Taking Advantage of the Online Evolution Change in continuing education means finding ways

Taking Advantage of the Online EvolutionTaking Advantage of the Online Evolution

Change in continuing education means finding waysto do more with less. Learn how you can establish aneLearning Center utilizing contracted services andminimal resources.

Stephen Austin GatlinPresident & CEOGatlin Education Serviceswww.gatlineducation.com

Richard Thomas BothelExecutive DirectorContinuing and Distance EducationLamar Universitywww.bothel.com

““It’s easier to invent the It’s easier to invent the future, than predict it.”future, than predict it.”

Alan KayAlan Kay a Xerox Fellow, Chief Scientist of Atari, Apple Fellow, and Disney Fellow. In 2001 he founded a Xerox Fellow, Chief Scientist of Atari, Apple Fellow, and Disney Fellow. In 2001 he founded Viewpoints Research Institute, a non-profit organization dedicated to children and learning. He is currently a Viewpoints Research Institute, a non-profit organization dedicated to children and learning. He is currently a Senior Fellow at HP Labs, an Adjunct Professor of Computer Science at UCLA and a Visiting Professor at Senior Fellow at HP Labs, an Adjunct Professor of Computer Science at UCLA and a Visiting Professor at Kyoto University. He has been elected a Fellow of the American Academy of Arts and Sciences, the National Kyoto University. He has been elected a Fellow of the American Academy of Arts and Sciences, the National Academy of Engineering, the Royal Society of Arts, and the Computer History Museum.Academy of Engineering, the Royal Society of Arts, and the Computer History Museum.

By the end of this session you By the end of this session you will agree that…???will agree that…???

• eLearning provides an outstanding eLearning provides an outstanding opportunity for everyone.opportunity for everyone.

• It is not difficult to overcome the cost It is not difficult to overcome the cost and developmental barriers to and developmental barriers to elearning.elearning.

• You can show everyone how elearning You can show everyone how elearning will make them successful:will make them successful:

BusinessBusinessPersonalPersonal

• Your institution can have an operational Your institution can have an operational eLearning Center in less than 60 days.eLearning Center in less than 60 days.

Initial eLearning Initial eLearning CharacteristicsCharacteristics

• High development costsHigh development costs

• Expensive technology infrastructureExpensive technology infrastructure

• High dropout ratesHigh dropout rates

• People Unwilling to take Web coursesPeople Unwilling to take Web courses

• Overall dissatisfaction with the Overall dissatisfaction with the opportunityopportunity

The Keys to Successful eLearning Adoption, April, 2003, Innovatia.

Dissatisfaction with eLearningDissatisfaction with eLearning

• Non-HumanNon-Human

• Traditional paradigmsTraditional paradigms

• Piecemeal ApproachPiecemeal Approach

• Proprietary SystemsProprietary Systems

E-Learning is notE-Learning is nota panacea…a panacea…

BUT IT IS GREAT !BUT IT IS GREAT !

Dan Bobinski’s Answers for the Workplace: August 16, 2004. http://www.management-issues.com

The future is bright!The future is bright!

No matter what the economy, people No matter what the economy, people will always need to be trained. will always need to be trained. eLearning is not going away.—Will eLearning is not going away.—Will ThalheimerThalheimer

•Current 13% preference for eLearning to build on

•Multi-Billion dollar industry

Thalheimer, W. (2003, 12-2) “Changing e-learning market is par for the course. Mass High Tech: The Journal of New England Technology

HUHUMcDonald’s trains so many people that McDonald’s trains so many people that

it has surpassed the US Army as the it has surpassed the US Army as the nation’s largest training organization.nation’s largest training organization.

Over 3-5 years will reduce training time Over 3-5 years will reduce training time by 40-60% with JIT online learningby 40-60% with JIT online learning

HU offers a “career-route map” for HU offers a “career-route map” for employeesemployees

http://www.fortune.com

Impact TrendsImpact Trends

• The Internet continues to grow…in The Internet continues to grow…in three years 147.4 to 345.6 millionthree years 147.4 to 345.6 million

• Expansion of lifelong learningExpansion of lifelong learning– 21% growth in self-help books21% growth in self-help books– 87% go online to pursue 87% go online to pursue

hobby/interesthobby/interest

• Corporate training continues to Corporate training continues to grow…2003 $15 billion outsourcedgrow…2003 $15 billion outsourced

Facts, Figures and Forces Behind eLearning—August 2000--Learnframe

Emergence of New Emergence of New EconomyEconomy

Old EconomyOld EconomySkillsSkills

Labor vs ManagementLabor vs Management

Business vs. EnvironmentBusiness vs. Environment

SecuritySecurity

MonopoliesMonopolies

Job PreservationJob Preservation

WagesWages

Plant, EquipmentPlant, Equipment

NationalNational

Status QuoStatus Quo

StandardizationStandardization

Top-DownTop-Down

HierarchicalHierarchical

RegulationRegulation

Zero SumZero Sum

SuesSues

Standing StillStanding Still

New EconomyNew EconomyLifelong LearningLifelong Learning

TeamsTeams

Encourage GrowthEncourage Growth

Risk TakingRisk Taking

CompetitionCompetition

Job CreationJob Creation

Ownership, OptionsOwnership, Options

Intellectual PropertyIntellectual Property

GlobalGlobal

Speed, ChangeSpeed, Change

Custom, ChoiceCustom, Choice

DistributedDistributed

NetworkedNetworked

Public/Private PartnershipsPublic/Private Partnerships

Win-WinWin-Win

InvestsInvests

Moving AheadMoving Ahead

The Book of Knowledge—Investing in the Growing Education and Training Industry, Merrill Lynch/1999-2000

eLearning SolutionseLearning Solutions

• Open ArchitectureOpen Architecture

• PersonalizationPersonalization

• Universal StandardsUniversal Standards

• Paradigm Shift-Paradigm Shift- Learning comes to Learning comes to youyou

• Move to Lower CostMove to Lower CostPeg Maddocks, “Strategies of the future: E-Learning & E-Communications,” Cisco Systems, 2001

CostCost

How do you find low cost How do you find low cost elearning solutions?elearning solutions?

The Cost of Instructor-Led The Cost of Instructor-Led LearningLearningBased on 800 StudentsBased on 800 Students

Design and DevelopmentDesign and Development $59, 560 $59, 560

DeliveryDelivery $1,026,920$1,026,920

Admin/MaintAdmin/Maint $5,168 $5,168

Total CostTotal Cost $1,091,648$1,091,648

Kevin Kruse, “Measuring the Cost of eLearning,” www.e-learning.com, retrieved 9-2005

The Cost of eLearningThe Cost of eLearningBased on 800 StudentsBased on 800 Students

Design and DevelopmentDesign and Development $350,000$350,000

DeliveryDelivery $134,400$134,400

Admin and MaintAdmin and Maint $16,000 $16,000

Total CostTotal Cost $500,600$500,600

Kevin Kruse, “Measuring the Cost of eLearning,” www.e-learning.com, retrieved 9-2005

Times are ChangingTimes are Changing

Training managers are used to spending in Training managers are used to spending in relatively small amounts. eLearning tends relatively small amounts. eLearning tends to be front-loaded with the savings down to be front-loaded with the savings down the line. Sums are greater…and so are the the line. Sums are greater…and so are the benefits…but so are the risks.benefits…but so are the risks.

The professional in training has to deal with The professional in training has to deal with multiple stakeholders beyond the learner…multiple stakeholders beyond the learner…including IT, finance, and purchasing.including IT, finance, and purchasing.

The The Answer ?Answer ?

OutsourcingOutsourcing

• The hierarchical structure of an The hierarchical structure of an organization is a relic of the past with the organization is a relic of the past with the ascendance of teams and “business ascendance of teams and “business ecosystems.”ecosystems.”

• Companies are developing a web of Companies are developing a web of suppliers, customers and outsourcing suppliers, customers and outsourcing partners that can provide specific expertise partners that can provide specific expertise when needed.when needed.

• 90% of multinational firms outsource some 90% of multinational firms outsource some thingsthingsThe Book of Knowledge—Investing in the Growing Education and Training Industry, Merrill Lynch/1999-2000

Lesson from the PastLesson from the Past

You do not have to own it all.You do not have to own it all.

Total control of instructors and course Total control of instructors and course development does not insure development does not insure

success.success.

You are empowered!You are empowered!

• Outsourcing also means that you Outsourcing also means that you are not bound by the limitations are not bound by the limitations of your current faculty and of your current faculty and technology infrastructure.technology infrastructure.

• You can focus on assessing the You can focus on assessing the needs of your potential students needs of your potential students and showing how elearning can and showing how elearning can bring them success.bring them success.

Implementation StrategiesImplementation Strategies

eLearning must be driven by the eLearning must be driven by the specific needs of your target specific needs of your target populationpopulation

–Community needs assessmentCommunity needs assessment

–Corporate/Organizational Corporate/Organizational UniversityUniversity

Move cost analysis from Move cost analysis from ROI(Return on Investment to ROI(Return on Investment to ROV(Return on Value)ROV(Return on Value)

Move cost analysis from strictly ROI(Return Move cost analysis from strictly ROI(Return on Investment to ROV(Return on Value)on Investment to ROV(Return on Value)

ROV shifts focus from ROI to a more ROV shifts focus from ROI to a more complete analysis. It broadens the complete analysis. It broadens the analysis of ROI to include both the analysis of ROI to include both the financial costs and hard returns, and also financial costs and hard returns, and also the intangible benefits such as having a the intangible benefits such as having a scalable business, more competent scalable business, more competent employees, less absenteeism, better employees, less absenteeism, better employee retention and more satisfied employee retention and more satisfied customers.customers.

If you want it, measure it. If you can’t If you want it, measure it. If you can’t measure it, forget it.measure it, forget it.

--Peter Drucker--Peter Drucker

Purpose of eLearningPurpose of eLearning

• The purpose of elearning is to The purpose of elearning is to drive business results, not simply drive business results, not simply reduce the costs of trainingreduce the costs of training

• If you can’t identify the business If you can’t identify the business goal of an elearning program, goal of an elearning program, why do it? why do it?

eLearning QuestionseLearning Questions

• What is the business need?What is the business need?• How might learning be involved?How might learning be involved?• What are the learning success What are the learning success

measurements?measurements?• What is the timeframe for learning?What is the timeframe for learning?• What is the timeframe for outcomes?What is the timeframe for outcomes?• Do all stakeholders buy into the Do all stakeholders buy into the

process?process?

eLearning CycleeLearning Cycle

Partnering with Stakeholders

SelectPartner(s)Vendors

DataCollection

IdentifyingOrganizational/Personal

Needs

DevelopLearning

Solutions/Outcomes

AnalyzeReturns

ReportReviewResults

Open yourOpen your eLearning Center! eLearning Center!

What is your next step ?What is your next step ?

eLearning Vendor ListeLearning Vendor ListSample ListSample List

• Courses Courses • Activia - Activia's Assertiveness at Work course has been designed to give delegates the appropriate tools to assert themselves in a wide range of situations at Activia - Activia's Assertiveness at Work course has been designed to give delegates the appropriate tools to assert themselves in a wide range of situations at

work. work. • Activica Development Center - E-learning development company specializing in Flash ActionScript course development using XML integration and SCORM Activica Development Center - E-learning development company specializing in Flash ActionScript course development using XML integration and SCORM

compliant coding. Headquarters are located in Argentina, where production takes place for our client projects in the US and Europe. compliant coding. Headquarters are located in Argentina, where production takes place for our client projects in the US and Europe. • Aveta Business Solutions - Six Sigma Online courses encourage employees to use a self-paced approach to evaluate and implement improvements. Aveta Business Solutions - Six Sigma Online courses encourage employees to use a self-paced approach to evaluate and implement improvements. • Best Training - provides a comprehensive range of industry proven UK-based Microsoft courses and training services, including competively priced instructor-led Best Training - provides a comprehensive range of industry proven UK-based Microsoft courses and training services, including competively priced instructor-led

public scheduled courses--on-site and tailored training in London and UK wide. public scheduled courses--on-site and tailored training in London and UK wide. • CuteSolutions - provides a comprehensive range of e-learning courses on personal development. CuteSolutions - provides a comprehensive range of e-learning courses on personal development. • DigitalThink - Courses on Computer Science topics including C, C++, Java, Perl and most Adobe Products. DigitalThink - Courses on Computer Science topics including C, C++, Java, Perl and most Adobe Products. • Edge Interactive - Vendor of training courses in a multitude of different languages that can be delivered through traditional instruction, the internet or your Edge Interactive - Vendor of training courses in a multitude of different languages that can be delivered through traditional instruction, the internet or your

corporate network or intranet.corporate network or intranet.• ElementK (The former Ziff Davis University) - Courses on a variety of computer related topics including programming, web site development, databases, graphic ElementK (The former Ziff Davis University) - Courses on a variety of computer related topics including programming, web site development, databases, graphic

design and networking. design and networking. • Enterprise Training Solutions - Vendor of e-Learning solutions for government, business, and education institutions. Easily delivered, cost-effective, self-directed Enterprise Training Solutions - Vendor of e-Learning solutions for government, business, and education institutions. Easily delivered, cost-effective, self-directed

courses are accessed on demand over the Internet, on CD-Rom or on your organizations Intranet.courses are accessed on demand over the Internet, on CD-Rom or on your organizations Intranet.• ESHconnect - offers interactive, highly customizable online courses, covering occupational safety & health training, ergonomics, and other business-critical topics, ESHconnect - offers interactive, highly customizable online courses, covering occupational safety & health training, ergonomics, and other business-critical topics,

and provides a complete range of services, from development of training plans and customization of web-based training courses, to implementation support and and provides a complete range of services, from development of training plans and customization of web-based training courses, to implementation support and 24-hour customer service (for both technical and training questions).24-hour customer service (for both technical and training questions).

• ETCAI Products - Educational Software for Electricity and Electronics. Educational software for teaching electricity and electronics. Functional training software can ETCAI Products - Educational Software for Electricity and Electronics. Educational software for teaching electricity and electronics. Functional training software can be downloaded. A free trial CD is available for electronics teachers.be downloaded. A free trial CD is available for electronics teachers.. .

• InfoSource - provides the How To Master line of training, assessment, content authoring, and learning management products, all designed to help individuals InfoSource - provides the How To Master line of training, assessment, content authoring, and learning management products, all designed to help individuals develop PC software skills and prepare for industry certifications, including IC³, Microsoft Office Specialist, A+, MCSE, and CCNA. develop PC software skills and prepare for industry certifications, including IC³, Microsoft Office Specialist, A+, MCSE, and CCNA.

• Institution of Chemical Engineers (IChemE) - provides online courses in both engineering skills and management courses (courtsey of KnowledgePool)Institution of Chemical Engineers (IChemE) - provides online courses in both engineering skills and management courses (courtsey of KnowledgePool)• Greenlight Training - offers a wide range of IT training courses at centres throughout the UK or onsite.Greenlight Training - offers a wide range of IT training courses at centres throughout the UK or onsite.• Kesdee Inc - specializes in developing interactive e-Learning programs for the global finance community. Kesdee embodies the themes of Knowledge Economy, Kesdee Inc - specializes in developing interactive e-Learning programs for the global finance community. Kesdee embodies the themes of Knowledge Economy,

Skills Development & E-Learning Excellence. Presently, KESDEE's product suite consists of 40 products with 500 courses spanning about 1500 hours of e-Learning. Skills Development & E-Learning Excellence. Presently, KESDEE's product suite consists of 40 products with 500 courses spanning about 1500 hours of e-Learning. • Leo Media - specializes in the design, development and marketing of training products and services. Leo Media - specializes in the design, development and marketing of training products and services. • LearningOracle.Net - offers training courses helping users learn all they need to know about Oracle software. LearningOracle.Net - offers training courses helping users learn all they need to know about Oracle software. • LiveFire Labs - offers online training on advanced computer topics, such as UNIX and Linux, with hands-on lab exercises on real servers. Courses developed by LiveFire Labs - offers online training on advanced computer topics, such as UNIX and Linux, with hands-on lab exercises on real servers. Courses developed by

experienced technology professionals. Review our sample online course.font>experienced technology professionals. Review our sample online course.font>• McGraw Hill Lifetime Learning - Offers Business Skills, Executive Development, Industrial and Safety Skills, Human Resources and Personal Effectiveness courses McGraw Hill Lifetime Learning - Offers Business Skills, Executive Development, Industrial and Safety Skills, Human Resources and Personal Effectiveness courses

and Internet topics. and Internet topics. • Puresafety.com - Offers online environmental health and safety training. Puresafety.com - Offers online environmental health and safety training. • Sandline Learning -- Sandline's catalog offers a full range of Computer Training Courses on video and CD-rom.Sandline Learning -- Sandline's catalog offers a full range of Computer Training Courses on video and CD-rom.

A complete listing of vendors is available at the Training Place: http://www.trainingplace.com/source.vendors.html

And here is how it is done…And here is how it is done…