Tagg--The Pet Tracker is a purpose-built pet tracking device
that uses advanced GPS and wireless technology to track the pets
location and activity from users computer or mobile device, 24
hours a day. If the pet strays from the Tagg zone, the Tagg system
alerts the user by email or text message, so the user can find
their pets on a map and bring them home. Track the pets daily and
long-term activity levels to stay on top of its health and
exercise. This tracker bundle comes with everything the pet owners
need to get
started.https://intouch-store.secure.force.com/ProductDetails?sku=KITM1011T&viewState=DetailView&cartID=&g=&__utma=30643902.350904067.1365426054.1365866756.1366454422.13&__utmb=30643902.4.9.1366454446569&__utmc=30643902&__utmx=-&__utmz=30643902.1366454422.13.8.utmcsr=yahoo|utmccn=(organic)|utmcmd=organic|utmctr=tagg%20tracker&__utmv=-&__utmk=213271062Marketing
MixProductProduct variety
The pet owners are the users of the Tagg Tracker that decreasing
and preventing the pets lose is the one and only goal which helps
the pet owners to find their dogs or cats through GPS. Tracking the
pets daily activities and sharing the data with vets and friends
like locations on map of the pets and comparing activity levels day
to day for the pets are more convenient than before.Quality
The battery life of the Tagg Tracker can be up to 30 days.
However, it depends on different factors such as the size of the
property and the time the pet is not in the range of the docking
station. The docking station is a charger. It also turns the Tagg
Tracker into power saving mode when the pet is within 150 to 200
feet from the docking station. For example, when the pet is in the
range of the docking station all the time, the battery of the Tagg
Tracker can last up to 30 days. When the pet is in the range of the
docking station all the time but has one daily 15 minutes walk, the
battery life of the Tagg Tracker reduces to 14 to 20 days. When the
pet is not within the range of the docking station, the battery of
the Tagg Tracker can only last for 4 days. Also, the number of
walls between the docking station and the pet affects the ability
of the Tagg Tracker to receive signals from the docking
station.
Moreover, the Tagg Tracker is small, lightweight, and tough. It
handles wherever the pet goes and the activities of the pet,
including all the jumping, running, digging, swimming, crawling,
and sleeping.Design
The Tagg Tracker has a contemporary design with two colours,
white and grey. It can easily attach to the pet's existing
collar.
The Tagg Tracker is designed to be user-friendly. Users can use
the Pet Tracker free mobile app, which is provided on the Tagg
website, to keep in touch with their pets. Users can find their
pets locations on the Tagg map in a quick and easy way, by using
the Tagg mobile website, the Tagg app, or sending a text LOCATE to
the Tagg. The Tagg will send the address of the locations of the
pets.
Not only finding the locations of the pets, the users can also
get the driving directions form the app. The app also provides the
locations of the nearby places, such as vets, dog parks, and pet
stores.Features
The Tagg Tracker can find any 10-pound or heavier pets with
waterproof materials, so pets can wear this Tagg Tracker everywhere
even for a light swim or rainy days. The purpose of building this
pet tracking device which uses advanced GPS and wireless technology
such as iPhone, iPad is to help pet owners tracking their pet's
location and activity in order to find their lovely pets anywhere
and anytime.
Also, the Tagg system helps pet owners through the email and
they can find the pets on map with their phones quickly. Most of
the vets agree that it would be useful if pet owners have a device
which tracks and manages a dog's activity level.
Brand name
Tagg - The Pet Tracker is produced by Snaptracs Inc., a wholly
owned subsidiary of Qualcomm Technologies Inc., the world leader in
mobile technologies. Their mission is to make peoples lives easier
and safer.Packaging
The purchase of the Tagg tracker includes a Tagg tracker, a
docking station, a set of collar clip assembly, and a power kit. It
also include 3 months of the Tagg tracker service, a Tagg pet
family plan which is available for up to 9 pets, and 30 days refund
policy.
Since the Tagg tracker is mainly for personal use only and it is
not a gift, the Tagg does not focus on the packaging of the Tagg
tracker. For example, the Tagg tracker does not use attractive
packaging like Japanese food.
Size and Weight
The Tagg Tracker is measuring 3.18" long, 1.49" wide, and 0.77"
tall.
It weighs 1.16 oz.
Services
To help in getting the most out of the Tagg Tracker system, the
Tagg provides user guides in their website, including helpful
topics in the quick reference table, d printable guides and legal
information for detailed information. Users can also search for
answers, or download the User Guide or Quick Start Guide.Moreover,
users can watch video tutorials on the Tagg website. The video
tutorials include topics such as How It Works, Whats In the Box,
Setup and Activation, Collar Attachment, and Notifications.
Users can tell their questions, comments, and ideas to Tagg by
making phone calls or by emails. The most common questions about
Tagg are listed in the Answer Center. Users can check these
questions whenever they want to.
There is also a live chat service on the Tagg website. Users can
contact Tagg everyday from 10a.m. to 7p.m.
Warranties
The Tagg Tracker hardware includes a 12-month limited warranty.
If the Tagg Tracker is not modified and is used properly, and in
accordance with the product documentation, it will be free from a
reproducible defect that eliminates the functionality or successful
operation of a feature critical to the primary functionality or
successful operation of the product for a period of 1 year from the
date of retail purchase by the original end-user purchaser or first
use of the product.Returns
If the users are not satisfied with their Tagg products, they
can ask for a full refund, which includes taxes and ground shipping
costs but excludes expedited shipping costs, within 30 days of
shipment.
Price
Listed price
The listed price of the Tagg Tracker is USD$99.95, which is
around HKD$800. The price includes first 3 months service of the
product. It is free for shipping product to United State.
There are two service plans of the Tagg Tracker, the Tagg
Service Plan and the Tagg Pet Family Plan.
In the Tagg Service Plan, the Tagg service costs USD$7.95 per
month after the first 3 months of service included in the purchase
of the Tagg Tracker ends. The payment requires automatic billing,
which begins once the included service has ended. However, there is
no service commitment and no activation fee.
In the Tagg Pet Family Plan, the pet tracker was designed to
work with more than one pet. If the user has multiple pets in
household and would like to monitor the pets with the Tagg service,
the user only needs to buy the Add-a-Pet Tracker for each
additional pet. Each Add-a-Pet Tracker costs a low monthly service
charge of only USD$0.95 per month. However, the users can only buy
a maximum of nine Add-a-Pet trackers in this plan.
Payment period
The Tagg product requires lump-sum payment. Installments are not
allowed.
Credit terms
The Tagg accepts American Express, Discover, Master Card, and
Visa credit cards, as well as all debit cards with a Master Card or
Visa logo. However, pre-paid cards, money orders, or checks are not
accepted.Discounts and Allowances
There are no discounts and allowances for the Tagg products.
Place
Channels and Locations
The Tagg Tracker is currently sold online at www.tagg.com,
Amazon.com, Target.com, Apple.com, Petco.com and at Apple, Target,
BestBuy, Verizon and Sams Club retail stores, and veterinarian
offices nationwide in USA.TransportThe Tagg Tracker will be shipped
to customers by 5-10 business days after customers have placed
their orders. Customer can choose to pay an extra fee from
USD$14.95 to USD$19.95 in order to have a shorter delivery time if
they want to have the Tagg Tracker earlier.As each item is shipped
from warehouse, the Tagg will send a shipment notification email
including the carrier name and tracking number to customers.
Customers can click the link to view the status of package on the
carriers website.Customers can also request to pick up package at
Snaptracs Inc. carrier's local facility.Inventory
The Tagg Tracker has their inventory in warehouses of carriers
and retailers.
PromotionThe Tagg has participated in many events. They joined
four exhibitions in April. They are Houston Pet Expo on 13th April,
DogFest on 13th April, Americas Family Pet Expo on 19th April and
Phoenix Pet Expo on 20th April.
First of all, Houston Pet Expo was held at Reliant Centre, 1
Reliant Park, Houston, TX. This event included a pet costume
contest, low-cost vaccinations, giveaways, pet adoptions, live
entertainment, obedience demonstrations, and the latest and
greatest pet products. Admission is free and all pets are allowed
to enter. The Tagg Tracker was shown to public as promotion.
Secondly, the DogFest was held at Duboce Park, San Francisco.
The DogFest has 5-year history. There were live entertainment, face
painting, carnival games, delicious food, a dog show, an auction,
etc. The Tagg Tracker was shown in the DogFest.
Thirdly, Americas Family Pet Expo was held at the Orange County
Fair & Event Center in Costa Mesa, California. It is the
largest pet and products expo. So, this event attracts lots of pet
owners, which is efficient to promote the Tagg Tracker. The expo
includes pet adoptions, presentations from animal experts,
competitions, police K-9 demonstrations, live entertainment,
learning opportunities, etc.
The last one is the Phoenix Pet Expo. This free event was held
at the University of Phoenix Stadium. The Phoenix Pet Expo provided
giveaways for pet owners, discounted vaccinations, pet adoptions,
agility demonstrations, free nail trims, etc.
The Tagg Tracker is awarded lots of medals.1. The Tagg Tracker
has been awarded the 2012 Bronze International Design Excellence
Award (IDEA) by the Industrial Designers Society of America (IDSA).
The Tagg systems smooth design and the best engineering within the
class surprised the judges. The award is in the Communication Tools
category.The IDEA has started since 1980. Its purpose is helping
business and public know about the effects of industrial design on
improving quality of life. The judges are designers from design
consultancies, corporations, and universities, who can give marks
professionally. Therefore, the marking is fair and
professional.
2. The Next Big Zing Awards selected the Tagg Tracker as a
winner in Pets category. The Next Big Zing Awards is for the hot
and innovative products of the year. The marking is depended on
marketability, package design, retail placement, and consumer
excitement.The Tagg Tracker has won this award. Definitely, this
award would help to promote the Tagg Tracker.
3. The LAPTOP Magazine Contest is about mobile technology in
daily life. The magazine has awarded the Tagg Tracker the Amazing
iGADGETS of 2012 award. The reason why the Tagg Tracker can impress
the judges is that the free app on i-phone and android gadgets can
communicate with the Tagg Tracker greatly.4. The Tagg Tracker has
also been the winner of the 7th Annual 2012 Hot Companies and Best
Products Awards in the Hot Technologies category. The annual Hot
Companies and Best Products Awards program encompasses the worlds
best information technology.5. The Mens Journal magazine selected
the Tagg Tracker to be on its Gear of the Year list of products. A
team of judges including writers, editors, and correspondents
examine more than a hundred of new products and only select top 43
products on the list. This selection has consumed 12-month time of
the judges. The Tagg Tracker is on the list with well-known
innovative products like Apple iPad 2. This shows how the power of
the product is.6. The Tagg Tracker is on the award list of the
International CES Innovations 2012 Design and Engineering Awards
Honoree. Products are on list before taking a series of judgments
by professional groups including independent industrial designers,
engineers and members of the media to honor outstanding design and
engineering in cutting edge consumer electronics.
7. The Tagg system was named in CTIA's 2011 Hot for the
Holidays" award in the Globetrotter category. The Tagg Tracker beat
other new wireless products. Op-tier media outlets, analyst firms,
and industry influencers from Wired, The New York Times, Mashable,
Wireless Week, Electronista, IDC, and others also help to judge the
products.The Tagg also has also developed pages and videos on
Twitter, YouTube and Facebook. Using these modern communication
networks attracts potential customers and let them know more about
the Tagg Tracker. Also, Facebook can promote the Tagg Tracker
quickly within groups of users. A person clicked like button and
hundreds of friends of the person will notice this product. If one
of them clicked like again, this will create a wave reaction. Even
none of them click like, at least they have noticed the Tagg
Tracker. Lots of Americas public media have reported this method,
such as ABC Gadget Guide, New York Post, CNBC, American Way
Magazine, etc.
Acting as a member of some Expos can help to promote the Tagg
Tracker in the community. The Tagg joined different America Expos.
This would let people know the Tagg Tracker has existed. More than
that, visitors of Americas Family Pet Expo, the largest pet and
products expo, are the good potential customers because they are
pet owners and hope something in expo can improve the quality of
life of their pets.No promotion can be better than joining a
well-known competition and won an award to earn the honor within
the competitors and let people know their product. Getting awards
can help to persuade consumers to buy the product. This creates a
psychological effect that being a winner means it is a good
product.Target Segment
Market segmentation addresses the first simple-sounding
marketing question: What customers will we serve?
Since there is no single way to segment a market, here we will
look at different segmentation variables for Snaptracs, Inc. in
order to view the market structure.
Geographic Segmentation
Currently, the Tagg Tracker is only available nationwide in the
United States, including Hawaii and parts of Alaska. So, Snaptracs
Inc. only sells the Tagg Tracker in the United States.
The Tagg system is not based on a range or distance from user's
home or docking station. It will locate and track user's pets
anywhere in the United States where there is Verizon Wireless
network coverage.However, the Tagg zone does operate based on a
range. The Tagg zone is the safe zone around user's house, where
user's pets spend most of their time. If the pets leave the Tagg
zone, the system can quickly notify the user via text and email.
User can set the size of the Tagg zone from a radius of 75 to 1,000
yards.Because of these user-friendly features, the Tagg Tracker can
provide service to user in any density like urban or rural and any
climate.
Demographic Segmentation
The Tagg tracker is designed to be user-friendly, it is simple
to get the Tagg Tracker up and running. User of over six years old
and primary school education level can be taught to use Tagg
Tracker. Also, all kind of families can use the pet tracker, the
only condition of using it is they have a pet. Lastly, the price of
the Tagg Tracker is only USD$99.95 and is USD$7.95 per month after
the first 3-month service ends. Most of the pet owners can afford
the Tagg Tracker. So, annual income group of over USD 20,000 is
Sanptracs Inc.'s potential customer.
Psychographic Segmentation
Thats not to say that the Pet Tracker is totally inexpensive-
USD$99.95 for the package with the first 3-month service and is
USD$7.95 per month after the first 3-month service ends. Since the
reasonable price of the Tagg Tracker, all Social class except Lower
lowers and Upper lowers can be Snaptracs Inc.'s potential
customer.
Moreover, lifestyle of users of the Tagg Tracker should be pet
lovers.
Behavioral Segmentation
Due to the product features, users of the Tagg Tracker should
use it in a regular occasion and heavy usage rate. The major
benefits gained from the Tagg Tracker to users are good quality,
reliable service, convenience and fast speed of service. A
different mix of benefits make all pet owners can be served by
Snaptracs Inc.
For the user status, a new pet owner can be turned into the Tagg
Tracker's potential user and regular user. Other pet owners can
also be the Tagg Tracker's potential users. Only people who do not
have a pet cannot be the pet tracker's potential users.
Since the Tagg Tracker can provide reliable and convenient
service to users, pet owners will have enthusiastic and positive
attitude towards the product. Pet owners will aware this kind of
products and have interest to buy the Tagg Tracker.
Positioning
Snaptracs Inc.s mission is to make peoples lives easier and
safer. Their product, Tagg--The Pet Tracker, creates the image
successfully that it is convenience, reliable, user-friendly,
affordable, designed for pet lovers, and it is born out of their
love of dogs.
Convenience
Users can use The Tagg-The Pet Tracker free mobile app to find
the locations of their pets on the Tagg map. Even the users are not
near their pets, they can track their pets and get the driving
directions to the pets current location by using their mobile
device. Besides, users can use the Tagg mobile website or text
LOCATE to the Tagg to find their pets. Moreover, by using the Pet
Tracker free mobile app, the users can find places nearby, such as
vets, god parks and pet stores.
Reliable
Users can set the Tagg zone of their pets, which is the area
where their pets spend most of the time. When the pets leave the
Tagg zone, the users will receive an alert by text or email. This
function ensures users can know their pets locations and find them
before their pets get lost.
Users willreceive a text or email when the battery power of the
Tagg Tracker runs low, and also when it is fully charged and ready
to go back to their pets. This self-monitoring function of the Tagg
Tracker ensures users know when to charge or put the Tagg Tracker
back to their pets immediately, which lowers the risk of pet lost
when the pets are not wearing the Tagg Tracker.
User-friendly
It is simple and easy to get the Tagg Tracker up and running.
The users only need to create their accounts, activate the Tagg
Tracker, and set up the Tagg zone. After that, the users can use
the Pet Tracker free mobile app or the mobile website to track
their pets whenever and wherever.
Affordable
The price of the Tagg Tracker is only USD$99.95 and is USD$7.95
per month after the first 3-month service ends. For each Add-a-Pet
Tracker for each additional pet, it is USD$0.95 per month. For the
pet supplies, the price of the Tagg Trackers is not expensive and
is reasonable. Most of the pet owners can afford the Tagg
Tracker
Designed for pet lovers
Apart from finding the locations of users pets, the Tagg Tracker
also tracks the pets activity levels, including every run, snooze,
walk, and sniff. Pet owners can therefore be proactive about their
pets health that whether their pets get enough exercise or not.
Moreover, in the activity tracking, the Tagg Tracker shows
charts to the users, such as activity snapshot, activity timeline,
total hours active, and 90-day activity timeline. These detailed,
easy-to-use charts give users a completed picture about their pets.
They can find out whether there is a problem about their pets
health or not. If there are any problems, the users can share these
charts with their pets vets to make corresponsive decisions.
Marketing Environment with Particular Attention to Customers'
NeedsCustomers demand products with benefits that add up to the
most value and satisfaction. Satisfied customers will buy again and
tell others about their good experience. Dissatisfied customers
often switch to competitors and disparage the product to others.
Lets see how Snaptracs Inc. satisfy customers needs.Useful and
user-friendly
For most pet owners, the four legged furry beings that live with
them are not just pets, but are part of the family. That means they
worry about them just like they do about their children. With kids
and other loved ones, they can call them on the phone when they
want to check up on them. But how do you keep an eye on your pets
when youre not with them? A video surveillance system is an option,
but that only works when the pet is in the house or your yard. Once
they are out of the cameras view, you are stuck.The Tagg Tracker is
a clever solution that uses GPS technology to help pet owners to
locate their pets at any given moment and alerts them when they
stray out of a predefined zone. The product works perfect. It is
very light and compact, and has a long battery life up to 30 days.
Users can attach it to the collar, and would not affect the dog's
mobility. The Tagg Tracker is able to track down and find the pets
easily. When users turn on the tracking feature, they will receive
an email with their pets locations every 3 minutes for 30
minutes.
Reasonable price
Thats not to say that the Tagg Tracker is totally inexpensive it
is USD$99.95 for the package with 3 months of monitoring service,
and USD$7.95 per month after that. Compared to other alternatives
though, this is easily the best all-in-one solution by far.Before
and after buying service Snaptracs Inc. provides a lot of
information for customers to read before they buy it. For example,
user guides are available to print and customers can use the search
function in the PDF, and video tutorials will show them how to get
started. Also, there are FAQs, answers and contact ways to solve
customers problems too. Not only the information the Tagg provided,
but also the Tagg supports in real-time chatting and 24 hours
Answer Center are where customers can find answers to the most
common questions about the Tagg Tracker as well.If customers have
any problems, Snaptracs Inc. is willing to resolve the problems of
the Tagg for customers. More than that, Customers who have
complaints about the Tagg system can contact the customer service
center for help or for instructions on how to return the Tagg
Tracker for a refund within 30 days of purchase and the Tagg
Tracker hardware includes a 12-month limited warranty.
Competition
1. i-gotU USB GPS (GT-120)
AlertThe Tagg Tracker and the i-gotU USB GPS (GT-120) have same
function that alert when the pets reach a place or leave a place.
GT-120 provides three LED lights to alert while the Tagg Tracker
alerts with text.Battery charge reminderThe red LED light of GT-120
flashes every 5 seconds, which means the battery needs to be
charged and GT-120 will stop the track recording. GT-120 does not
send a text or email to notice users when the battery is running
out or fully charged while the Tagg Tracker does. The Tagg Tracker
is more user-friendly than GT-120.BatteryGT-120s battery can be
used for 30 days. The battery life is same as the Tagg Tracker.
GT-120s battery can be estimated according to the using time of
each GPS mode to find out when it needs to be charged to maintain
the tracking record.GT-120 has a seal up process. Therefore, it is
impossible to replace the battery of GT-120. If the battery of
GT-120 is broken, it will not keep on work. It is inconvenience for
users.ShapeGT-120 is rectangular that users can put it at
everywhere of their pets. Most body parts of the pets can handle to
use it. The Tagg Tracker is bow-shaped. It stands for the shape
that customers want.DesignGT-120 is simple designed as it is white
while the Tagg Tracker can be white or grey. The colour choices of
the Tagg Tracker are more than that of GT-120. The size of GT-120
is 44.5 x 28.5 x 13 mm, which is smaller than the Tagg
Tracker.WeightCompared with the weight, GT-120 is 0.7oz but Tagg
pet tracker is 1.16oz. Tagg is heavier 0.46oz. Its because GT-120
have a uncomplicated design. Also, the function of GT-120 is less
than Tagg. Its may be one of the reason, therefore GT-120 is the
lightest. Pets will be more relaxed when they outgoing.Water
proofBoth the Tagg Tracker and GT-120 are water proof. However,
GT-120 does not handle when the pets are having water activity,
such as swimming.Other ApplicationsExcept the applications on pets,
GT-120 can also record human travel tracking. Through the i-gotU
Desktop software, GT-120 automatically saves digital photos and GPS
waypoints on Google Maps, Google Earth and 3D images with the users
revisited places, the journey recalling dynamic audio and video
files when users travel.Moreover, users can export MHT or KMZ files
containing geographic information and photos directly by using
GT-120. Users can share their travel records and photos directly
via email with friends and family.Tracking activities of petsBoth
the Tagg Tracker and GT-120 cannot track the activities of pets.
GT-120 can only track the locations of the pets while the Tagg
Tracker can help pet owners to find the locations and understand
the activity levels of the pets.GT-120 supports 11 kinds of
language. Even first-time users can handle it easily. PriceThe
price of GT-120 is the cheapest among the GPS trackers, which is
around HKD$560. It can attract first-time users more easily.Apart
from the physical product, users need to pay monthly to use the
service of the Tagg Tracker but users do not need to do this with
GT-120 because GT-120 works through the internet.ConclusionThe Tagg
Tracker and i-gotU USB GPS (GT-120) have different advantages.For
pet owners who have better economic capacity ability, the Tagg
Tracker is recommended because it provides location tracking and
activity level recording, which help users to understand the pets
health.For first-time users and pet owners who have poor economic
capacity ability, the i-gotU USB GPS (GT-120) is recommended.
Although it only has simple function, it is cheaper then the Tagg
Tracker. The pet owners can think about whether the GPS tracker is
suitable for them or not.2. Garmin GTU 10
Alert
The Garmin GTU10 alerts users when the pets reach a place or
leave a place. The Tagg Tracker has same function that alerts the
users with text.
Battery Charge reminderThe Tagg Tracker has a greater
competition edge than the Garmin GTU10. The Tagg Tracker will send
users a text or e-mail to notice them the battery is running out or
fully charged, which is totally user-friendly.
BatteryThe battery of the Tagg Tracker can last up to 30 days.
It had been tested that it only needs to be charged once or twice a
week. The Tagg Trackers battery can be used for at least 2.5-3days
but the battery of the Garmin GTU10 can only be used at least 1
day. The Tagg Tracker gets the advantages on that.
Apps on Android or IOS for the Garmin GTU10 can be used to
choose the modes to save energy for the battery. The modes are On
Demand, Moderate, Balance, and Heavy.
The bottom of the Tagg Tracker can control the battery usage and
tracking model. It is not as convenience as Garmin GTU10 because
users have to hold their pets to change the mode. If the pet is
naughty or emotional, the pet owner cannot change the mode easily.
Therefore, the Tagg should develop controlling apps.CoverageThe
Garmin GTU10 covers smaller area than the Tagg Tracker.
The covered area of Garmin GTU10
The covered area of the Tagg Tracker
Set up
In the PCMAG report, the Garmin GTU10 can be set up by
connecting it to the computer, downloading a browser plug-in, and
connecting the device to the users free-to-create Garmin account.
It is not as easy as the report wrote. It takes a few tries and
reboots to get the plug-in, which only works with Firefox and
Internet Explorer to detect the Garmin GTU10.
Shape
The Tagg Tracker makes small breed dogs such as puddle difficult
to move. Instead, Garmin GTU10 has no problem with this because it
is not bow-shaped and can be hanged on any subject with a place for
hanging.
DesignThe design of the Tagg Tracker is better than that of
Garmin GTU10. The Tagg Tracker is thinner than the Garmin GTU10.
Its engineering design and the smooth system design help the Tagg
awarded the 2012 Bronze International Design Excellence Award by
Industrial Designers Society of America.
Weight
Compared with the weight, Garmin GTU 10 is 1.71 oz but the Tagg
Tracker is only 1.16oz. The Garmin GTU10 is 0.55oz heavier. It
maybe just a small difference for people. The Tagg Tracker is more
than 32% lighter. The shape of Garmin GTU10 is rectangular shape to
make the weight acts on a point while the Tagg Trackers shape can
distribute the weight equally on pets neck. Even 0.55oz difference,
the weight may bring some pains on pets if it is hanged on neck for
a long timeOther Applications
Garmin GTU10 has wider applications. It can stick on school bags
or handbags that can help human for management on property. Some
security companies can use this device to double protect clients
properties. It can also help tourists to locate the belongings they
lost. The worst thing for tourists is to lose belongings in foreign
countries where they cannot find a way to find them easily due to
their careless. Garmin GTU10 can help them to solve this
problem.Compared with the product variety, the Garmin Company has
different devices for different uses. It has GPS for car location,
sports that can track the speed and the distance you swim or run by
using GPS, camera, etc.
Water proof
The Tagg Tracker and the Garmin GTU10 are both water proof. The
advantages are even.
Tracking activities of pets
The Tagg Tracker can track the activity levels of pets but
Garmin GTU10 cannot. It can also help pet owners to understand how
their pets act without their controls. Pets are like human. They
move less when sickness or winter. The Tagg Tracker provides four
activity levels recording, including resting, lightly active,
moderate active, highly active, which can help users to make
statistics. This kind of information also help vets to cure
pets.
Price
Reviews show that consumers think the Tagg Tracker and Garmin
GTU10 are too expensive. They are both monthly payment for the GPS
service. The Tagg Trackers price is cheaper than Garmin GTU10. The
Tagg Tracker costs USD$99.95 for the first 3-month service while
Garmin GTU10 costs USD$155 for the first year. After the first
year, users of Garmin GTU10 have to pay at least USD$50 for each
following year while the Tagg Trackers users have to pay USD$7.95
per month, which is USD$95.4 per year. The Tagg Tracker is more
expensive than Garmin GTU10. However, the Tagg Tracker service can
be cancelled whenever the users want. The Tagg Trackers plan is
more flexible than that of Garmin GTU10.
The Tagg also provide family plan that can allow nine dogs to
use the service at the same time, which can help to cut the cost
for users and this may attract more customers.ConclusionThe Tagg
Tracker is a good device for pets due to the light weight,
warm-hearted battery reminder, water-proof and large coverage in
America, and user-friendly setup. It totally beats the competitors,
Garmin GTU10, on the advantages.However, is the Tagg Tracker
totally perfect? Absolutely not!
The high price, not stable battery life, non-multifunctional
will make consumers think over again before buying
it.Recommendations
Service plan
The Tagg Tracker service plan costs USD$95.4 per year while its
competitors cost USD$50 per year only. If the Tagg does not reduce
the price of the Tagg Tracker, it will fail to keep loyal
customers. The Tagg can provide different service plans that cost
different according to the period of the plans, for example, lower
price per month for longer service plan.
Map Tracker
The map tracking function only let the users see the surrounding
of the pets and take a long time to upload where the pets are. The
Tagg Tracker should also provide the name of the locations of the
pets to increase the efficiency in finding the pets, for example,
the Tagg can cooperate with Google Map. If this is done, the sales
of the Tagg Tracker must increase immediately.Coverage
Not all area in America can be covered by the Tagg Tracker. The
coverage in America should be improved because there are still
somewhere uncovered. Also, the coverage can involve other Europe
countries, even Asia countries.
Searching function
The Tagg Tracker can search the users pets and nearby places but
not pets of other users. The Tagg can add a function to the Tagg
Tracker to search nearby pets. The pet owners can then meet and
share the pets news with each other. Not only helping pet owners to
develop their social network, but also increasing the pet owners
interest in walking dogs.
Battery life
The battery of the Tagg Tracker can only last for 4 days if the
pet is not within the charging area but it can last for 30 days if
the pet is in the area all the time. The minimum battery life is
too short for regular usage. The Tagg should increase the battery
life of the Tagg Tracker and make the battery life more stable.
Battery usage control
The Tagg Tracker turns into power saving mode only when the pet
is in the range of the charging area. The Tagg should add a
function into the Pet Tracker app that it can choose to use which
battery mode and tracking mode automatically.
Emotional detector
The Tagg can install an emotional detector in the Tagg Tracker
to help new pet owners to notice the emotions of the pets. For
example, the Tagg can introduce the technology from Japan that the
data of the emotion is processed and shown on smart phone of the
users when the emotional detectors detect a new emotion from the
pets. This technology promotes the relationship of dogs and
owners.
However, since this technology is new, it should be tested for
usefulness, safety and other important keys before using it in the
Tagg Tracker.
Intelligence chip
An intelligence chip can be installed in the Tagg Tracker to
store the health history of the pes. If the pets get sick in
foreign place, the vets can know the inborn sickness of the pets.
The Tagg can cooperate with vet clinics by providing free
intelligence chip readers to them. This may attract more customers.
The intelligence chip reader can enter the personal information of
the pets that can help for dog lost.
Trade inIf the users want to change for a new version of the
Tagg Tracker, the cost will be quite expensive. The Tagg can
provide a service that customers can trade in the old version of
the Tagg Tracker to change for a new one with lower price. This can
also help to promote new visions of the Tagg Tracker.
Promotion
The Tagg Tracker is promoted on online shops only. To attract
more customers, the promotion should be wider, for example, in vet
clinics and pet shops. So, the customers can see the actual
products but not the photos or descriptions only.
Size
The Tagg Tracker is measuring 3.18" long, 1.49" wide, 0.77"
tall, and weighs 1.16 oz. It is too large and heavy for small pets.
The Tagg can provide another version of Tagg Tracker that is
smaller and lighter.
Design
The Tagg Tracker has two colours, white and grey. More colours
should be provided to attract more customers as some pet owners see
the Tagg Tracker as an accessory for the pets. Also, the Tagg can
provide customized Tagg Tracker, for example, printing the name or
the photo of the pets on the Tagg Tracker.