TADSummit Telestax Keynote: API and Fly: CPaaS enablement, creating a B2B ecosystem with Applications and Networks using APIs

API AND FLYCPaaS Enablement: Combining Apps, Networks, and APIs

Kevin NethercottVP Business DevelopmentCPaaS Enablement

Everyone wants a piece of you these days!

• Free Over the top (OTT) apps and services

• Falling revenues and vanishing profitability on voice

• Business communications needs to be omnichannel but some

service providers are unable to deliver voice and messaging

simultaneously on the same numbers

• Meanwhile, Communications Platforms as a Service (CPaaS)

providers are offering new API-enabled programmable

telecom services for voice, SMS, and video – that solve

customer problems faster - with higher margins

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CPaaS enablement and revenues

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Your Voice and Messaging Revenue

$0.025

$0.020

$0.015

$0.010

$0.005

$0.000Basic Services for

Voice/Message

OTT

Applications

Voice/Message

Services with

RestcommONE

Marketplace

• Participate in the value proposition

not just transport

• Increase revenue as a CPaaS

provider

• Get to market in 4- 6 weeks

• Immediately offer

messaging/voice/video services

from single platform

Increase Profitability

API or Die

Irwin Lazar

Vice President and Service Director

Nemertes Research

“CPaaS is driving business

process applications and

workflows.”

67%Enterprises will look to

CPaaS providers to

meet their demands

CPaaS is in hyper-growth mode

Mark Winther

IDC, Group VP, Telecom

“The voice and text messaging

CPaaS market is transitioning from

a hypergrowth start-up phase to a

critical-mass phase”

$8BThe worldwide market

will exceed $8 billion in

2021

CPaaS Enablement makes it all possible

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Existing Service Offering

SMS

Voice

Video

Location

Full Service & Solutions Offering

Within A Single Platform

Voice

Video

SMS

Chatbot

Alerts

Transactions

Shopping

Social Media

Customer

ServiceOmnichannel

Voice, Messaging, and Video

Omnichannel * Omni-channel * Omni channel

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Omni comes from the word Omnis which can mean all or universal

Omnichannel is something new and notable,

even revolutionary, not just a marginal evolution of

existing thinking.

Companies with strong omnichannel business strategies retain an

average of 89 per cent of their customers and see an average 9.5

percent year-over-year increase in annual revenue.

Full CPaaS delivers a true Omnichannel experience

• Phone Numbers &

Short Codes

• Two-way SMS

• Parcing

• Throttling

• USSD

• MMS

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• Secure and encrypted

• Peer-to-peer

• Multi-party

• Recording

• Integration with

workflows

• Advanced Call Control

• Call Recording

• Call Queues

• Conference Calls

• Text-to-Speech

• Live Call Modification

VideoMessaging Voice

Voice, Messaging, and Video

Powerful Marketplace: A rich B2B community

The power of the marketplace revenue share model*

Traditional Transport Model @200,000

Daily Messaging/Voice services

New CPaaS Enablement Model @200,000 Daily Messaging/Voice services

VERSUS

Application Provider Pays $.0075 Per SMS/Voice

Revenue Share Partner $ Per SMS Revenue

CPaaS Provider .0065 $1,300

Service Provider .0010 $200

Business Customer Pays $.10 Per SMS/Voice

Revenue Share Partner $ Per SMS Revenue

Application .05 $10,000

Service Provider .03 $6,000

Telestax .02 $4,000*Example

Marketplace Applications

• SMS and Voice Contact Center

• Smart Voicemail

• IoT Solution

• AI Chatbot

• Telemedicine

• Video Websharing

• Cognitive Voice and messaging

• Mobile Advertising

• Chatbots

• 2FA

• Live chat, scriptable voice API

• Hosted PBX

• Communications based team management

• USSD Self Care

• Mobile payments & Financing

• CRM Integration

Don’t Forget the non-coders

• Visual Design tool

- Quickly configure and customize your

applications via drag and drop

- No coding required

• Helps you (and your entire

customer base) to develop apps

quickly and easily to differentiate

your services

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Over 5,000 deployments globallyGlobal leaders. Innovators.

All Use…

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Increase revenue with RestcommONE Marketplace

• Voice video and text in single platform

• Your own White Label, Branded CPaaS Service

• Provide popular SMS and Voice Services

• Bring Your Own Carrier (BYOC)

• Flexible Financial Model

• Revenue Sharing

• Extend in your channel

• Reseller Channel In-a-Box

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RestcommONE Marketplace Partner Program

Time to market

Hosting

Pre-built RVD

apps

Marketing

Support

Custom Web

Portal

Global Use

Cases

Exclusive

membership

Annual Program

● Full CPaaS enablement

● DevOps Services

● Hosting a cloud instance

● Training & Marketing support

● Access to the Marketplace applications

● Premium SLA

● Special volume discounts

● Customized partner portal

● Dedicated Account Manager

Thank you

For more information, visit us at: www.telestax.com© 2017 Telestax

Kevin Nethercott

VP Business Development – CPaaS Enablement

[email protected]

SMS Enablement Use Cases

Business value of SMS is sky high

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79%of companies believe

customers want

SMS/text support(ICMI)

80%of people are

currently using texting

for business.(eWeek)

75%of people would like

to have offers sent

to them via SMS(Digital Marketing Magazine)

>100%conversion gains

If texting during the

sales process(Velocity)

Take your service offering to next level

App-to-Person Market

• A2P is HOT!- Lyft, Uber, Airbnb

- OpenTable

• Enable business to message customers, reminders, deals

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Intelligent ChatBots

• Gather details in context

• Minimize IVR Frustration

• Deliver conversation summaries to agents

• Reduce time to resolution

Revenue expected to

exceed ½ Trillion by 2020

A2P market expected to

reach $40 billion in 2018

Example Features You Can Provide

SMS enable your businessTalk is cheap. Text is cheaper - And Better!

• Increased patient engagement

- Monitor patients with serious conditions

- Alert patients of test results immediately

- Notify patients about upcoming appointments

• Lower no-show rates

• Notify patients when they’re due to

schedule a routine appointment

75% of customers think

the option of a call-back is

“highly appealing”

SMS based customer service and supportIncreases customer satisfaction & saves the business up to 30%

• Your customers prefer SMS

• Customers answer text messages

• Customers spend less time on hold

• You dial less and leave messages less

• You quickly understand specifics

• The conversation context is maintained

If you’re on a level playing

field with your competitors,

texting gives you the edge

Opt-in SMS MarketingStay in touch with your customers by engaging them

• Promotional campaigns

• Benefits– Qualified audience

– It’s very inexpensive

– It’s interactive

– It is quick

– It is engaging

• It works!

Text-message marketing is

about having one-on-one

conversations with

customers

Voice Use Cases

Voice. A more personal connection with customers.

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29%Of enterprises are

investing in proactive

outbound communications(ICMI)

81%Of consumers are more

likely to give company

repeated business

(Forrester 2016)

5% = 125%Increase in

customer retentionIncrease in

profits(SalesForce Desk)

Number MaskingGuarantee privacy and security within online relationship

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• Hide buyer and seller numbers during a transaction

• Prevents unwanted communication post transaction

• Increases security for both sides– Rideshare

– Logistics

– Relationship management

– Financial

– Delivery

Number masking increases

customer trust and loyalty

by 65%

Call TrackingClicks are nice – Calls are better

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• Measure conversion rates from clicks to calls on ads

• Understand which ads resulted in a call

• Pinpoint the exact call source– Campaign, search, landing page, keyword, social or

campaign ad

• 5% of retail sales are online

• 70% of online searches use local search– more likely to convert via a call or visit

Conversion rates are

anywhere from 30% - 300%

for calls over clicks

Two Party Call ConnectionAutomatically matching individuals based on preset criteria

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• Maintain confidentiality– Call set up is automatic without exposing

numbers

• Healthcare– Call is automatically placed when patient

selects area of practice

• Online shopping– Automated call is placed when shopper wishes

more information on a product or service

Two party call connections are secure,

confidential and they are high quality

when placed over local networks

Video Use Cases

Video improves customer engagement

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1. “How to” videosHelp buyers get the most out of their purchases through brief,

informative demonstrations hosted by your in-house experts (ICMI)

Rather than having reps type the same Tweets or Facebook

messages over and over, wouldn’t it be easier to simply reply

with a link to a video? (eWeek)

31% consumer more likely to make purchase with live video (Business Insider Magazine)

Provide customers of all demographics the freedom to share

their own opinions. (Forrester)

2. FAQs

3. Live Video Chat

4. Customer Testimonial

74%of all online traffic

will be online video

(KCPB)

Telemedicine - Remote Patient MonitoringWebRTC – Real-time Voice and Video interaction with Doctor

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• In-home patient monitoring web portal & tablet application– Care Workers concentrate on delivering care,

not recording data

– Adaptable to any condition or chronic disease

– Disease specific workflows designed by doctors

collaborating

• Supports off-the-shelf medical devices and tablets

• Patient engage in their own health & well being

Personalized technology will

upend the Doctor-Patient

relationship

Thank you

For more information, visit us at: www.telestax.com© 2017 Telestax

Kevin Nethercott

VP Business Development – CPaaS Enablement

[email protected]