Taiex workshop: Urban Tourism

URBAN TOURISM  

A Curse or A Blessing?

DRS. Angelique Lombarts Associate Professor City Marketing & Leisure Management – INHolland University of Applied Sciences

TAIEX Workshop

Belgrade - April, 28, 2009

Cities, important, again…?

Mobility

Cities that benefited

Cities that did not

Cities struggling to do Loren Begs Residents to Help Clean Up Naples Um, note to self: when traveling abroad, skip Naples. Did anyone else know that in Naples garbage collectors have stopped picking up the trash because dumps are full and residents have protested against new ones?

Competition at all levels

HARDWARE

SOFTWAREMINDWARE

Hardware: tangible factors

Specialisation/diversity (Lynch/Jacobs)

• Situation / public space / accessibility

• Smart cities - a lot to offer

Software: quality of living

Sociological factors (Putnam/Florida)

• Social capital: trust & networks

• Cultural capital: knowledge & highly

skilled /educated people

Mindware: image / reputation / DNA

How do we know / perceive the city (Anhold)

• Images of a city have consequences

• How do we get them: own

experience, stories, Television,You-

tube, trade fairs etc.

j j

SHOPPING

BARS

THEATER

RESTAURANTS

EVENTS

Hotels & Conference Centers

jinternet

GAMES

j j

SPORT

WELLNESS & SPIRITUALITY

NATURE

Nature & Culture

j j Knowledge Institutes

Laboratoria

j jDiversity

IDENTITY OR

IMAGE 

Symbols Rituals

Logo’s

&

Icons

j jORGWARE

Organising Capacity (Van den Berg & Braun):

• presence of a formal organisation;

• the existence of strategic networks;

• the creation and maintenance of support;

• leadership;

• vision and strategy.

Development of Urban Tourism & Leisure as

part of Urban Management

AND

Integrated with Regional Policies

Inhabitants

PublicSector

PrivateSector

network

STAKEHOLDERS

media

Urban Leisure & Tourism Development policies:

• Zararism

• McDisneyfication

• Venetian Flight

• Cancunism

Pitfalls:

Angelique Lombarts

[email protected]@aloaconsultancy.nl

THANK YOU