Taglines that were most influential A list of 48 taglines or slogans used by brands and organizations By Nikhil Narayan
Taglines that were most
influential
A list of 48 taglines or slogans used
by brands and organizations
By Nikhil Narayan
Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers.
Inspiration for this famous NIKE slogan was the last words "let’s do it", spoken by Gary Gilmore before he was executed !!!!
Be STUPID by DIESEL
Nothing comes between me and my Calvins
Brooke Shields the model was 14 year old when she acted in this controversial ad (1980)The TV ad included her saying the famous tagline, "You want to know what comes between me and my Calvins? Nothing.
The tagline evolved into an everyday phrase which is used for questioning the substance of an idea, event, or product.!!
Where’s the beef by Wendy’s
Apple’s ‘Think different’ slogan was supposed to be a play
on IBM’s ‘Think’ slogan
We Try Harder campaign by Avis car rental services
1. Campaign started in 1963 when Avis was second to rental car
leader Hertz
2. The “We try harder.” campaign significantly catapulted Avis’
business. The ad campaign was brilliant. The employees
proudly wore their “We try harder.” buttons.
3. By 1964, Avis car rentals had jumped 28%.
4. Interestingly in 2011, Avis has returned to their “Vision in
Action” roots with a new campaign: “Treat People Like
People.”
As a part of their rebranding and ‘healthy’ positioning KFC has now ditched the 50 year old slogan – It’s finger lickin’ good! New slogan is ‘so good’
Betcha can’t eat just one.By Frito Lays in 1981
Think outside the bun
The tagline is meant to remind us that fast food doesn’t end with hamburgers.
THEY’RE GR-R-REAT
Kellogg's Frosted Flakes is a breakfast cereal introduced by the Kellogg CompanyThey’re Gr-r-reat was used as the tagline
In 2003, Kellogg's launched Tony'sCinnamon Krunchers. The slogan was "They're Gr-r-reat 'Till They're Gone." This cereal was discontinued by Kellogg's in 2007 due to poor sales.
“Beanz Meanz Heinz”
Originally penned in a london
pub in 1967
However, it was dropped in the
1990s amid concern that it drew
attention away from other heinz
products.
In 2009 the slogan was
resurrected
In the 80s, AT&T urged people—
metaphorically—to ‘reach out and touch someone’ with their telephone service.If the same tagline is used today, it could altogether craft a different implication
The Uncola by7up
‘This Bud’s for you’ by Budweiser in 1970s
‘King of beers’ by Budweiser in 1950s
The Budweiser from Budějovice has
been called "The Beer of Kings" since
the 16th century. Adolphus Busch
changed this slogan to "The King of the
Beers
Come alive! You’re in the Pepsi generation
Tastes great! Less fillingBy miller liteWas ranked by advertising age magazine as the 8th-best advertising campaign in history
Australian for Beer
Foster's lager, as we know, is an Australian brand; it is not an Australian beer. It is brewed in different countries
Good to the last drop
Priceless + For Everything else there’s
mastercard by MASTERCARD
This became a viral campaign when people started uploading their own ‘priceless moments’,
What happens in here stays in here was a campaign done by Las Vegas Convention and Visitors Authority after the Only in Vegas campaign - as a measure to promote Las Vegas tourism
I Love New York is both a logo and a song that are the basis of
an advertising campaign and have been used since the mid-1970s to promote tourism in New York City, and later to promote New York State as well.
In 2000, Advertising Age magazine named "A Diamond Is Forever" the best advertising slogan of the twentieth century.
One of the most successful marketing executions of the "Diamonds Are Forever" DeBeers' advertising campaign was a James Bond film, which, in fact, had the same name as the advertising campaign - "Diamonds Are Forever"
In 2006, a rumor started that BMW was dropping the ‘Ultimate Driving Machine’ tag line and was to be represented by the new tag line, “A Company of Ideas”.
For the VOLKSWAGEN beetleCreated by Julian Koenig at the DDB agency in the 1950s
THINK SMALL
Ranked as the best advertising campaign of the twentieth century by ad age
Like a rock by Chevy trucks (1990)
Quality is job one
By Ford in 1979
‘ catch our smile’ By Pacific Southwest Airlines
PSA was also known by its slogan "The World's Friendliest Airline" and for the iconic smile painted on the nose of its airplanes
‘Intel Inside’ logo
One of the best “ingredient” campaign ever seen
L’OREAL in 1967 started the slogan Because
I’m worth it then changed it in mid 2000s to
Because you are worth it and then in to
Because we’re worth it
Federal Express: When it absolutely, positively has to be there overnightdeveloped by Ally & Gargano in 1982
Us Tareyton smokers would rather fight than switch
This slogan was notable in that it was the final slogan used for the Tareyton brand.
You’ve come a long way, baby.
Virginia Slims is brand of cigarette manufactured by Altria Group. The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby."
1996 HBO launched an innovative $60 million television
advertising campaign saying ‘It’s not TV. It’s HBO’ in an effort to draw attention to itself and to strengthen its brand recognition.
The campaign is recognized as one of the best done by a broadcasting channel.
You’re in good hands by Allstate Insurance
Tagline is continued from 1956
Melts in your mouth, not in your hands
M&M is a candy coated chocalate brand belonging to Mars
Mars Inc hired Ted Bates & Co., an advertising firm based out of Chicago, to market the brand and hence, in 1954, came a sprightly campaign, “Melts in your Mouth, not in your Hands”.
The campaign also introduced cartoon characters representing M&Ms, namely Mr. Plain & Mr. Peanut in the same year.
‘The Quicker picker-upper.’ by Bounty paper towels
The few, the proud, the Marines slogan was launched in 1991. The few, the
proud is now synonymic to the US Marines. It makes sense because it is the smallest group of all the armed forces (excluding coast guards) and has one of the toughest initial training.
When it rains, it pours slogan was started by Morton Salt in 1911. And yes it is
continued for the past 100 years !!!!
http://www.duke.edu
http://en.wikipedia.org
http://www.syl.com
http://marketing-case-studies.blogspot.com
http://legendsinadvertising.blogspot.com
http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/
http://www.vintageadbrowser.com
Thank You
References