Taking your Board to the Next Level: Bylaws, Strategic Plans, & Committees
Jan 13, 2015
Taking your Board to the Next Level:
Bylaws, Strategic Plans, & Committees
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Presenters
Facilitator: Ann Fields School Choice & Parental OptionsMiami-Dade County Public Schools
Panelists: Sherry Thompson Giordano Executive Director, ITWomen
Paul-Michael Klein Professor, St. Thomas University
Soley Gonzalez, MBACommunity Relations, (High School Branch,
Internship and Social Media Coordinator),South Florida Educational Federal Union
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The Audience
Please introduce yourselves!!
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Goals
Understand the importance of Board Structure
Realize that – Boards Evolve and that is good
Define Different Stages of Board Maturation
The Key to effective Boards: Bylaws Strategic Planning Committees
Taking your Board to the Next Level . . .
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Miami AOIT Advisory Board – Became a Struggling Board, never elected officers, appointed Chairs, informal committees
Revisited the existing Bylaws and made modifications that would be the basis for a stronger Board
Utilized Robert’s Rules of Order to institute needed processes and procedures
Involved Board members with Bylaws modification Planned to revisit Bylaws every 2-3 years Strategic Planning – critical
o Mission and vision of the Advisory Boardo Committee creation (reporting out)o Goals defined and activities defined to support the Goalso Check progress of committees at each Advisory Board Meeting.o Recruitment event
The next Adaptation – STEM Academy Advisory Board
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Broward NAF Academy –Over the last 3 years, all NAF Academy Boards have been consolidated into one Advisory Boardo Continued retooling:
Broward Board
o Lacked effective infrastructure; lost strength of membership
o Reviewed and modified Bylawso Introduced Strategic Planning processo Created committees
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Miami AOHT Advisory Boardo AOHT Board – celebrating 25 years in the Fall of 2012o Continuing membership of Charter members ( STU, FIU, MIA)
creates sustainabilityo Several manifestations of the bylaws over the years o Strong Committees including the Board Governance Committeeo Utilized Robert’s Rules of Order to institute needed processes and
procedures (revised every two years)o Instituted Policy and Procedures Manualo Strategic Planning – critical
Mission and vision of the Advisory Board Committee creation Goals defined and activities defined to support the Goals Check progress of committees at each Advisory Board Meeting. Target recruitment of board members with specific requirements to become a
member
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Miami AOF Advisory Board Structure of AOF Board Focus on Student Staff Development Committee Importance of Partnershipso Credit Union Branches in High Schoolso Mad City Moneyo Music Stockmarket
Student Industry Conference Internships
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Defining BylawsBylaws: rules adopted by an organization in order to regulate its own affairs and the behavior of its members.
Bylaws can include the following sections:o Name and Purposeo Scope and Manner of Operationo Management and Administration (Board of
Directors/Officers/Duties, Committees, Finances)o Meetingso Nominations and Electionso Amendments o Dissolution
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Strategic Planningo Annual Strategic Planning Retreato Independent Facilitatoro Involvement of Stakeholders:
Business Partners
Post Secondary Educators
School Site Representatives
District Administrators
Others
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Taking your Board to the Next Level
ACADEMY OF HOSPITALITY & TOURISM2011-2012 Goals and Objectives
MARKETING AND COMMUNICATIONS COMMITTEE
GOAL I. Broaden Academy of Hospitality & Tourism national and international brand recognition/image Develop a comprehensive marketing plan to accomplish the following:
o Define the process with webmaster to review, enhance and provide regular maintenance to the website
o Link: www. aoht.org to ALC websiteo develop an e-newslettero define key message including elevator speech o present at industry association meetings o market the winning senior marketing campaign project to students and families embrace social
media & internet communication to promote the academy, and purchase constant-contact account.
Provide a template for press releases to schools Engage in targeted campaign to media including updating the media contact list and marketing
program and events to specific reporters Develop the “We are AOHT” campaign
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GOAL II. Widen the net of visitor industry professionals in teacher and student development through internships, shadowships, industry training, and the annual student conference
Focus on paid internships as a priority Review guidelines for the Adopt-A-School program and add additional partners Plan and implement student marketing campaign & competition Update speakers’ bureau Participate in parents’ nights at Academy schools Produce an annual industry/student conference for 800 students at eight schools. Participate in job shadowship day (students and teachers) Provide industry specific professional development Hold a joint graduation ceremony
Taking your Board to the Next Level
ACADEMY OF HOSPITALITY & TOURISM2011-2012 Goals and Objectives
STUDENT/STAFF PROFESSIONAL DEVELOPMENT
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GOAL III. Increase corporate funding 20% annually over the next five years to become fully funded
Identify underwriting opportunities for all events & approach
foundations Increase Around the World Dinner & Auction participation & profit Expand Business & Champions’ role, brand and numbers Increase the profit for the Champions’ breakfast and South Florida
Tourism Award Luncheon Increase scholarship funding 20% annually over the next five years
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ACADEMY OF HOSPITALITY & TOURISM2011-2012 Goals and Objectives
FUNDRAISING COMMITTEE
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GOAL IV. To maintain a self-sustaining and well-informed
board conforming to Bylaws
Increase membership across hospitality, travel and visitor services
industry sectors
Continue to expand the Policy and Procedure Manual to support the
implementation and execution of the by-laws
Taking your Board to the Next Level
ACADEMY OF HOSPITALITY & TOURISM2011-2012 Goals and Objectives
GOVERNANCE AND MEMBERSHIP COMMITTEE
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Policy & Procedures Manual
Operations Manual: a document that describes in detail the processes and systems that a company/organization uses to provide its services.
The Operations Manual supports and expands the Bylaws: details and defines the Board of Directors and its operation provides similar information for the Committee structure defines the procedures for the services the Board offers. defines the process for establishing an annual budget and maintaining a sound financial
operation.
AOHT Board Governance & Membership Committee continues to work to expand and refine the Operations Manual.
As an example: The duties of the Officers are overviewed in the Bylaws and defined in the Operations Manual. The duties of the other Board Members are defined in the Operations Manual. In addition, committees are defined in the Bylaws with detailed information in the Operations Manual.
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Regional & National AdaptationTri-CountyABLC
What are you doing to take your Board to the next level?
Taking your Board to the Next Level
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What are you taking away from today’s presentation to help move your Board to the
next Level??
Taking your Board to the Next Level
Policy & Procedure
Manual
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Feel Free to Contact us
Ann Fields: [email protected]
Sherry Thompson Giordano: [email protected]
Paul-Michael Klein: [email protected]
Soley Gonzalez, MBA: [email protected]
Taking your Board to the Next Level