TAKING ON TOBACCO: From Campus-Based Initiatives to a Comprehensive Statewide Movement Kimberlee Homer California Youth Advocacy Network (916) 339-3424.

TAKING ON TAKING ON TOBACCO: TOBACCO:

From Campus-Based Initiatives to From Campus-Based Initiatives to a Comprehensive Statewide a Comprehensive Statewide

MovementMovement

Kimberlee HomerKimberlee HomerCalifornia Youth Advocacy NetworkCalifornia Youth Advocacy Network

(916) 339-3424(916) [email protected]@cyanonline.org

California Youth Advocacy California Youth Advocacy NetworkNetwork

College ProjectCollege Project– TrainingsTrainings

Advocacy, Policy, Tobacco Industry targeting, Advocacy, Policy, Tobacco Industry targeting, etc.etc.

– OrganizingOrganizing COUGH (Campuses Organized and United for COUGH (Campuses Organized and United for

Good Health) CampaignGood Health) Campaign– NetworkingNetworking– ResearchResearch– Technical AssistanceTechnical Assistance– College Advocacy GuideCollege Advocacy Guide– Educational PacketEducational Packet

California Youth Advocacy California Youth Advocacy NetworkNetwork 18-24 year old Project18-24 year old Project

– Agency trainingsAgency trainings Bars, apartments, faith communities, community Bars, apartments, faith communities, community

settings, etc.settings, etc.– Statewide ConferenceStatewide Conference– Research Research – Technical AssistanceTechnical Assistance

Youth ProjectYouth Project– Statewide CoalitionStatewide Coalition– TrainingsTrainings– Statewide CampaignsStatewide Campaigns– Technical AssistanceTechnical Assistance

IMAGINE . . . IMAGINE . . . College Campus DemographicsCollege Campus Demographics

Campus size: Campus size: 326 acres326 acres Students: Students: 16,25316,253 Faculty (FT):Faculty (FT): 657657 Faculty (PT):Faculty (PT): 560560 Staff:Staff: 984984 Administration:Administration: 9898

IMAGINE . . . IMAGINE . . . College System StructureCollege System Structure

U.S. Federal & State Laws, Regulations and Statutes

The Regents of the UniversityBylaws

Standing OrdersPolicies

Office of the PresidentPresidential Policies

Delegations of Authority

Office of the Chancellor(campus)

IMAGINE . . .IMAGINE . . . College Campus StructureCollege Campus Structure

Chancellor / Executive Vice ChancellorChancellor / Executive Vice Chancellor– Academic SenateAcademic Senate– Academic FederationAcademic Federation– Staff AssemblyStaff Assembly– Campus CounselCampus Counsel– Associate ChancellorAssociate Chancellor– Executive Vice Chancellor – Campus Community RelationsExecutive Vice Chancellor – Campus Community Relations– Assistant Executive Vice ChancellorAssistant Executive Vice Chancellor

Vice Chancellor – AdministrationVice Chancellor – Administration Vice Chancellor – ResearchVice Chancellor – Research Vice Chancellor – Resource Management & PlanningVice Chancellor – Resource Management & Planning Vice Chancellor – Student AffairsVice Chancellor – Student Affairs Vice Chancellor – University RelationsVice Chancellor – University Relations Dean – Graduate StudiesDean – Graduate Studies

– College DeansCollege Deans– Vice Provost – University outreach, international studies, Vice Provost – University outreach, international studies,

undergraduate studies, academic personnelundergraduate studies, academic personnel

Campus AssessmentCampus Assessment Are there any tobacco-related policies on campus Are there any tobacco-related policies on campus

related to:related to:– Smoking indoors?Smoking indoors?– Smoking outdoors?Smoking outdoors?– Sale of tobacco?Sale of tobacco?– Tobacco-free dorms?Tobacco-free dorms?– Tobacco sponsorship?Tobacco sponsorship?

Does the college receive any tobacco Does the college receive any tobacco advertisement money?advertisement money?

Does the college receive any tobacco money Does the college receive any tobacco money (donations)?(donations)?

Does the college foundation have stock in any Does the college foundation have stock in any tobacco companies?tobacco companies?

IMAGINE . . .IMAGINE . . . College Campus & Tobacco College Campus & Tobacco

Smoke-free indoor Smoke-free indoor airair

No perimeter No perimeter (doorway) policy(doorway) policy

Tobacco is sold in all Tobacco is sold in all campus storescampus stores

80% of student 80% of student housing is smoke-housing is smoke-free (does not free (does not include fraternity, include fraternity, sorority or off sorority or off campus housing)campus housing)– No perimeter policyNo perimeter policy

Limited cessation Limited cessation services offered services offered through Health Centerthrough Health Center

Tobacco Industry Tobacco Industry sponsors school sponsors school RodeoRodeo

Tobacco Industry and Tobacco Industry and subsidiaries recruit at subsidiaries recruit at career faircareer fair

Campus foundation Campus foundation holds stock with 1 of holds stock with 1 of the 3 major tobacco the 3 major tobacco companiescompanies

Campus InitiativesCampus Initiatives Smoke-free perimetersSmoke-free perimeters

– Doorway (15ft., 20ft., etc.)Doorway (15ft., 20ft., etc.)– Entrances, exits, windows, ventilation systemsEntrances, exits, windows, ventilation systems– Handicap entrancesHandicap entrances

Smoke-free outdoor airSmoke-free outdoor air– 100%100%– Designated AreasDesignated Areas

Smoke-free housingSmoke-free housing– On-campus housingOn-campus housing– University housing (off-campus)University housing (off-campus)– PerimetersPerimeters– Fraternities & SororitiesFraternities & Sororities

Campus InitiativesCampus Initiatives Cessation servicesCessation services Restricting tobacco sponsorship / marketingRestricting tobacco sponsorship / marketing

– On-campus eventsOn-campus events– Campus publicationsCampus publications– ClubsClubs– Fraternities & SororitiesFraternities & Sororities– SportsSports– The Arts & Musical productionsThe Arts & Musical productions– Job fairs / Career CentersJob fairs / Career Centers– Bar / club nightsBar / club nights

Eliminating tobacco salesEliminating tobacco sales DivestmentDivestment

– Individual campusIndividual campus– System-wideSystem-wide

PreventionPrevention

Student Survey Student Survey Results Results Campus Tobacco UseCampus Tobacco Use

– 23% students have smoked a cigarette in the last 30 23% students have smoked a cigarette in the last 30 daysdays

– 28% students have used tobacco in the last 30 days 28% students have used tobacco in the last 30 days Campus PolicyCampus Policy

– 41.2% students knew campus policy41.2% students knew campus policy– 3.8% students could state policy3.8% students could state policy– 9.9% students knew how policy was enforced9.9% students knew how policy was enforced

Secondhand SmokeSecondhand Smoke– 68% students report exposure to secondhand smoke68% students report exposure to secondhand smoke– 24% students have asthma or upper respiratory 24% students have asthma or upper respiratory

diseasedisease

Student Survey Student Survey ResultsResults Campus Policy ChangeCampus Policy Change

– 85% students support a 20-ft. building policy85% students support a 20-ft. building policy– 53% students support having designated smoking 53% students support having designated smoking

areasareas– 32% students support a completely smoke-free campus32% students support a completely smoke-free campus– 83% students support smoke-free dorms83% students support smoke-free dorms– 67% students believe tobacco should not be sold on 67% students believe tobacco should not be sold on

campuscampus– 84% students feel campus clubs / athletics / fraternities 84% students feel campus clubs / athletics / fraternities

/ sororities should not accept tobacco money / sororities should not accept tobacco money (sponsorship)(sponsorship)

– 89% students feel the foundation should not own stock 89% students feel the foundation should not own stock in the tobacco industryin the tobacco industry

Faculty / Staff Survey Faculty / Staff Survey Results Results Campus Tobacco UseCampus Tobacco Use

– 14% faculty/staff have smoked a cigarette in the last 14% faculty/staff have smoked a cigarette in the last 30 days30 days

– 15% faculty/staff have used tobacco in the last 30 15% faculty/staff have used tobacco in the last 30 days days

Campus PolicyCampus Policy– 67% faculty/staff knew campus policy67% faculty/staff knew campus policy– 23% faculty/staff could state policy23% faculty/staff could state policy– 11% faculty/staff knew how policy was enforced11% faculty/staff knew how policy was enforced

Secondhand SmokeSecondhand Smoke– 52% faculty/staff report exposure to secondhand 52% faculty/staff report exposure to secondhand

smokesmoke– 18% faculty/staff have asthma or upper respiratory 18% faculty/staff have asthma or upper respiratory

diseasedisease

Faculty / Staff Survey Faculty / Staff Survey ResultsResults Campus Policy ChangeCampus Policy Change

– 79% faculty/staff support a 20-ft. building 79% faculty/staff support a 20-ft. building policypolicy

– 52% faculty/staff support having 52% faculty/staff support having designated smoking areasdesignated smoking areas

– 23% faculty/staff support a completely 23% faculty/staff support a completely smoke-free campussmoke-free campus

– 56% faculty/staff believe tobacco should 56% faculty/staff believe tobacco should not be sold on campusnot be sold on campus

– 63% faculty/staff feel the foundation should 63% faculty/staff feel the foundation should not own stock in the tobacco industrynot own stock in the tobacco industry

Issue / GoalIssue / Goal IssueIssue

– Secondhand Smoke ExposureSecondhand Smoke Exposure GoalGoal

– Adopt a campus policy that prohibits Adopt a campus policy that prohibits smoking within 20-ft. from all smoking within 20-ft. from all university owned property university owned property (possibility of phase-in)(possibility of phase-in)

Campaign Campaign DevelopmentDevelopment Student Involvement Student Involvement

– InternshipsInternships PaidPaid Credit Credit

– VolunteersVolunteers– Coordinating with existing Coordinating with existing

clubs/organizationsclubs/organizations

Campaign Campaign DevelopmentDevelopment Strategic PlanningStrategic Planning

– Review full assessmentReview full assessment IdentifyIdentify

– Decision Makers / TargetsDecision Makers / Targets– Allies / OpponentsAllies / Opponents– Strengths / WeaknessStrengths / Weakness

– Determine the best plan of actionDetermine the best plan of action Students (i.e., tabling, demonstrations, rallies, Students (i.e., tabling, demonstrations, rallies,

petitions, etc.)petitions, etc.) Faculty/Staff (i.e., presentations, petitions, Faculty/Staff (i.e., presentations, petitions,

resolution)resolution) Administration (i.e., presentations)Administration (i.e., presentations)

– Policy DevelopmentPolicy Development– Tactics & TimelinesTactics & Timelines

Developing, Implementing, & Developing, Implementing, & Enforcing Campus PoliciesEnforcing Campus Policies

DevelopingDeveloping– Collect sample policiesCollect sample policies– Include language such as:Include language such as:

Ashcan placementAshcan placement SignageSignage EnforcementEnforcement

ImplementingImplementing– MediaMedia– Education (presentation, posters, flyers, etc.)Education (presentation, posters, flyers, etc.)– Campus materials / websitesCampus materials / websites– New signageNew signage

EnforcementEnforcement– Work with campus police department, EHS, maintenance Work with campus police department, EHS, maintenance – Move ash cansMove ash cans– Positive enforcementPositive enforcement

California CollegesCalifornia Colleges University of California (9)University of California (9) California State University (23)California State University (23) California Community Colleges (108)California Community Colleges (108) Private InstitutionsPrivate Institutions Technical SchoolsTechnical Schools

California College California College CampaignsCampaigns Smoke-free outdoor policiesSmoke-free outdoor policies Prohibit tobacco salesProhibit tobacco sales SponsorshipSponsorship DivestmentDivestment PreventionPrevention EducationEducation Coalition buildingCoalition building

California’s Need to go California’s Need to go StatewideStatewide

Memorandum from California State Memorandum from California State University (CSU) Chancellor’s OfficeUniversity (CSU) Chancellor’s Office– No policy can be adopted on a CSU No policy can be adopted on a CSU

campus that exceeds California State campus that exceeds California State Law (“no smoking within 5 feet of a Law (“no smoking within 5 feet of a building”)building”)

– Misunderstanding of California State Misunderstanding of California State Law and CSU Educational CodesLaw and CSU Educational Codes

– Lack of education on issueLack of education on issue

COUGH’s Mission COUGH’s Mission

A statewide grassroots student led A statewide grassroots student led campaign representing 20 CSU campaign representing 20 CSU

campuses committed to promoting campuses committed to promoting and establishing a safer and healthier and establishing a safer and healthier

educational environment, through educational environment, through tobacco legislation and education.tobacco legislation and education.

Why the need for Why the need for COUGH?COUGH?

June 2001June 2001 – CSU General Counsel Memorandum CSU General Counsel Memorandum

September 2001September 2001 – Mtg. with the General CounselMtg. with the General Counsel– Steering Committee createdSteering Committee created

January 2002January 2002 – Steering Committee workgroups formedSteering Committee workgroups formed

April 2002April 2002 – Student Strategic Planning RetreatStudent Strategic Planning Retreat

COUGH’s GoalsCOUGH’s Goals Short-term: Short-term:

– Minimum 20-ft. policy on all 23 campuses;Minimum 20-ft. policy on all 23 campuses;– Adoption of a phase-in policy to smoke-free Adoption of a phase-in policy to smoke-free

by August 2004 on all 23 campuses;by August 2004 on all 23 campuses;– Prohibit tobacco sales on all 23 campuses.Prohibit tobacco sales on all 23 campuses.

Medium-term:Medium-term:– All CSU campuses 100% smoke-free;All CSU campuses 100% smoke-free;– Social norm change on CSU campuses.Social norm change on CSU campuses.

Long-term:Long-term:– All California colleges 100% smoke-free.All California colleges 100% smoke-free.

Active Campuses in April Active Campuses in April 20022002

BakersfieldBakersfield Channel IslandsChannel Islands

ChicoChico Dominguez HillsDominguez Hills

FresnoFresno FullertonFullerton HaywardHayward HumboldtHumboldt

Long BeachLong Beach Los AngelesLos Angeles

Maritime AcademyMaritime Academy Monterey BayMonterey Bay

NorthridgeNorthridge PomonaPomona

SacramentoSacramento San BernardinoSan Bernardino

San DiegoSan Diego San FranciscoSan Francisco

San JoseSan Jose San Luis ObispoSan Luis Obispo

San MarcosSan Marcos SonomaSonoma

StanislausStanislaus

Active Campuses in November Active Campuses in November 20022002

BakersfieldBakersfield Channel IslandsChannel Islands

ChicoChico Dominguez HillsDominguez Hills

FresnoFresno FullertonFullerton HaywardHayward HumboldtHumboldt

Long BeachLong Beach Los AngelesLos Angeles

Maritime AcademyMaritime Academy Monterey BayMonterey Bay

NorthridgeNorthridge PomonaPomona

SacramentoSacramento San BernardinoSan Bernardino

San DiegoSan Diego San FranciscoSan Francisco

San JoseSan Jose San Luis ObispoSan Luis Obispo

San MarcosSan Marcos SonomaSonoma

StanislausStanislaus

Campaign SuccessCampaign Success Board of TrusteesBoard of Trustees California State Student California State Student

Association (CSSA)Association (CSSA) Cruz Bustamante - DivestmentCruz Bustamante - Divestment MediaMedia CampusesCampuses

CSU Board of TrusteesCSU Board of Trustees

May 15, 2002May 15, 2002– Presentation by students Presentation by students

Introduction to COUGH and policy issueIntroduction to COUGH and policy issue Education on secondhand smoke and other issues Education on secondhand smoke and other issues

surrounding smokingsurrounding smoking Call to Action: asked BOT to give power back to Call to Action: asked BOT to give power back to

presidents and create a minimum 20-ft. policypresidents and create a minimum 20-ft. policy July 17, 2002July 17, 2002

– Presentation by Vice Chancellor of Human Presentation by Vice Chancellor of Human Resources – Title V Resources – Title V

September 18, 2002September 18, 2002– Final Presentation of languageFinal Presentation of language– Adoption of new languageAdoption of new language

California State Student Association California State Student Association (CSSA)(CSSA)

May 15, 2002May 15, 2002– Invited by CSSA Chair to present issue at June 2002 Invited by CSSA Chair to present issue at June 2002

meetingmeeting June 29, 2002June 29, 2002

– Presentation to CSSAPresentation to CSSA– Presentation of Resolution to CSSAPresentation of Resolution to CSSA

July 13, 2002July 13, 2002– Resolution adoptedResolution adopted

September 18, 2002September 18, 2002– CSSA pledges support to the COUGH campaignCSSA pledges support to the COUGH campaign

Fall NewsletterFall Newsletter – Recognizes COUGH as a model grassroots organizing Recognizes COUGH as a model grassroots organizing

campaigncampaign

MediaMedia TVTV

– News briefsNews briefs– Feature storiesFeature stories

RadioRadio– Coverage at BOT meetingCoverage at BOT meeting– Interactive news segmentInteractive news segment– News briefsNews briefs

PrintPrint– Campus papersCampus papers– AP NewswireAP Newswire– LA Times, Fresno Bee, Sacramento Bee, Bakersfield LA Times, Fresno Bee, Sacramento Bee, Bakersfield

Californian, San Jose MercuryCalifornian, San Jose Mercury– Out-of-State coverage: Miami, Colorado, Tobacco Out-of-State coverage: Miami, Colorado, Tobacco

Prevention News Services Prevention News Services

Campus SuccessesCampus Successes Channel IslandsChannel Islands

ChicoChico HumboldtHumboldt

FresnoFresno FullertonFullerton

Long BeachLong Beach PomonaPomona

SacramentoSacramento8 Campuses have either changed policy 8 Campuses have either changed policy

or will change policy by the end of the yearor will change policy by the end of the year

How COUGH works . . .How COUGH works . . . CYANCYAN

– HubHub– OrganizingOrganizing– Material Material

developmentdevelopment– Workgroups Workgroups – TeleconferencesTeleconferences– Financial supportFinancial support

AgenciesAgencies– MaterialsMaterials– Financial supportFinancial support– Staff supportStaff support– TrainingsTrainings

StudentsStudents– Troops of the Troops of the

campaigncampaign

Future of the COUGH Future of the COUGH Campaign …Campaign … Continue advocacy and educational Continue advocacy and educational

efforts on all CSU campuses (including efforts on all CSU campuses (including the 3 campuses with no representation)the 3 campuses with no representation)

Continue to encourage policy and social Continue to encourage policy and social norm change on campusesnorm change on campuses

Closer interaction with the CSSACloser interaction with the CSSA Follow-up with the Board of TrusteesFollow-up with the Board of Trustees Spread to other college systemsSpread to other college systems Use as model campaign nationwide Use as model campaign nationwide