Take Advantage of Local SEO - 7-Steps presentation

Take Advantage ofLocal SEO

of all search strings include some geographic component20% or more of all local searches are done on mobile50%

Start with a strong, responsive website that’s already been optimized for search

Step 1

Make it easy for search engines and searchers to understand where you are

Step 2

Use local neighbourhood names and landmarks in content writing, especially H1s, H2s, and alt text for photos

Make sure that your critical contact information like name, address, phone, hours and directions, is prominent and easy

to find on both desktop and mobile views.

Keep your Name, Address, Phone (NAP) consistent with what’s listed in Canada Post

for all citations

Get on Google My BusinessStep 3

Optimize your Google My Business page

Optimize your Google My Business page

Optimize your Google My Business page

Optimize your Google My Business page

• Use local business Schema markup Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.Documentation: https://developers.google.com/search/docs/guides/

<div itemscope itemtype="http://schema.org/LocalBusiness"> <h1><span itemprop=“name">Pasquales</span></h1> <span itemprop=“description”>Romantic, white-tablecloth restaurant with traditional Italian fare, patio seating and many wines.</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop=“streetAddress">6806 Macleod Trail SW</span> <span itemprop="addressLocality">Calgary</span>, <span itemprop="addressRegion">AB</span> </div> Phone: <span itemprop=“telephone”>403-252-0553</span> </div>

<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "LocalBusiness", "address": { "@type": "PostalAddress", "addressLocality": "Calgary", "addressRegion": "AB", "streetAddress": "6806 Macleod Trail SW" }, "description":"Romantic, white-tablecloth restaurant with traditional Italian fare, patio seating and many wines.", "name": "Pasquales", "telephone": “403-252-0553" } </script> jsonmicrodata

Write A New Blog Post

Blog about local events that are topically relevant to your business

Step 4

The Calgary Stampede Will Have An Italian Food Truck For The First Time.

Expand your digital footprint by adding - and using - relevant social media platforms regularly

Step 5

Social media plays a large role in findability because users tend to post about what’s

in their daily life and neighbourhood

Encourage online reviewsStep 6

Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google.

Develop local media contactsStep 7

When bloggers and editors say good things about your business,it’s an independent endorsement that influences buyers. It enhances your online reputation. And can generate links back to your website

that work to improve your search engine rankings.

What does it mean for your website?

Mobile First

Make important information easily accessible

of smartphone users will visit a business or store within a day50%

Hyperlocal targeting lets you reach people based on their location.

This is an excellent way for brands to capitalize on “near me” searches and “I-want-to-go” micro-moments.

• Design and optimize your site for speed and mobile-friendliness (size images appropriately, don’t use Flash, make buttons large enough to touch easily)

• Optimize images and text content for mobile to fit the small screen well (maximum 480px wide for images)

• Optimize mobile content and mobile pages to convert (phone number, contact information up high)

Blog: Loving Local Directories Again http://kyak.mobi/2r8zk4T

5 Tips To Get More Online Customer Reviews http://kyak.mobi/2qDA8es

6 Simple Ways To Get Customers To Review Your Business Online http://kyak.mobi/2sjMoC6

5 reasons why websites still matter to local search in 2017 http://kyak.mobi/2rSbxaw

Helpful Links

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