Taking the mountain to the people Ian Warby @CTC_MTB
May 18, 2015
Taking the mountain to the people
Ian Warby@CTC_MTB
What’s our context?
Product
PeopleFunds
What
Where
When
Who
How
The Power of Potential
•Economic Impact (2009)•Expenditure £119m p.a.•3,470 jobs•Gross Value Add (GVA) £68m p.a.
•Potential growth in next 5 years = 35%
Scottish Enterprise Economic Survey Results
• Day & staying cyclists spend
£81.2 + £129.2m in South West
• Current demand 4m - 8m trips per year
• Great potential for growth
Visit Cornwall Economic Survey Results
CYCLINGTransport
Planning
Health
Sport &recreation
Environment
Education
Decongestion
Road Safety
Air quality
Climate change
Accessibility
School Travel
PE/School Sport Sustainable Communities
Growth areas
Countryside
Tourism
Sport
Physical Activity
Public Health
Access to health care
Government Policy Areas & Cycling
Reasons for funding
• Countryside – rural isolation – inclusivity of access – economic development
• Sport – physical inactivity
• Recreation – packaged & managed risk
• Health – obesity and wellbeing
• Climate change – UK holidays
• Social inclusion – transport & health inequality – crime reduction – countryside use
Including:Scottish CyclingForestry Commission ScotlandScottish Natural HeritageNHS ScotlandCTCVisitScotlandEventScotlandCycling ScotlandScottish EnterpriseHighlands & Islands EnterpriseIMBA
Developing Mountain Biking in Scotland Consortium
Including:Forestry Commission Sport EnglandSouth West TourismCTCSouth West Woodland Renaissance British CyclingSouth West Lakes TrustDevon County CouncilActive DevonNational TrustBristol City CouncilIMBA
1SW Development Consortium
Core Project Objectives
• Tourism and Economic development– To increase mountain biking visitor numbers. (DMTBinS set the ambitious target of a 50% over the next 5 years )
• Inshore Activities– Something to do inland that takes advantage of the visitor to the area. Targeting Purists through to Accidentals (1SW)
• Increased participation– To increase participation in mountain biking by 25% over the same period (DMTBinS)
“If you build it they will come”
Headline Project Outputs
1SWCreating hub sites with partnersMapping existing off-road trails Creation of family cycling sites (South West Lakes)Promotion through new media – Website, Twitter etc.
DMTBinSCreating Regional Clusters Creating route maps and local informationDevelopment of guidance aimed at business, clubs and individualsPromotion through new media – Website, Twitter ect
Essentials
Accessible?Local - Urban Well publicised – Keep it simpleRegular - 30 minutes a day?Reached by public transportHired and borrowed bikesProgressiveTraining opportunitiesAt the holiday venue or easily accessibleAccessible by minority groupsPackaged Carbon neutral, sustainable
• Active, all ages, all abilities, fun and engaging
• More money retained in the local/Island economy
• Create Assets for the Community
• Creating engaging communities (Clubs & Groups)
• Promoting Local Communities
• Building local businesses and job creation
• Healthier, wealthier and greener
VisionKeep It Simple
Ian WarbySenior Support Officer – CTC MTB
E-mail: [email protected]: 01483 238335Mobile: 07776 203803
www.ctc.org.uk/mtb
Thank You