This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
Telkom Disruptive Recruitment
We live in a country with limited economic growth, massive unemployment & a prevailing culture of apathy trying to recruit for a business transforming from stodgy, bloated parastatal to lean, agile & startupesque.
THE REALITY
We’re trying to recruit graduates we struggle to reach, to do jobs we don’t even have titles for, in a future that is very uncertain.
Telkom Disruptive Recruitment
OUR TASK
1 Reach, attract and engage high-performance, qualified, ambitious young candidates
2 Position Telkom as an innovative employer of choice and sell the Telkom EVP
Telkom Disruptive Recruitment
Bright Young Minds The socio-transformative effect of disruptive recruitment.
THE IDEA
Telkom Disruptive Recruitment
MEDIA
LINKEDIN SEARCH
3.15% click through rate 7.6% peak click through rate
Telkom Disruptive Recruitment
CONTEXTUAL PARTNERSHIPS
INTERACTIVE BANNER ON STUDENT VILLAGE WEBSITE FACEBOOK & TWITTER PARTNERSHIP
Telkom Disruptive Recruitment
EMAILERS
20% Click through
rate from opens
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A gamified digital challenge targeting millennials across a variety of digital media.
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Selected to go to next round
20 Selected to undergo a 3 day grilling
16 Selected to meet Telkom Exco
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