Tablet Marketing

Presented by Scott Chapin

iPad Marketing

iPad Marketing

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TABLET MARKET TODAY

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Tablet Overview

• Apple shipped 15 million iPads in 2010 and expects to ship 40 million in 2011

• Pew Research Center reports that 29% of all cell phone owners have downloaded apps

• 200,000 Android, 350,000 iPhone and 60,000 iPad apps are in their digital stores

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Phone vs. Tablet

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Broadening tablet market• 20+ mobile-OS tablets in the market– Apple, Archos, Motorola, Samsung, etc.

• 80 Android devices were announced or demoed at CES last month– Cisco, RIM, Toshiba, ViewSonic, HP, ASUS, etc.

• Almost every phone or screen manufacturer has rumored to be building a tablet

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MARKETING ON IPADS

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Sales/Demonstration

• Digital Catalog• Product

Demonstration• Facility Overview• One-on-One

Presentation Support

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Data Collection

• Patient Intake• Guest Checkout• Materials/

Information Request

• Tradeshow booth check-in

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Digital Payment/Finance

• Point-of-interest financing

• Portable point-of-sale terminal

• Mobile banking• On-the-go trading

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Training/Recruiting

• Mobile terminal to training center

• Simulation and virtual training

• eLearning

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Kiosk / Self-Running

• Exhibit/Company information

• Portable engagement tool

• Self-guided tour

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Marketing/Advertising

• Interactive Games• Engaging Product

Interactions• Mobile Utility

Sponsorship

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DEVELOPING A TABLET STRATEGY

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Too Many Options

• Smartphone vs. Tablet

• iOS vs. Android (vs. QNX vs. Windows)

• 7 inch vs. 10 inch

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Who Owns Tablets

IT

MarketingSales

Communications

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Where to start

• Think holistically

• Take inventory of all your digital assets

• Incorporate IT and legal in your conversations

• Consider how tech savvy your customer is

• Invest in flexible and reusable solutions

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For more information about mobile marketing, please contact:

Scott ChapinMobile [email protected]

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