Tablet Opportunities

10_– 12 October 2011, Vienna, Reed Messe Wien

Session: Tablet Publishing TrendsTitle: Tablet OpportunitiesSpeaker: Ben Shaw, Chief Digital Officer, Shaw Media, USA

Media Port

Shaw Media Tablet Opportunities

Who is Shaw Media?

Who is Shaw Media?

Our Brand’s Promise is to Provide: Relevant Information Marketing Solutions

Community Advocacy

Shaw Media Mobile Overview

Overview:

• Why? …and How!

• Tablet Sites

• Near Future

• Open For Questions

So Why?

Audience is exploding

1. Mobile visits are up over 300% YOY and growing at 14% monthly.

2. Mobile visits currently represent 5.5% of Shaw Media Total Audience.

3. In the past month we have had over 24,000 iPad visits to our websites.

Tablet Traffic is Complimentary.

Nwherald.com Website Peak = Work Week

Nwherald.com Mobile Peak = Saturday

Nwherald.com Tablet Peak = Sunday

Tablet Traffic is Complimentary.

Nwherald.com peaks at 8 a.m.

Nwherald.com/tablet peaks again 6-7 p.m.

Mobile Traffic is Local.

Nwherald.com/mobile map 8/11

Mobile and Tablet are on main street’s mind.

“Main Street is embracing mobile marketing at a stunning rate. The adoption of the latest “new media” has outpaced the rate that local businesses warmed up to cable advertising in the 1980s or even Internet advertising a decade ago.” – Borrell Associates 8/2011

How? Why we choose web based.

Roxen is very flexible.

Use skills we have in-house

 We can design better and more quickly than we can code.

 We can use Roxen to “smell” what type of visitor we are getting and then redirect them to the appropriate design.

 You can still design utility into your site. Portrait to landscape switching Swiping pictures Icon overlays

 Design once for many operating systems instead of maintaining many code bases.

 We’re already paying for the hosting

Biggest Challenge?

Biggest Challenge?

 Our top challenge for launching Mobile and Tablet sites was getting video right.

 We were an all Flash shop and most of the web is still using flash.

 We decided to export to mp4 and use flowplayer.org for our player.

 It can do playlists, pre-roll, be re-skinned, is open source and can link to an mp4 for play on an iDevice OR stream to flash all from the same file.

 We are not duplicating work and video quality is unchanged.

Tablet Tour: Home

Tablet Tour: Section

Tablet Tour: Section

Tablet Tour: Navigation

Tablet Tour: Multimedia

How we’re monetizing Tablets

  Sponsorships

  Digital Packaging

Sponsorships

  Native Apps Audience

  Mobile Site Audience

  Text Alerts and Coupons Audience

  Sponsors are included in print and online promotional materials

12 month Digital Packages

  Digital Starter 25,000 Impressions on sites Premium Business Directory Listing

  Digital Plus Mobile Display Ads Tablet Display Ads 35,000 Impressions on sites Premium Business Directory Listing

  Everything Package 32 inches of print Mobile Display Ads Tablet Display Ads 45,000 Impressions on sites Premium Business Directory Listing

Sauk Valley MediaPublisher of...

Published bySauk Valley Newspapers

dailyGAZETTE & TELEGRAPH

Published bySauk Valley Newspapers

dailyGAZETTE & TELEGRAPH

Call us:815-625-3600815-284-2224

IMPORTANTTERMS:

Impression Appearance of an advertisement

on an accessed website pageWhen someone accesses a website page with two ads, that’s two impressions. Impressions measure the number of views your ads receive, and we sell ad space based on that number. Our computer servers track impressions, which are sold on a cost per thousand (CPM) basis.

Total Audience Full reach of a media company

Sauk Valley Media is the only true multi-media company in this region, providing advertisers with access to our customers in both traditional and new media. We build that audience by being the only source of comprehensive reporting of local news and sports, which is delivered in print and in several digital forms. We reach more than 40,000 people a day through our print products alone, and tens of thousands more through new media.

TOMA Top of Mind Awareness

Top-of-mind-awareness refers to the percentage of people who name a specifi c brand, business or product fi rst when asked to list companies or products within a sector. We can help your busi-ness build TOMA through our many channels of communication through frequency advertising campaigns.

SVWeekendThe Review

livingmagazines

the

S a u k V a l l e y M e d i a

Sauk Valley Media wants to make promoting your business – both electronically and in print – as easy and effective as possible. Today, there are many ways to communicate with potential customers. Our job is to simplify that process and help you develop a comprehensive digital marketing strategy that will serve all of your company’s needs.

The marketing packages inside this brochure will make it easy for you to build your brand, sell products and drive local traffi c to your website.

Success is only a

click AWAY!

25,000 local impressions every month on Sauk Valley Media’s websites delivered through ad spots that willrun throughout SVM sites.

Premium listing on saukvalley.com’s searchable business directory. Price: $200 per month(12 month contract required)

35,000 local impressions every month on Sauk Valley Media’s websites delivered through ad spots that will run throughout SVM sites.

Premium listing on saukvalley.com’ssearchable business directory.

Rotation spot on mobile (smart phone)platform.

Banner ad on iPad platform.

Price: $275 per month(12 month contract required)

Digital Starter Package

Digital Plus Package

*Bonus offer: Additional impressions on Sauk Valley Media’s websites are availableat a 50 percent discount after the purchase of any packages.

Everything Package

45,000 local impressions everymonth on Sauk Valley Media’s websitesdelivered through ad spots that will runthroughout SVM sites.

Premium listing on saukvalley.com’ssearchable business directory.

Rotation spot on mobile (smart phone)platform.

Banner ad on iPad platform.

32 inches of print newspaperadvertising space in your choice ofthe Daily Gazette or Telegraph,or 16 inches of space in each.

Price: $500 per month(12 month contract required)

S a u k V a l l e y M e d i a

45,000 local impressions every

eReaders Kindle vs Nook vs iPad

image: cnet.com

eReaders

 We chose iPad based on popularity and functionality and time.

1. You can read eBooks on an iPad, but the iPad does a lot that most eReaders don’t. 2. Digital Content can be so much more than text. 3. I am actually reading more fiction for owning an iPad!

 We use InDesign CS3, which outputs horrendous EPUB format.

 While audience matures with these products, we want to write and publish once digitally to maintain reasonable expectations on a tight staff.

 We are excited about repackaging popular features into eBooks

Near-Term

We are excited about:

1. Mini-Mobile Sites for Local SMBs

2. Mobile Commerce

3. $0.99 eBooks

Questions? Thanks!

Ben Shaw [email protected]