Tag E2

Defining Enterprise 2.0

February 3, 2010

On February 3, 2010, the TAG Enterprise 2.0 society held an

open meeting with members to discuss; What is Enterprise 2.0 and what does it mean for our

organizations?

The Challenges that Enterprise 2.0 forces us to face include:

• Credibility - Credible sources can be drowned out in a noisy conversation.• Consistency - He said, She said…which path shall we follow?• Corporate Policy/Governance - What can we do, should we do, should we never do?

Challenges that are specific to organizations that are embracing Enterprise 2.0 include:– What are the best uses for the tools?– How do we measure the value of these tools?– How to we close the knowledge gap about

these tools among the employees?– How do we manage new diversity tensions

that might be exposed?– How do we monitor the activity?

Challenges that are specific to organizations that are NOT embracing Enterprise 2.0 include:– Missing out on gathering vital information

about their customers– Missing potential new revenue streams– Not getting the complete view of the

perception of the brand from customers and from employees

– Rogue efforts that can compromise IP and reputation

Two levels: Internal community vs external communityHow are they differentStakeholders (internal and external)

• Different goals, purpose, message, measurementGovernance

• Company culture will be impacted drasticallyGoals of the each department are different and sometimes conflictingHow are they are the sameEmployee’s personal brand is importantStakeholders (internal and external)

• Everyone has a stake in the success in the enterprise

Governance• Who will get to speak to the customers?

Message of each department Different points of view of “do the right thing”

Benefits?Making more money

Customer-influenced brand development

Relevant Real-time informationRequirement to be yourself

Understanding your customers betterBetter communications flow

Listening to customers/employees

ConsiderationsTeach employees critical thinking skills.What is negative?Anonymity is not an option for brands.Engaging in open market discussions;

Create the space so that you can be responsive to the discussions.

Risk of losing your trade secret rights.Empower and educate employees

increases loyalty.

Reputation Management• When/how to respond if the message is not

getting attention• When/how to respond when negative

information is coming from negative people• When/how to respond when the negative

information is credible

Empowering employees with a different set of tools

Work from homeCollaboration across departmentsShare in a whole different way

Efficiency-Google Apps –Wiki –Sharepoint – GoogleWave –

Internal Facebook type networkHow accessible tools are and to whom in the

organization?

Challenges• Time/Distractions• Lack of depth• Learning Curve• Habits• Where do you draw the line of personal vs business• Understanding what you can and cannot do• Culture• Division of the haves and the have nots• Lack of privacy/feeling of vulnerability• Use it to make decisions?

Requested Programs• Cloud is the game changer can transform the face of

computing• What are the assumptions that make the cloud and

other innovations a game changer. • Clarify definitions• Digestion tools for information• Identify and develop tools for information overload• SaaS• Business tools to make it work• Best practices• Where does technology intersect with what we talked

about today• Mobile platforms

• Engaging customers electronically• Management of information• IT alignment with business goals• Defining the Business case for Enterprise 2.0• Impact and legal implications for business and

personal use• Tools and policy and discussion• Never before have new tools invoked so many

policy decisions• Coaching the cultural change (Change

Management) Case Studies• ROI/SLA Measurement

Requested Programs

Requested Programs• Google Wave• Social Search• Mobile Social (iPhone, Android, etc )• Tablets• Social CRM (e.g. Chatter, Salesforce)• Geo APIs• Social Mashups• Collaborate Tools• Security• Social and WOA

THANK YOU

http://www.facebook.com/tage2.0

[email protected]