Taj by Ravi Verma

8/8/2019 Taj by Ravi Verma

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INDIAN HOTEL COMPANY LIMITED

BY:

Ravi Verma (9093)

PGDM 2nd



Founder of the Tata Group, Mr. Jamsetji N. Tata

Asia's largest and f inest hotel company Taj, the symbol of Indian hospitality, completed

its centenary year in 2003.

Taj Hotels Resort and Palaces comprises more

than 60 hotels in 45 locations across India withan additional 15 international hotels.



BRANDING & DISTRIBUTION

MANAGEMENT CONTRACT

ASSET OWNING



IHCL is leveraging its brand and track record to

get more franchises and management contracts.

This provides steady source of income withoutasset intensity and partially protecting from

market conditions.

IHCL has acquired brand franchises and

management contacts for hotels The company has obtained a management

contract to operate a luxury resort in Mauritius.



The Company plans to f irst create brand

awareness in the market and leverage its

International brand image to attract tourist indomestic market



1. Ritz- Carlton, Boston

November 2006, US$170 million

Renamed as Taj Boston 2. Campton Place, San Francisco

April 30 2007, US$58 million

Ta j Hotel Resorts and Places3. Woolloomooloo Bay, Sydney

2005

Renamed as Blue



CRM strategy : Tata Global Standard program



Global footprints

1. Palm Island

2. Jumeirah in Dubai3. Langkawi in Malaysia

4. The Pierre on New Yorks Fif th Avenue



Marketing Alliance :

i. Shilla Hotels and Resorts, Korea

ii. Raff les Hotels and Resorts, Dubaiiii. Silver Sea Cruises

Aff iliates

i. Citibank

ii. American Express



Taj formed a 25.5:74.5 joint venture with GVK

hotel group

Taj GVK Hotels and Resorts Limited



Selling of Surplus land worth Rs 1 billion

Sold of Taj Ban jara, Hyderabad

Joint Venture with GVK Increased 17% share to 74% in Hyderabad

The Falaknuma Place : 99 years lease open

for 3 year.

Shif ting towards an Asset Light model

focused on hospitality vs. real estate driven.



Capability refers to Competitive Capabilities and encompasses Technological & Functional capabilitiesof the organization

Core Competency refers to any well-performed internal activity mainly responsible for companyscompetitiveness and profitability

Taj hotel reinterprets the tradition of hospitality in arefreshingly modern way to create unique experiencesand lifelong memories





Taj Exotica is a resort and spa brand found in

the most exotic and relaxing locales of the

world. They provides privacy and intimacy

They are def ined by a sensibility of intimate

design and by their varied and eclectic

culinary experiences, impeccable service and

authentic Indian Spa sanctuaries.



Additionally, it operates the Indian Institute

of Hotel Management, Aurangabad since 1993. The institute offers a three-year

diploma, designed with the help of international f aculty and has aff iliations with

several American and European programmes.



Distinctive competency is a competitively

valuable activity a company performs better

than its rivals



Economy hotels is IHCLs revolutionary

concept in hospitality for the value segment.

Intelligently designed f acilities, consistency and affordability are hallmarks of this brand

targeted at travelers who value simplicity and

self -service.



A luxury private jet operation with state-of -

the-art Falcon 2000 aircraf ts designed by

Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used

by guests in Mumbai and Kochi, in Kerala.



Situated in South Mumbai, just minutes away from the city's art, f ashion,

shopping and business districts. The beautifully designed residences have inviting

lounge spaces comfortable bedrooms, amenities like the home theatre system with surround sound, plasma TVs and Wi-Fi connectivity, as also a fully

equipped modular kitchen, spacious storage areas, and more. Guests can unwind or recharge at the spa, gym, or

swimming pool, within the hotel premises or take apeaceful walk along the splendid landscaped areas.



Are wildlife lodges that allow travelers to

experience the unparalleled beauty of the

Indian jungle amidst luxurious surroundings.

They offer Indias f irst and only wildlife luxury lodge circuit. Taj Saf aris provide guests with

the ultimate, interpretive, wild life experience

based on a proven sustainable ecotourismmodel.



Upscale/mid-market full service hotels and

resorts is a pan-India network of hotels and

resorts that offers business and leisure travelers a hotel designed, keeping the

modern nomad in mind. At the Gateway

Hotel, we believe in keeping things simple.

This is why, our hotels are divided into 7

simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore.



Terror attack :26/11

leading to fear and lost of trust

Competitors :Leela group : medical tourism

ITC group : Heritage tourism

Hyatt seems to be the only competitor



Taj by Ravi Verma

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