Mobyaffiliates.com Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation January 2011
Taking your campaign mobile james coops
May 19, 2015
In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.
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Mobyaffiliates.com
Affiliate Marketing on the Mobile Platform
London Affiliate Conference
Presentation
January 2011
2010 – Mobyaffiliates.com 1
Overview
Affiliate marketing on the mobile
platform
The mobile
opportunity
Key players in
mobile affiliate
marketingTraffic sources
1 2 3
2010 – Mobyaffiliates.com 2
About me
• Run a number of mobile services in
the mobile affiliate space
• Projects with:
– Agencies, operators, media
companies, startups
• Writer and Blogger on mobile
Mobile services
Projects/ Consulting
Writing/ Blogging
2010 – Mobyaffiliates.com 3
Boom time for mobile UK Mobile Internet Usage
+ 1/3 in a year
2010 – Mobyaffiliates.com 4
Big trend of last 6 months – mobile commerce take-off
• $1.5bn in mobile sales
in 2010 – up 150%
year on year
• £1.3m of UK sales via
iphone app in Q4 2010
• 300% increase in
mobile commerce
transactions Dec 2010
2010 – Mobyaffiliates.com 5
So lots of money to be made in mobile affiliate
marketing?
•Yes …
•But … = $$$ ?
2010 – Mobyaffiliates.com 6
New affiliate networks emerging in mobile
New affiliate networks specialising in mobile
2010 – Mobyaffiliates.com 7
Existing affiliate networks moving in
Generalists Specialists
2010 – Mobyaffiliates.com 8
Sources of mobile traffic
Search
Ad Networks
App Stores
Social
Direct Buys
2010 – Mobyaffiliates.com 9
Search – SEO and PPC
2010 – Mobyaffiliates.com 10
Mobile ad networks
Blind Premium Specialist Buy-side Agencies
and Platforms
2010 – Mobyaffiliates.com 11
Effective Targeting makes all the difference
Targeting clicksConversion
RatePayout ($)
Revenue per Click
Handset 725 2% 4.95 0.01
Handset + Network 564 19% 48.15 0.09
2010 – Mobyaffiliates.com 12
Buying Direct
2010 – Mobyaffiliates.com 13
Appstores – not just itunes
2010 – Mobyaffiliates.com 14
Social media – huge mobile traffic generating opportunity
2010 – Mobyaffiliates.com 15
Conclusions
• No recession in mobile – the growth platform of the next
five years
• Plenty of opportunities for affiliates …
• But … need to understand the dynamics of user-
behaviours, technology, marketing on mobile to succeed
2010 – Mobyaffiliates.com 16
Thank you!
mobyaffiliates.com
mjelly.com
twitter.com/mobyaffiliates
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