneur.com/article/247191

http://www.entrepreneur.com/article/247191

http://www.katielance.com/facebookdarkposts/

http://www.katielance.com/facebookdarkposts/

https://blog.bufferapp.com/how-to-create-shareable-social-media-images




More Reading, Part 2How to use Power Editor to Ignite your

Facebook Marketing -- http://www.businessesgrow.com/2014/06/24/power-editor/

15 Ways to Use Facebook Custom Audiences - http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/

http://www.businessesgrow.com/2014/06/24/power-editor/




http://www.stateofdigital.com/15-ways-to-use-facebook-custom-audiences/





SourcesPhotos from HubSpot on Slides: 19, 26, 28

Slide 11 – Mark Schaefer: businessesgrow.com @MarkWSchaefer


Group Selfie


Let’s Connect!

You can contact me through email: [email protected]

Facebook: https://www.facebook.com/BeyondEngagement

Search: Beyond Engagement - Social Media Solutions

Twitter: https://twitter.com/equinevalentina

LinkedIn: https://www.linkedin.com/in/equinevalentina

Instagram: https://instagram.com/valentinaeg/

https://www.facebook.com/BeyondEngagementSearch



https://www.facebook.com/BeyondEngagement

https://www.facebook.com/BeyondEngagement

https://twitter.com/equinevalentina



https://www.linkedin.com/in/equinevalentina




https://instagram.com/valentinaeg/

Taking Your Facebook Page to the Next Level, Advanced Facebook Workshop held at KOSBE Office in Kingsport, TN

Marketing

equinevalentina http

visuals http

facebook powereditor

engagement goals

mobile engagement example

love email marketing

use excel

power editor existing