Takin’ Care of Business

Takin’ Care of BusinessTakin’ Care of Business

Emma DuncanEmma [email protected]@bramlib.on.ca

Brampton LibraryBrampton Library

OverviewOverview

IntroductionIntroduction 5 P’s of Marketing5 P’s of Marketing

PlanPlan ProductProduct PricePrice PlacePlace Promotion Promotion

Q&AQ&A

IntroductionIntroduction

Brampton Library’s Strategic Brampton Library’s Strategic Plan “Connecting Community”Plan “Connecting Community” The Public Library will contribute to The Public Library will contribute to

Brampton's prosperity by working with Brampton's prosperity by working with all sectors of our diverse and growing all sectors of our diverse and growing community to anticipate and respond to community to anticipate and respond to informational, educational, cultural and informational, educational, cultural and recreational needs.”recreational needs.”

Brampton Business communityBrampton Business community

Source: Source: www.quickmba.comwww.quickmba.com/marketing/mix/marketing/mix

5 P’s of Marketing5 P’s of Marketing

PlanPlan Acquire support of library managementAcquire support of library management Know your business communityKnow your business community

Number of businessesNumber of businesses Average size of businessesAverage size of businesses Major industriesMajor industries Key business organizationsKey business organizations

Assess your existing collectionsAssess your existing collections Assess your existing servicesAssess your existing services Are your staff ready?Are your staff ready?

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Product (and services) Product (and services) Knowledgeable staffKnowledgeable staff Business programsBusiness programs Print collectionsPrint collections Library CatalogueLibrary Catalogue Electronic collectionsElectronic collections

Databases Databases E-booksE-books Web site linksWeb site links Virtual reference serviceVirtual reference service Online Business Book clubOnline Business Book club

Job search assistanceJob search assistance Room rentalsRoom rentals Library cardsLibrary cards

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PricePrice FREE!FREE! Extended hours (evenings & Extended hours (evenings &

weekends) weekends) 24/7 Access online24/7 Access online

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PlacePlace Library Library InternetInternet Out in the communityOut in the community

5 P’s of Marketing5 P’s of Marketing

Build it and they will come…Build it and they will come…

NO!!!!NO!!!!

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PromotionPromotion Library newsletterLibrary newsletter Business brochureBusiness brochure E-NewsletterE-Newsletter Small Business Month (October) Small Business Month (October) Host networking eventsHost networking events Write articles for local business Write articles for local business

publicationspublications Serve on committee at Chamber of Serve on committee at Chamber of

CommerceCommerce

Network! Network! Network!Network! Network! Network!

Thank You! Thank You!

Questions? Questions?