Tænk kunder før kanal. Og kanal før digital

Morgenbriefing

Agenda

Copenhagen Council

Magasin

Agenda

Digital strategy

Digital strategy

Digital strategy

Digital strategy

Digital strategy

Digital strategy

Agenda

Customer journey mapping

Agenda

Ownership

Strategic influence

Merging responsibilities

Implicationsfor Marketing

Implicationsfor Product development

Implications for Sales

Implicationsfor IT

Implicationsfor Finance

Agenda

Process: from insight to roadmap

Insights

Vision

Strategic concepts

Tactical initiatives

Prioritization

Must win battles

Cross device user interface

Establish targets & act on actual customer behavior

Roadmap

All initiatives must facilitate the customer journey

Really, they must!

Content is part of the product

The battle for the front page is over

Design for rapid change and scalability

Thank you!