Taking Things Forward - Making Connections -
Taking Things Forward- Making Connections -
ABOUT METODAY’S TRENDSWHERE TO START?MOVE TO DELIVEREXAMPLES
About Me
3 sectors1 EP
1 Office
4 Associations
1 Office
3 Sectors
1 Network
1 Office
2 Sectors
1 Person
53 Countries
ME
TODAY’S TRENDS
The Need for ConnectionsWhat’s changed?
• In-house to out-of-house
• Information explosion
• Nimble outflank large
• And now shrinking of budgets
• The rise of fluctuating, short term, networks
What’s changed?
Traditional Digitally enabledFlanker
New business model
What’s changed?
Music ShopsNapster
(P2P)iTunes
What’s changed?
Games Workshop 3D Printing Thingiverse
What’s changed?
NHS Patient.co.uk ??
What’s changed?
Universities Online video
TEDYouTube EDU
iTunes UA global accredition?
The Need for ConnectionsWhat’s changed?
Government Social MediaFixmystreet
Twitter hashtagsAnother way??
The need for better network management
• People in a room = serendipity
• Hope = lack of planning and vision
• Miscommunication = fault of the broker
• Different tasks = need different actors
The need for better network management
What’s the one thing you want out of today’s meeting?I’ll write them down
#mc1611
The current explosions
• Information
• Connectivity
• Technology
WHERE TO START?
Curation is up and coming
• The creator creates
• The curator curates
Stop creating, start curating –> start with the need
Assume that what you need exists (it probably does)
We’re talking a shift from tech dev to social innovationand social curation
The need for better network management
The old way,
The new way,
CreatedAgeing and Later Life Research
Practice and Service
Delivery
Better practice
and service delivery
CuratedResearch
(some from Ageing and Later Life )
Practice and Service Delivery
Better practice and
service delivery
Why, How, What
• Know why you are acting
– vision
• Think how best to achieve this
– strategy
• What is needed
– Tools and mechanisms
Negative Brainstorming gives us theChallenges to be tackled
Better practice
and service delivery
Rising Relative Costs
Over Demand
Patient data
MOVE TO DELIVER
Two models that release creativity
What the models share
• Create the rules of the game around a vision
• Not all actors need to know how it works – it works
• All actors are outside the organisation but agree to play
• Self-selecting processes filter the system
• The FA and Apple are the home of the ecosystem
The cow in the room
• Some see head some see a leg
• The owner knows it’s a cow
• Some see revenue, some see prestige
• The owner knows the big vision and why they want to play
• The owner thinks big but reveals small
From Vision to Engagement
• Think through what you want to achieve• Take out the principles involved• Benchmark off others that
share the same principles• Find the incentives that
mobilise each community and use them• Harness the crowd for ideas• Check for new tech and flankers• KISS – avoid the obvious barriers• Go with the willing not always the ones you want
How to engage
• What are the principles of rising rel. costs?
• Who share the same principles?
• What are the incentives that mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be ignored?
• Who’s willing and able?
Rising Relative Costs
How to engage
• What are the principles of over demand?
• Who share the same principles?
• What are the incentives that mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be ignored?
• Who’s willing and able?
Over Demand
How to engagePatient data
• What are the principles of patient data?
• Who share the same principles?
• What are the incentives that mobilise each community?
• Design your interaction – Any flankers?
• Obvious barriers identified – can they be ignored?
• Who’s willing and able?
Comms is essential
• Communicate the Why not the tools (become your vision)
• Forge interactions by design
• The broker must be multi-lingual (so a new common language is created)
• Use self-selecting marketing
• Decisions taken together, convinced separately